WTRU

WTRU is a radio station licensed to Kernersville, North Carolina. It operates on 830 AM, with broadcasting power of 50 kilowatts during the day and at 10 kilowatts during the night. The station formerly used the callsigns WWMO, WETR and WXII.

For the radio station based out of Muskegon, Michigan on AM 1600 from 1956-1989 (mostly under a TOP 40/hit music format), see WMHG.
WTRU
CityKernersville, North Carolina
Broadcast areaPiedmont Triad
Frequency830 kHz
Branding830 AM "The Truth"
SloganCentral North Carolina's Voice of Truth
Programming
FormatReligious
Ownership
OwnerTruth Broadcasting
Sister stationsWPOL, WKEW
Technical information
Facility ID63478
ClassB
Power50,000 watts day
10,000 watts night
Links
Websitehttp://www.truthnetwork.com

It is owned and operated by Truth Broadcasting Corporation, broadcasting predominantly preaching and teaching on Christian- and Bible-based topics in central North Carolina. Truth Broadcasting is owned by Stuart Epperson, Jr., son of Stuart Epperson, founder of Salem Communications and one of America's 25 most influential evangelicals according to Time magazine.

The station is the flagship of the "Truth Network," a network of stations in North Carolina, South Carolina, Virginia, Iowa and Utah airing much of the same programming as WTRU. These stations are WDRU in the Triangle, WCRU in Charlotte, WLES in Richmond, KUTR in Salt Lake City and KTIA in Des Moines.

History

The station started as WWMO in Eden, North Carolina with a Southern gospel and preaching format. In 1995, the callsign was changed to WETR and the station moved to the old Color Tile building on High Point Road in Greensboro, North Carolina. WETR offered a mix of "entertainment radio" programming that included talk radio such as The Fabulous Sports Babe and Dr. Laura, and beach music.[1]

New towers were built outside Walkertown, North Carolina to improve coverage of the entire Greensboro-High Point-Winston-Salem market. In 1997, Hearst-Argyle Television, owner of area NBC affiliate WXII-TV, bought the station and changed callsigns to WXII, and a news radio format was used that included audio from some WXII-TV news broadcasts.[2][3] Truth Broadcasting bought the station in June 2000 and, after a few weeks of silence, returned it to the air with the current format and call letters.[4] From 1956 until 1992 the WTRU calls were assigned to the now silenced AM 1600 in Muskegon Heights, Michigan.

Translators

In addition to the main station, WTRU is relayed by three FM translators.

Call signFrequency
(MHz)		City of licenseFacility
ID		ERP
(W)		Height
(m (ft))		ClassFCC info
W249CN97.7Clemmons, North Carolina154301250 watts73.9 m (242 ft)DFCC
W249BZ97.7Greensboro, North Carolina172734225 watts51 m (167 ft)DFCC
W256DR99.1High Point, North Carolina202845250 watts129 m (423 ft)DFCC
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References
  1. Leigh Pressley, "AM Station Is Changing Tune, Town," Greensboro News & Record, November 10, 1995.
  2. Jeri Rowe, "A Powerful AM Radio Station Gives NBC Affiliate WXII a Bigger Punch Regionwide", Greensboro News & Record, November 6, 1998.
  3. http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=221002
  4. Mark Binker, "WTRU Debuts with Christian Format: The Radio Station Features a Talk Show with Local Broadcasters Preston Parrish and John Fonville", Greensboro News & Record, September 4, 2000.


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