WSML

WSML is located in Graham, North Carolina, and broadcasts at 1200 AM. The station airs a country music format branded Maverick 95.1-94.3.

For the language, see Web Services Modeling Language.
WSML
CityGraham, North Carolina
Broadcast areaPiedmont Triad
Frequency1200 kHz
BrandingMaverick 95.1★94.3
Programming
FormatCountry music
Ownership
OwnerCurtis Media Group
(Crescent Media Group LLC)
Sister stationsWCOG, WMFR, WPCM, WSJS, WYMY
History
First air dateDecember 2, 1967
Former call signsWSML (1967-1981)
WWOK (1981-1982)
Former frequencies1190 kHz (1967-1991)
Technical information
Facility ID740
ClassB
Power10,000 watts daytime
1,000 watts nighttime
Transmitter coordinates36°9′1.00″N 79°54′48.00″W
Translator(s)95.1 MHz (W236BO)
94.3 MHz (W232DT)
Links
WebcastListen Live
Websitemaverickradionc.com

History

WSML signed on December 2, 1967,[1] as a daytimer operating at 1190 AM, owned by Smiles of Graham, Inc.[2] In its early years, the station had a top 40 format, but by 1970 it had become a country music station.[2] This gave way to a rock format by 1973,[3] and a blend of country and rock soon thereafter.[4] By 1975, WSML had integrated beautiful music into the format and cut back its country music programming;[5] however, after a sale of the station to Acme Communications (no relation to the current television station owner) in 1976, it reverted to a full-time country format.[6][7][8]

In 1981, the station was sold to Graycasting, Inc.[9] and became WWOK;[10] a year later, Evans Communications Corporation took over the station[11] and reinstated the WSML call letters.[10] By this time, the station had added religious programming to its country format;[11] religion had become its full-time format by 1987, after having been acquired by Gray Broadcasting Company (unrelated to Gray Television) two years earlier.[12] WSML moved to 1200 AM in 1991, allowing the station to begin 24-hour operation.[13][14][15][16] By the 1990s, programming consisted of gospel music.

What had become Graycasting Media sold WSML to Clear Channel Communications in 1998.[17] Clear Channel converted the station to a news/talk format, largely simulcasting sister station WSJS from Winston-Salem; this filled in a gap in WSJS' coverage of Greensboro and the eastern part of the Piedmont Triad (especially at night). There was some separate programming — predominantly NC State Wolfpack sports and Sunday morning programming.

After Clear Channel was forced to divest some of its stations in order to merge with AMFM Broadcasting, WSML and WSJS were sold in 2000 to Infinity Broadcasting Corporation, which also purchased WMFR from AMFM.[18] CBS Radio (which Infinity became in 2005), in turn, sold the three stations to Curtis Media Group in 2007.[19] Curtis dropped the WSJS simulcast from WSML on July 15, 2010, replacing it with sports radio programming.[20]

References
  1. Broadcasting/Cable Yearbook 1989 (PDF). 1989. p. B-214. Archived from the original (PDF) on 2011-04-09. Retrieved July 19, 2010.
  2. Broadcasting Yearbook 1971 (PDF). 1971. p. B-130. Archived from the original (PDF) on October 8, 2010. Retrieved July 19, 2010.
  3. Broadcasting Yearbook 1974 (PDF). 1974. p. B-151. Archived from the original (PDF) on October 8, 2010. Retrieved July 19, 2010.
  4. Broadcasting Yearbook 1975 (PDF). 1975. p. C-136. Archived from the original (PDF) on 2010-10-08. Retrieved July 19, 2010.
  5. Broadcasting Yearbook 1976 (PDF). 1976. p. C-143. Archived from the original (PDF) on October 8, 2010. Retrieved July 19, 2010.
  6. Broadcasting Yearbook 1977 (PDF). 1977. p. C-151. Archived from the original (PDF) on October 8, 2010. Retrieved July 19, 2010.
  7. Broadcasting Yearbook 1978 (PDF). 1978. p. C-157. Archived from the original (PDF) on 2012-03-09. Retrieved July 19, 2010.
  8. Broadcasting Yearbook 1979 (PDF). 1979. p. C-159. Archived from the original (PDF) on April 9, 2011. Retrieved July 19, 2010.
  9. "Application Search Details (1)". CDBS Public Access. Federal Communications Commission. Retrieved July 19, 2010.
  10. "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved July 19, 2010.
  11. Broadcasting/Cablecasting Yearbook 1983 (PDF). 1983. p. B-178. Archived from the original (PDF) on September 28, 2010. Retrieved July 19, 2010.
  12. Broadcasting/Cablecasting Yearbook 1988 (PDF). 1988. p. B-203. Retrieved July 19, 2010.
  13. "Application Search Details (2)". CDBS Public Access. Federal Communications Commission. Retrieved July 19, 2010.
  14. "Application Search Details (3)". CDBS Public Access. Federal Communications Commission. Retrieved July 19, 2010.
  15. "Application Search Details (4)". CDBS Public Access. Federal Communications Commission. Retrieved July 19, 2010.
  16. "Application Search Details (5)". CDBS Public Access. Federal Communications Commission. Retrieved July 19, 2010.
  17. Brown, Saa (June 1, 1998). "RADIO: AM.(radio station transactions)". Broadcasting & Cable. Archived from the original on November 4, 2012. Retrieved July 19, 2010.
  18. "Spun cities". Broadcasting & Cable. April 16, 2000. Retrieved July 19, 2010.
  19. "Curtis completes deal to buy three Triad radio stations". The Business Journal. February 16, 2007. Retrieved July 19, 2010.
  20. "Curtis Forms Triad Sports Network". Radio Ink. July 14, 2010. Archived from the original on February 27, 2012. Retrieved July 19, 2010.

W232DT in the FCC's FM station database W236BO in the FCC's FM station database

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