WMPX (AM)

WMPX (1490 AM) is a radio station licensed to Midland, Michigan broadcasting a classic country format. The station is imaged as "107.7 The Highway," with 107.7 being the frequency of translator W299CK Midland. Until January 2014, the station featured the America's Best Music format distributed by Westwood One.

For the television station operating on channel 24 in Meridian, Mississippi that uses the callsign previously used by WMRX, see WMDN.
WMPX
CityMidland, Michigan
Broadcast areaSaginaw-Bay City-Midland
Frequency1490 kHz
Branding107.7 The Highway
SloganCountry's Greatest Hits
Programming
FormatClassic country
Ownership
OwnerSteel Broadcasting
History
First air date1948 (as WMDN)
Former call signsWMDN (1948–1971)
Call sign meaningMyron P. Patten (owner)
Technical information
Facility ID39673
ClassC
Power1,000 watts
Translator(s)107.7 W299CK (Midland)
Links
Website1077thehighway.com

Until March 1, 2019, WMPX was simulcast with WMRX-FM 97.7 24/7 except for some local sports play-by-play. Although there are other radio stations licensed to Midland, WMPX is today the only commercial radio station that primarily serves the Midland area (WUGN-FM is a non-commercial religious station and WKQZ-FM is licensed to Midland but has studios in Saginaw).

History

WMPX began broadcasting in 1948 as WMDN. WMDN was Midland's first radio station, owned by the city's newspaper, the Midland Daily News. That station continued to use that callsign until July 1971.

On March 1, 2019, WMPX split from its simulcast with WMRX-FM and launched a classic country format, branded as "107.7 The Highway" (simulcast on FM translator W299CK 107.7 FM Midland).[1]

Sources

References
  1. 107.7 The Highway Debuts in Midland MI Radioinsight - March 1, 2019


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