WMPX (AM)
WMPX (1490 AM) is a radio station licensed to Midland, Michigan broadcasting a classic country format. The station is imaged as "107.7 The Highway," with 107.7 being the frequency of translator W299CK Midland. Until January 2014, the station featured the America's Best Music format distributed by Westwood One.
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City | Midland, Michigan |
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Broadcast area | Saginaw-Bay City-Midland |
Frequency | 1490 kHz |
Branding | 107.7 The Highway |
Slogan | Country's Greatest Hits |
Programming | |
Format | Classic country |
Ownership | |
Owner | Steel Broadcasting |
History | |
First air date | 1948 (as WMDN) |
Former call signs | WMDN (1948–1971) |
Call sign meaning | Myron P. Patten (owner) |
Technical information | |
Facility ID | 39673 |
Class | C |
Power | 1,000 watts |
Translator(s) | 107.7 W299CK (Midland) |
Links | |
Website | 1077thehighway.com |
Until March 1, 2019, WMPX was simulcast with WMRX-FM 97.7 24/7 except for some local sports play-by-play. Although there are other radio stations licensed to Midland, WMPX is today the only commercial radio station that primarily serves the Midland area (WUGN-FM is a non-commercial religious station and WKQZ-FM is licensed to Midland but has studios in Saginaw).
History
WMPX began broadcasting in 1948 as WMDN. WMDN was Midland's first radio station, owned by the city's newspaper, the Midland Daily News. That station continued to use that callsign until July 1971.
On March 1, 2019, WMPX split from its simulcast with WMRX-FM and launched a classic country format, branded as "107.7 The Highway" (simulcast on FM translator W299CK 107.7 FM Midland).[1]
Sources
References
- 107.7 The Highway Debuts in Midland MI Radioinsight - March 1, 2019
External links
- WMPX in the FCC's AM station database
- WMPX on Radio-Locator
- WMPX in Nielsen Audio's AM station database