WLVY

WLVY (94.3 FM) is a radio station broadcasting a Hot AC format. Licensed to Elmira, New York, United States, the station serves the Elmira-Corning area. The station is currently owned by Tower Broadcasting LLC. and features programming from Entercom, United Stations Radio Networks and Westwood One.[1]

WLVY
CityElmira, New York - Waverly, New York
Broadcast areaElmira-Corning area
Frequency94.3 MHz
Branding"94-ROCK WLVY"
Slogan"WLVY 94.3, Nothing but the HITS!"
Programming
FormatHot AC
AffiliationsCBS Radio, Westwood One, United Stations Radio Networks
Ownership
OwnerTower Broadcasting, LLC
(License Expires June 01 2022)
Sister stationsWABH, WEHH, WELM, WOKN, WVIN
History
First air date1964
Former call signsWEHH-FM
Technical information
Facility ID52122
ClassA
ERP1,200 Watts watts
HAAT227.0 meters (744.8 ft)
Transmitter coordinates42°7′51″N 76°47′26″W
Links
Website94rockfm.com

The station signed on by Frank Saia in 1964 as WEHH-FM, a sister station of WEHH. It was Chemung County's first FM station. The station broadcast mainly easy listening and classical music along with a bit of country in the mornings, "The Ralph Emery Show". In the 1970s, WEHH-FM broadcast Elmira City Council meetings live, with Tony Volino handling the remote duties from the Council Chambers.

In the mid-1970s, Saia sold the station to crosstown rival WELM.

The format was changed to AOR and call letters were changed to the current call letters WLVY. The station first was known as "The New Y94 FM" but then later it was changed into known as "The Love Rock 94 FM", presumably because of the existence of Y94 in relatively nearby Syracuse. Eventually the station came to be known simply as "The New 94 Rock, WLVY".

In the early to mid-1980s the station's programming evolved into more of a Top 40/CHR format first with a rock, new wave/modern rock, and heavy metal emphasis first and then with a dash of bubblegum pop, dance, R&B, freestyle, and hip-hop emphasis to the mix.

Since the 1980s 94 Rock had been consistently among the market leaders in the Arbitron ratings.

Programming
  • Mornings (6am-9am) - More Music Mornings with A'Don Allen
  • Middays (9am-2pm) - Non Stop Work Day
  • Afternoons (2pm-7pm) - Nothing But The Hits
  • The Night Show (7pm-12am) - Lisa Paige Pop Crush Nights
  • Overnight (12am-6am) -

Weekends

  • Hollywood Hamilton
  • Open House Party

[2]

Translators

WLVY recently obtained the frequency 93.7 for Waverly NY listeners. The 120-watt translator improves the station's signal in "The Valley," which consists of Waverly and South Waverly, Sayre and Athens in Bradford County, Pennsylvania. It can be received in an area roughly bounded by Southport, Van Etten and Owego in New York and Towanda, Pennsylvania.

The station has a 50-watt translator on 93.7 in Corning. It can be received roughly between Big Flats, Lindley, Addison, Campbell and the Schuyler County line in and around the Meads Creek Valley.

References
  1. "94ROCK Facility Record". United States Federal Communications Commission, audio division.
  2. http://94rockfm.com/jocks
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