WIL-FM

WIL-FM (92.3 FM) is a 99 kilowatt radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).

WIL-FM
CitySt. Louis, Missouri
Broadcast areaGreater St. Louis
Frequency92.3 MHz (HD Radio)
BrandingNew Country 92.3
SloganNobody Plays More NEW Country!
Programming
FormatCountry
HD2: Oldies
Ownership
OwnerHubbard Broadcasting
(St. Louis FCC License Sub, LLC)
Sister stationsKSHE, WXOS, KPNT, WARH
History
First air date1962 (1962)
Call sign meaningcarried over from the former WIL (1430 AM); said to have stood for Watch It Lead
Technical information
Facility ID72390
ClassC0
ERP99,000 watts
MAX: 100,000 watts
HAAT300 meters
Translator(s)See § Translators
Links
WebcastListen Live
Websitenewcountry923.fm

Format

WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Bud and Broadway, Josh "JT" Holleman and Mason & Remy. WIL-FM is programmed by Danny Montana, who is also the Music Director.

History

WIL radio began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the call letters WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade.

Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[3] The sale was completed on April 29, 2011.[4]

On January 30, 2017 WIL-FM re-branded as "New Country 92.3".[5]

On February 18, 2020, WIL-FM HD-2 began airing on simulcast translator W232CR at 94.3 FM broadcasting an Oldies format branded as My Mix 94.3.[6]

Translators

The following translator simulcasts WIL-FM HD2 branded as, My Mix 94.3 broadcasting an Oldies format.

Broadcast translators of WIL-FM HD-2
Call signFrequency
(MHz)		City of licenseFacility
ID		ERP
(W)		Height
(m (ft))		ClassTransmitter coordinatesFCC info
W232CR94.3Alton, Illinois144705250164 m (538 ft)D38°55′41″N 90°13′3″WFCC

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gollark: Well, this is... *interesting*.

References
  1. "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
  2. "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22.
  3. "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
  4. "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
  5. WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017
  6. https://radioinsight.com/headlines/184413/wbgz-to-launch-new-oldies-station-with-second-translator-launch/
  • STLRadio.com - Historic information about St. Louis radio broadcasting
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