KFNS-FM

KFNS-FM (100.7 FM, "The Viper") is a radio station broadcasting an active rock format. Licensed to Troy, Missouri, United States, the station serves the St. Louis Metropolitan area, with an effective radiated power of 6,000 watts and new studios located in Lake St. Louis, Missouri. The station is currently owned through licensee Viper Broadcasting, LLC.[1]

KFNS-FM
CityTroy, Missouri
Broadcast areaSt. Louis, Missouri
Frequency100.7 MHz
Branding100.7FM The Viper
SloganEverything That Rocks
Programming
FormatActive rock
Ownership
OwnerViper Broadcasting, LLC
History
First air dateJuly 15, 2009
Technical information
Facility ID29944
ERP6,000 watts
HAAT99.3 meters (326 ft)
Transmitter coordinatestype:city 39°03′10.50″N 90°59′40.90″W
Links
WebcastListen Live
Websiteviperrocks.com

History

The station formerly often simulcasted with KFNS (AM) (590 kHz), which is located in the St. Louis suburb of St Charles, Missouri.

On July 15, 2009 KFNS-FM began broadcasting an adult hits format, similar to local station WARH-FM (106.5) As of September 2009, KFNS-FM changed formats once again, playing a more aggressive adult hits format known as "Westplex 100.7-- Playing Whatever We Feel Like." On December 29, 2011 KFNS-FM changed formats once gain, this time to Hot Adult Contemporary, also as "Westplex 100.7".

On December 27, 2012 KFNS-FM changed their format to Active Rock, branded as "The Viper".[2] As 100.7 The Viper, KFNS-FM has grown the audience size to new levels according to St Louis area magazine "Full Throttle", and has become one of the most-listened to stations in the Westplex, as the December 2014 issue reported on the growth in listenership for "100.7 The Viper".

April 3, 2016 Inside Radio reports that DC, one of the original "Morning Hangover" hosts, had reached a deal that would see him return to mornings on KFNS-FM in the same hosting role he held previously from 2013-2015. According to reports, Eric Johnson (mornings) and Chris Knight (DC's original morning co-host) were very vocal supporters of DC, and lobbied hard for his return to the station, much like his many loyal followers and listeners. The morning show is in the top spot as of February 2017. Per several industry sources and reported by industry newsletter NOW in early April.

May 7, 2017 St. Louis Market Report released, according to Inside Radio, with "The Morning Hangover" with DC, Eric, Zav & Ricki (joining from crosstown WARH-FM 106.5) rated #1 Men 18-49 & 25-54 and Persons 25-54 in St. Charles, Lincoln and Warren counties. The Feb-Mar-Apr 2017 listenership data was used for the article.

July 12, 2016 The Morning Hangover host, DC, recognized by top radio publication All Access Music Group Rock Radio Personality Of The Month. All Access featured a profile of DC, which documented his move from Birmingham, Ala. to St. Louis, Mo. to host a morning show in a large market, at the age of 17 years old. The story also spent time highlighting his morning ratings success on WKKX-FM (106.5), WKBQ-FM (104.1), KIHT-FM (96.3) and KFNS-FM (100.7), achieving #1 status Persons 18- 34, 18-49 and 25-54 consistently during his 25 years on the morning airwaves of St. Louis radio.

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References
  1. "KFNS-FM Facility Record". United States Federal Communications Commission, audio division.
  2. http://radioinsight.com/blog/headlines/80552/the-viper-rocks-near-st-louis/
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