WIBA-FM

WIBA-FM (101.5 MHz) is a radio station licensed to Sauk City, Wisconsin and serving Madison and south central Wisconsin. The station is owned and operated by iHeartMedia (formerly Clear Channel Communications) and broadcasts a classic rock music format.

WIBA-FM
CitySauk City, Wisconsin
Broadcast areaMadison, Wisconsin
Frequency101.5 MHz (HD Radio)
Branding101.5 WIBA-FM
SloganMadison's Classic Rock
Programming
FormatFM/HD1: Classic rock
HD2: Oldies "U100.9"
Ownership
OwneriHeartMedia
(Capstar TX LLC)
Sister stationsWIBA (AM), WMAD, WTSO, WXXM, WZEE
History
First air dateOctober 31, 1969
Call sign meaning"WIsconsin" + "BAdger Broadcasting" (from sister station WIBA-AM)
Technical information
Facility ID17385
ClassB
ERP12,000 watts
HAAT309 meters
Transmitter coordinates43° 03' 21.00" N
89° 32' 6.00 " W
Translator(s)100.9 W265CV (Madison, relays HD2)
Links
WebcastFM/HD1: Listen Live
HD2: Listen Live HD2
WebsiteFM/HD1: 101.5 WIBA-FM
HD2: U100.9

Station History

Originally licensed to the city of Madison, Wisconsin (the station's city of license would be moved to Sauk City in the 2010s), WIBA-FM commenced broadcasting on October 31, 1969, simulcasting the signal of its AM sister station, WIBA (1310 kHz). During the 1970s, WIBA-FM would move to a freeform/contemporary rock-and-roll format, featuring local artists through such programs as Television, WIBA-FM's simulcast of the WMTV late-night weekend music program.[1] In 1981 WIBA-FM overnight switched to its classic rock format.

WIBA-FM's current programming includes the Premiere Networks-syndicated Bob & Tom Show, heard weekdays 6AM-10AM, and Sixx Sense with Nikki Sixx in the 7PM-12AM weeknight slot. WIBA-FM also serves as Madison's FM home of Green Bay Packers football and Wisconsin Badgers football and men's basketball, in a simulcast with WIBA (AM).

HD Radio
"Mad Radio" logo for WIBA-FM-HD2 (c. 2007-2013)

WIBA-FM transmits a multiplexed HD Radio signal. The station's HD2 sidechannel launched in the mid-2000s and originally aired an all-comedy format, until converting to a commercial-free alternative rock format in 2007, chiefly employing announcers and alt-rock playlists from Clear Channel's national format lab but employing the former "Mad Radio" branding that previously used on two other Clear Channel Madison stations (at 92.1 FM and 96.3 FM).

In Fall 2013, "Mad Radio" would be replaced by a simulcast of "Socially Sound Radio," an iHeartRadio Top 40/pop channel that emphasizes songs and artists that generate interest among social media platforms. After iHeartRadio dropped Socially Sound in Summer 2014, 101.5-HD2 would feature a rotation of various iHeartRadio channels, among them "Roots of Rock" (1960s/1970s progressive/album rock), "My 80s" (80s pop songs), and "re-Covered Radio" (modern cover versions of iconic songs).[2] As of November 2016, WIBA-HD2 simulcasts the all-sports format of sister station WTSO.

On February 1, 2020 WIBA-HD2 changed their format from a simulcast of WTSO to Oldies, branded as "U100.9".[3]

WIBA-FM briefly had an HD3 subchannel in 2012, simulcasting WIBA (AM).

Translators

This translator rebroadcasts the HD2 subchannel of WIBA-FM which is an Oldies format branded as, U100.9.

Broadcast translators of WIBA-FM HD2
Call signFrequency
(MHz)		City of licenseFacility
ID		ERP
(W)		Height
(m (ft))		ClassTransmitter coordinatesFCC info
W265CV100.9Madison, Wisconsin140503250 (Vert.)243.1 m (798 ft)D43°3′21″N 89°32′6″WFCC
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References
  1. Television on WMTV/WIBA-FM, c. 1981
  2. http://hdradio.com/station_guides/widget.php?id=95 HD Radio Guide for Madison, Wisconsin
  3. iHeartMedia To Launch U100.9 & 1070 The Game In Madison Radioinsight - January 30, 2020

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