WCOO

WCOO (105.5 FM) is a radio station broadcasting an adult album alternative format. Licensed to Kiawah Island, South Carolina, United States, it serves the Charleston, South Carolina area. The station is currently owned by Lynn Martin. The station's studios are located in Charleston due west of downtown (west of the Ashley River) and the transmitter site is in Mount Pleasant.

WCOO
CityKiawah Island, South Carolina
Broadcast areaCharleston, South Carolina
Frequency105.5 MHz
Branding"105.5 The Bridge"
SloganThe Sound of Charleston
Programming
FormatAdult album alternative
Ownership
OwnerLynn M. Martin
(L.M. Communications II of South Carolina, Inc.)
Sister stationsWYBB
History
First air dateMarch 1970[1]
Former call signsWWMC (1970–1974)[1]
WTWF (1974–1982)
WLVW (1982–1985)
WMXQ (1985–1987)
WJYQ (1987–1995)
WNST (1995–1998)[2]
Former frequencies105.5 MHz (1970–1996)
105.3 MHz (1996–2001)[2]
Call sign meaningW COOl (previous format)
Technical information
Facility ID50729
ClassC2
ERP28,000 watts
HAAT179.4 meters
Transmitter coordinates32°47′56.00″N 79°53′50.00″W
Links
WebcastListen Live
Website1055thebridge.com

History

Originally, this station was WWMC, licensed to Moncks Corner, South Carolina and broadcasting at 3,000 watts.

In the late 1990s, WNST "New Star" played hot adult contemporary music.

In December 1998, WCOO switched from adult contemporary to rhythmic oldies, becoming "Cool 105.3". Soon, WCOO made big ratings gains at the expense of WXLY.[3] WXLY recovered but WCOO continued to improve.[4]

In January 2004, WCOO changed to its current format.

gollark: I don't wear socks when programming because why wear footwear indoors?
gollark: Apioforms were derived from bees.
gollark: Yep!
gollark: Note that I could of course be faking it.
gollark: Yes.

References
  1. "FCC History Cards for WCOO".
  2. "WCOO Facility Data". FCCData.
  3. Lipman, Lisa (1999-05-20). "'Howard Stern' makes a ratings leap". Post and Courier. Retrieved 2010-07-08.
  4. Lipman, Lisa (1999-08-19). "Z93, Oldies 102.5 top ratings". Post and Courier. Retrieved 2010-07-08.


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