Vizio Inc.

Vizio Inc. is an American privately held company that designs and sells televisions, sound bars, speakers, and SmartCast Tablet Remote products. It offers products through retailers and online. Its legal name was originally V Inc., but it was changed to VIZIO Inc. in April 2007. The company was founded in 2002 and is based in Irvine, California, United States.[2]

Not to be confused with Microsoft Visio.
Vizio Inc.
Formerly
V Inc. (2002-2007)
Private
Industryelectronics 
FoundedOctober 2002 (2002-10)
Costa Mesa, California, U.S.
FoundersWilliam Wang
Laynie Newsome
Ken Lowe
Headquarters
Irvine, California
,
U.S.
Area served
North America, Japan, China, United Kingdom
ProductsAV electronics; LCD TVs, surround sound systems, HDTV accessories, LCD computer monitors, laptops, all-in-one personal computers, telecommunications
Revenue$3.5 billion (2016)
WebsiteVizio.com
Footnotes / references
[1]

History

The company was founded in 2002 as V Inc. by Taiwanese-American entrepreneur William Wang, Laynie Newsome, and Ken Lowe with $600,000 and three employees. In 2006, the revenue was estimated at around $700 million, and in 2007 it was estimated to have exceeded $2 billion. Vizio is known for aggressively pricing their HDTVs against major competitors.[2]

On October 19, 2010, Vizio signed a 4-year contract to sponsor U.S. college football's annual Rose Bowl game in Pasadena, California, beginning with the 2011 Rose Bowl presented by Vizio and ending with the 2014 Vizio BCS National Championship Game.[3] When the Rose Bowl contract ended, Vizio signed a contract to sponsor the Fiesta Bowl making the official name the Vizio Fiesta Bowl.

As of 2012, Vizio had over 400 employees.[4] About half of its workforce is employed at the headquarters in Irvine, California, working in engineering, design, sales, and operations; while the other half is employed at a call center in Dakota Dunes, South Dakota.[4][5]

Vizio manufactures its products in Mexico and China under agreements with ODM assemblers in those countries.[6]

On December 31, 2014, Vizio acquired Advanced Media Research Group, Inc., the parent of entertainment website BuddyTV, in order to expand content and service offerings from Vizio's Smart TV platform.[7]

On July 24, 2015, Vizio filed with U.S. regulators to raise up to $172.5 million in an initial public offering of Class A common stock. Bank of America Merrill Lynch, Deutsche Bank Securities and Citigroup are among the underwriters of the IPO, Vizio told the U.S. Securities and Exchange Commission in a preliminary prospectus. The filing did not reveal how many shares the company planned to sell or their expected price. The company has applied to list its Class A common stock on the NASDAQ Global Select Market under the symbol “VZIO.”.[8] However, by late 2017 this offering had not taken place.

On August 10, 2015, Vizio acquired Cognitive Media Networks, Inc, a provider of automatic content recognition (ACR).[9] The Cognitive Network business was subsequently renamed Inscape Data Services.[10]

On July 26, 2016, Chinese electronics company LeEco announced that it would acquire Vizio for US$2 billion.[11] However, in April 2017, LeEco announced that it had cancelled the acquisition, citing "regulatory headwinds", but that it would "continue to explore opportunities".[12][13]

2015 television "spying" case

In November 2015, it was revealed that Vizio was collecting non-personal information on its customers and selling it to advertisers.[14] To settle the case, in which Vizio were accused of using 11 million televisions to spy on customers, the company agreed to pay out $2.2 million.[15][16][17]

Products

Television sets

Television sets are Vizio's primary product category, and in 2007 the manufacturer became the largest LCD TV seller (by volume) in North America with 606,402 TVs sold, a 76% jump from the previous quarter while its market share increased from 9.4% to 14.5%.[18] In September 2008, Vizio started selling LCD TVs to Costco in Japan. In February 2009, Vizio announced they would stop production of plasma televisions and would focus on the LED-backlit LCD displays instead.[19]

Vizio unveiled a new range of televisions including Vizio's M line with 65-inch screens; ultra-wide televisions with 50-, 58-, and 71-inch screen sizes; two all-in-one desktop computers (24-inch and 27-inch); three notebooks (one 14-inch and two 15-inch); and a 10-inch tablet at the 2012 International Consumer Electronics Show.[20][21]

Vizio "Smart TV" sets track viewers' habits and share them with advertisers, a practice that cable TV companies are prohibited from doing but that Vizio says is legal for TV manufacturers.[22] On February 6, 2017, the Federal Trade Commission announced a settlement[23] with Vizio to pay $2.2 million to settle charges by the U.S. Federal Trade Commission (FTC) and the Office of the New Jersey Attorney General that it installed software on its TVs to collect viewing data on 11 million consumer TVs without consumers’ knowledge or consent. The settlement required Vizio to delete the data it had captured and changed its data collection practices.

Vizio also produces other audio/video equipment such as High Definition Surround Sound systems, LCD monitors and HDTV accessories. The company released its first Blu-ray Disc player in August 2009.[24] In 2011 Vizio extended its portfolio of electronics devices to mobile phones, with the name Via Phone, and tablets, named Via Tablet. The new phones and tablets were shown at 2011 Consumer Electronics Show.[25] See specifics below.

Tablets

Ultrabook

In 2012 Vizio introduced its 14-inch ultrabook Vizio CT14 with the third generation Intel Core i7 processors and 128 GB SSD.[28] On October 2012 Vizio updated this series with the then-new Windows 8 operating system. This change was also applied to the Vizio notebook series.

Mobile phones

In 2012 Vizio also introduced several new full 1080p HD Android smartphones in Asian markets including China.[29] The 5-inch VP800 featuring 2 GB RAM, Full HD Display, and 8MP camera. The more budget-oriented VP600 featured a dual-core processor, 4.7-inch 720p HD display, and Android Jelly Bean OS.[30] Vizio announced these developments in a press release; however, past media releases show that this is not Vizio's first product in the mobile telephony sector.[31]

Google TV

The company introduced the "VIZIO Co-Star" a Google TV digital media player, in 2012.[32]

Sound bars

A Vizio sound bar (model: S3821w) was described by Consumer Reports as providing "very good sound on a budget" in a comparison of competing sound bars dated January 2014.[33]

Their current selection of sound bars ranges from low end bars offering 2.0 channel stereo sound to higher end models capable of producing Dolby Atmos surround sound.[34]

gollark: GTech™'s retroactive legal division.
gollark: The Surfaces use the ultramobile ones, regular laptops mobile ones which run horribly thermally throttled half the time, and gamer™ laptops the high-power ones.
gollark: They have ~5W ultramobile ones (Core M/Core whatever-Y/who even knows at this point and the bad Celeron/Pentiums), ~15W regular-mobile ones (Core whatever-U) and ~45W high-power mobile ones (Core whatever-H/whatever-HQ).
gollark: Basically.
gollark: Tabletty things like yours.

References
  1. On Marketing. "VIZIO on the Forbes America's Largest Private Companies List". Forbes.
  2. Lawton, Christopher, Iwatani Kane, Yukari and Dean, Jason."U.S. Upstart Takes On TV Giants in Price War", The Wall Street Journal, 2008-04-15. Retrieved on April 15, 2008.
  3. Chris Casacchia (2010-10-19). "Vizio Nabs Four-Year Rose Bowl Presenting Sponsorship". Orange County Business Journal.
  4. Nilay Patel (2012-06-15). "Vizio reboots the PC: a quiet American success story takes on sleeping giants". The Verge. Retrieved 2012-08-26.
  5. Dave Dreeszen (2010-02-24). "Vizio Direct leaves North Sioux for the Dunes". Sioux City Journal. Retrieved 2012-08-26.
  6. WSJ Staff. "Vizio CEO Predicts Declining TV Prices, Possible IPO". WSJ.
  7. "VIZIO Holdings, Inc. Class A Common Stock prospectus". Visio. 2015-09-25. Retrieved 2016-02-12.
  8. "EDGAR Search Results".
  9. "Cognitive Networks - Portfolio - DCM".
  10. "Inscape Data Services Vizio".
  11. "Chinese electronics firm LeEco will acquire TV maker Vizio for $2 billion [Update]". Ars Technica. Retrieved 10 April 2017.
  12. "LeEco deal to buy Vizio for $2 billion falls through". CNET. Retrieved 10 April 2017.
  13. "LeEco's abandoned Vizio acquisition is just the latest in a series of missteps". Ars Technica. Retrieved 10 April 2017.
  14. "Own a Vizio Smart TV? It's watching you". Business Insider. 15 November 2015.
  15. Visser, Nick (7 February 2017). "Vizio To Pay Millions After Secretly Spying On Customers". The Huffington Post. Retrieved 7 February 2017.
  16. "Vizio agrees to pay $2.2 million to settle FTC's television-spying case". Washington Post. Retrieved 7 February 2017.
  17. Tsukayama, Hayley. "Vizio TVs were spying on their owners, the government says". The Chicago Tribune. Retrieved 7 February 2017.
  18. "Vizio tops in LCD TV sales in second quarter". CNET.
  19. "Another Manufacturer Drops Plasma". The New York Times.
  20. Andrew Tarantola. "Vizio Plans to Beat PC's "Sleepy Giants" at Their Own Game". Gizmodo. Gawker Media.
  21. Jesus Diaz. "The New Vizio PCs and Notebooks Are Worthy of Apple". Gizmodo. Gawker Media.
  22. "Own a Vizio Smart TV? It's watching you". Business Insider. 15 November 2015.
  23. Juliana Gruenwald Henderson (6 February 2017). "VIZIO to Pay $2.2 Million to FTC, State of New Jersey to Settle Charges It Collected Viewing Histories on 11 Million Smart Televisions without Users' Consent". FTC.gov. Federal Trade Commission. Retrieved 7 February 2017.
  24. Vizio's VBR100 Blu-ray player delayed until August
  25. Yukari Iwatani Kane (2 January 2011). "Vizio to Introduce Tablet, Cellphone - WSJ". WSJ.
  26. "Vizio Tablet VTAB1008 Review: A Pleasant Surprise at a Value Price". PCWorld. 24 September 2011.
  27. "Vizio debuts its first Windows 8 tablet, an 11.6-inch slate with a 1080p display, AMD processor". Engadget. 6 January 2013.
  28. Vizio Ultrabook
  29. "Vizio shows off new HD smartphones for China". Phone Arena.
  30. Simon Hill (7 January 2013). "Vizio unveils two HD Android smartphones - but only for China - Digital Trends". Digital Trends.
  31. "News and Press - VIZIO Unveils New Smartphone and Tablet Featuring VIA Plus for Even More Entertainment Freedom - VIZIO". Archived from the original on 2013-12-15. Retrieved 2013-08-10.
  32. Bishop, Bryan. "Vizio introduces Google TV-powered VAP430 media streamer". The Verge. Retrieved 17 April 2012.
  33. "Easy ways to improve picture quality and sound on your TV". Consumer Reports.
  34. "All Sound Bars | VIZIO". www.vizio.com. Retrieved 2019-02-07.
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