Venni Vetti Vecci

Venni Vetti Vecci is the debut studio album by American rapper Ja Rule, released on June 1, 1999, via Murder Inc. and Def Jam. It was the first album to be released on Murder Inc. Production was mostly handled by Irv Gotti, with additional work provided by Lil Rob, Ty Fyffe, Erick Sermon and Self service. The album features guest appearances from Jay-Z, DMX, Case, Memphis Bleek, Black Child, Ronald Isley and Erick Sermon, among others. The album title alludes to the Latin phrase "veni, vidi, vici", meaning "I came, I saw, I conquered".

Venni Vetti Vecci
Studio album by Ja Rule
Released	June 1, 1999
Recorded	1998–99
Genre	East Coast hip hop hip hop gangsta rap
Length	76:17
Label	Murder Inc. Def Jam
Producer	Irv Gotti (exec.) Tyrone Fyffe Lil Rob Erick Sermon Tai Self Service DL
Ja Rule chronology
Venni Vetti Vecci (1999) Rule 3:36 (2000)
Singles from Venni Vetti Vecci
"Holla Holla" Released: March 2, 1999

Venni Vetti Vecci was released on June 1, 1999, debuting at number 3 on the US Billboard 200 and selling 184,000 copies in its first week.[1] The album was supported by one successful single, Holla Holla, which peaked at #35 on the Billboard Hot 100 singles chart.[2]

Background

In 1995, Ja Rule was one of the first artists to be featuring on Mic Geronimo's "Time to Build". He then formed a group named "Cash Money Click" with his friends. The group then signed a deal to TVT Records. Under their association to TVT Records, the group has recorded two of their albums, releasing one single, before they're been dropped from the label. Ja Rule called it a "bullshit deal" as TVT, and withheld the publishing royalties of the recorded material. While working as an executive producer for Def Jam, record producer Irv Gotti was hired as A&R and convinced Ja Rule to sign a deal with the label.[3]

Russell Simmons (who was the founder of Def Jam, CEO and a mentor of Gotti) then decided to give Gotti his own record label. In 1997, Murder Inc. Records was founded by promoting and marketing Ja Rule, which places him on these songs among the artists with Jay-Z, LL Cool J, DMX, Method Man and Redman. Due to Ja Rule's exceptional performances on these songs, according to Def Jam; the representatives from the label it gave this album a release date.

Title

The album title, Venni Vetti Vecci, refers to the Latin phrase "veni, vidi, vici", which means "I came, I saw, I conquered".[4]

Music

The track titled "Only Begotten Son" alludes to the biblical verses John 3:16 and John 3:18, in which signifying "the father so feared the world that he left his only begotten son, in order to show that pain is love".[5]

Artwork

The album cover of Venni Vetti Vecci features Ja Rule with his head turned upward, eyes closed and hands clasped together, standing in front of a white statue of Jesus. It has been interpreted as referring to the "only begotten son" metaphor.[5]

Critical reception

Professional ratings

Review scores
Source	Rating
Allmusic	[6]
Los Angeles Times	[7]
RapReviews	(6/10)[8]
Rolling Stone	[9]
Vibe	unfavorable[10]

Upon its release, Venni Vetti Vecci received generally mixed reviews. Ja Rule received several comparisons to fellow rappers Tupac Shakur and DMX.[9] Writing for Vibe magazine, Shaheem Reid felt that the majority of the album was "hampered by colorless production", stating that Ja Rule "desperately needs tighter tracks to complement his MC skills".[10]

Commercial performance

Venni Vetti Vecci debuted at number 3 on the US Billboard 200, selling 185,000 copies in its first week.[1] The album became a certified platinum by the Recording Industry Association of America (RIAA).[11] In November 2002, the album had sold 2 million copies worldwide.[12]

Aftermath

Ja Rule became one of the biggest hip hop stars, along with Jay-Z and DMX. With their albums, Vol. 2... Hard Knock Life and It's Dark and Hell Is Hot, which all gained notoriety and multi-platinum sales. Because of these albums, Ja Rule was able to tour with these artists as they formed a group titled, Murder Inc., who fittingly signed to Murder Inc. and Def Jam. He was an opening act for Jay-Z and DMX on the 1998's "Hard Knock Life" tour, along with Memphis Bleek. The success of the album led to the credibility for Irv Gotti as a producer. The album, produced by Gotti was also overseen by Chris Lighty and Violator Management, one of the companies that Ja Rule developed issues with.

Track listing

Credits adapted from the album's liner notes.[13]

No.	Title	Writer(s)	Producer(s)	Length
1.	"The March Prelude"		Irv Gotti	1:19
2.	"We Here Now" (featuring Black Child)	Jeffrey Atkins Irving Lorenzo Robert Mays Ramel Gill	Irv Gotti Lil Rob	3:25
3.	"World's Most Dangerous" (featuring Nemesis)	Atkins Tyrone Fyffe Lorenzo Mays	Tyrone Fyffe Irv Gotti Lil Rob	5:07
4.	"Let's Ride"	Atkins Lorenzo Mays	Irv Gotti Lil Rob	4:22
5.	"Holla Holla"	Atkins Taiwan Green Lorenzo	Tai Irv Gotti	4:24
6.	"Kill 'Em All" (featuring Jay-Z)	Atkins Lorenzo Edward Hinson Shawn Carter	Self Irv Gotti (co.)	4:17
7.	"I Hate Nigguz" (Skit)			1:06
8.	"Nigguz Theme"	Atkins Lorenzo Robert Kelly	Irv Gotti Lil Rob	4:09
9.	"Suicide Freestyle" (featuring Case)	Atkins Lorenzo Kelly	Irv Gotti	2:16
10.	"Story to Tell"	Atkins Lorenzo Mays	Irv Gotti Lil Rob	4:05
11.	"Chris Black" (Skit)			1:40
12.	"Count On Yo Nigga"	Atkins Lorenzo Mays	Irv Gotti Lil Rob	4:35
13.	"It's Murda" (featuring DMX & Jay-Z)	Atkins Fyffe Earl Simmons Carter	Tyrone Fyffe Irv Gotti (co.)	3:36
14.	"E-Dub and Ja" (featuring Erick Sermon)	Atkins Erick Sermon Lorenzo	Erick Sermon Irv Gotti	4:14
15.	"187 Murda Baptiss Church" (Skit)			2:48
16.	"Murda 4 Life" (featuring Memphis Bleek)	Atkins Green Lorenzo Malik Cox	Tai Irv Gotti	4:48
17.	"Daddy's Little Baby" (featuring Ronald Isley)	Atkins Lorenzo Hinson Rudolph Isley Marvin Isley Ronald Isley O'Kelly Isley Jr. Ernie Isley Chris Jasper	Self Irv Gotti (co.)	5:20
18.	"Race Against Time"	Atkins Lorenzo Mays	Irv Gotti Lil Rob	4:43
19.	"Only Begotten Son"	Atkins Fyffe Lorenzo Mays	Tyrone Fyffe Irv Gotti Lil Rob	4:55
20.	"The Murderers" (featuring Black Child & Tah Murdah)	Atkins Lorenzo Larry Ogletree Gill Taheem Crocker	DL Irv Gotti	5:08

 • (co.) Co-producer

Personnel

Credits for Venni Vetti Vecci adapted from Allmusic.[14]

Rodney "Darkchild" Jerkins – vocals Bob Brown – mixing Tom Coyne – mastering DMX – performer Glen E. Friedman – photography Tyrone Fyffe – producer Irv Gotti – executive producer, mixing Ronald Isley – performer Self Service – producer

Ja Rule – vocals, rap Jay-Z – performer Lil Rob – multi instruments, producer Jonathan Mannion – photography Memphis Bleek – performer Erick Sermon – producer, performer Tommy Uzzo – engineer Patrick Viala – engineer

Sequel

In 2008, Ja Rule released the mixtape titled The Atkins Files, Vol. 1. The mixtape was a comeback, after the long-awaited from his album The Mirror. In this mixtape, he explains his plans on releasing a sequel to Venni Vetti Vecci.

Chart positions

Chart (1999)	Peak position
Canadian Albums Chart[15]	20
US Billboard 200[15]	3
US Top R&B/Hip-Hop Albums (Billboard)[15]	1

See also

• List of number-one R&B albums of 1999 (U.S.)

References

1. "Backstreet Boys Hold Off Ja Rule, Jennifer Lopez on Chart". MTV News. June 9, 1999. Retrieved May 13, 2010.
2. https://www.billboard.com/music/Ja-Rule/chart-history/hot-100
3. Ogg, Alex (2002). The Men Behind Def Jam: The Radical Rise of Russell Simmons and Rick Rubin. Omnibus Press. p. 227. ISBN 0-7119-8873-0.
4. Farber, Jim (June 21, 1999). "Ja Rule, The Conqueror, Drug Dealer Turned Rapper Has Got a Lot to 'Holla' About". New York Daily News. Retrieved May 13, 2010.
5. Blount, Brian K.; Felder, Cain Hope; Martin, Clarice Jannette (2007). True to Our Native Land: An African American New Testament Commentary. Fortress Press. p. 190. ISBN 0-8006-3421-7.
6. Erlewine, Stephen Thomas. "Venni Vetti Vecci > Overview". Allmusic. Retrieved May 13, 2010.
7. Baker, Soren (May 30, 1999). "Ja Rule; 'Venni Vetti Vecci'; Def Jam; ** 1/2". Los Angeles Times. Tribune Company. Retrieved May 13, 2010.
8. Juon, Steve (July 15, 1999). "Ja Rule :: Venni Vetti Vecci :: Def Jam". RapReviews. Retrieved May 13, 2010.
9. Brackett, Nathan; Hoard, Christian David (2004). The New Rolling Stone Album Guide: Completely Revised and Updated 4th Edition. Simon & Schuster. pp. 422–423. ISBN 0-7432-0169-8.
10. "Vibe". Vibe. Vibe Media Group. 7 (5): 182. 1999.
11. "RIAA – Gold & Platinum". Recording Industry Association of America. Archived from the original on September 24, 2015. Retrieved May 13, 2010.
12. "Billboard". Billboard. Nielsen Business Media. 114 (45): 182. 2002.
13. Venni Vetti Vecci (booklet). Murder Inc., Def Jam. 1999.
14. "Venni Vetti Vecci > Credits". Allmusic. Retrieved May 13, 2010.
15. "Venni Vetti Vecci – Ja Rule". Billboard. Nielse Business Media. Retrieved May 13, 2010.