ToyWatch

ToyWatch is a luxury Italian watchmaking company that was founded in Milan in 2006.

ToyWatch Spa
Industry
  • Watch manufacturing
FoundedMilan, Italy (2006 (2006))
Key people
  • Stefano Cassina, President and CEO
Products
  • Watches
  • Pocket watches
OwnerILP III Sca Sicar - J. Hirsch & Co.
Websitetoywatchprivatesales.com

History

ToyWatch began developing in 2006 with the launch of the first collection.[1] During the same year, thanks to the good reactions from consumers, ToyWatch established its American subsidiary, ToyWatch USA. A second subsidiary has later been opened in Hong Kong.

In 2011 ToyWatch opened shareholding to the ILP III private equity fund managed by J. Hirsch & Co. who held a share of 49%.[2] As of March 2013, the ILP III private equity fund holds the entire share capital of ToyWatch.[3]

In 2015 the company's products are sold in more than 2,000 stores and in 26 boutiques (11 flagship stores and 15 franchise stores)[4] spread all over the world. Flagship stores can be found, in Italy, in Milan, Rome, Florence, Venice, Porto Cervo and Forte dei Marmi. Some other boutiques are located in cities as London, Paris, Cannes, Puerto Banus and Kuala Lumpur. Company now dissolved.

Watches

The company was originally known for producing colorful watches made from plastic. The company today produces watches from a variety of materials including plastic, polycarbonate, plasteramic, aluminum, and steel, and incorporates other materials such as Swarovski elements, silicon, ceramic, gold and diamonds.

ToyWatch watches have been featured on Oprah's Favorite Things list for 2007[5] and on The Ellen DeGeneres Show in 2009.[6]

Collections
ToyWatch Fluo Blue

Collections chronology:

  • 2006: Total Stones
  • 2007: Skull
  • 2008: Fluo, Ceramica, Kris
  • 2009: Skeleton, Heavy Metal
  • 2010: J-Looped
  • 2011: Velvety
  • 2012: Metallic Aluminum, Maya
  • 2013: ToyMrHyde
  • 2015: Maya Natural Stones

Collections available at the beginning of 2015 (in alphabetical order):

  • Cruise
  • Cruise Graffiti
  • Fluo
  • Jetlag
  • Monnalisa
  • Monochrome
  • Maya
  • Maya Chrono
  • Maya Natural Stones
  • Metallic Collection
  • Total Stones
  • ToyCandy
  • ToyCruise Metal
  • ToyFloat
  • ToyGlass
  • ToyGlow
  • ToyMrHyde
  • ToyRing
  • ToyStrong
  • ToySwing
  • ToyViper
  • Velvety
  • Vintage Collection
gollark: That is not what the policy says.
gollark: The privacy policy says so.
gollark: Nope. Not only would that be part of series 7, which does not exist, but potatOS is nonanomalous.
gollark: We even request permission before organ harvesting commences now.
gollark: Anyway, don't worry, potatOS is *not* considered anomalous *and* isn't related to SCP-3125.

References
  1. "Archived copy". Archived from the original on 2015-03-15. Retrieved 2015-03-23.CS1 maint: archived copy as title (link)
  2. http://www.pambianconews.com/2011/07/22/il-fondo-ilp-iii-acquisisce-il-49-di-toywatch-69791/
  3. http://www.pambianconews.com/2013/09/24/toywatch-passa-al-fondo-ilp-iii-vista-jv-lasia-132314/
  4. http://www.intoscana.it/site/it/articolo/Toywatch-gli-orologi-amati-da-Michelle-Obama-volano-a-Firenze/
  5. http://www.oprah.com/food/Oprahs-Favorite-Things-2007/3
  6. http://www.ellentv.com/2009/12/07/win-day-3-of-ellens-12-days-of-giveaways/
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