Tire Discounters

Tire Discounters is a tire and auto service shop started by Chip Wood in 1976 in Cincinnati, Ohio. Today, it ranks as the seventh largest independent tire dealer in the U.S. by Modern Tire Dealer National Rankings 2019.[1]

Tire Discounters
Privately Held
IndustryTires
FoundedCincinnati, Ohio, United States (1976 (1976))
FounderChip Wood
Headquarters1 E. 4th St.,
Cincinnati, OH
,
United States
Area served
Ohio, Kentucky, Indiana, Tennessee, Alabama and Georgia, with locations in Cincinnati, Columbus, Dayton, Lexington, Louisville, Nashville, Chattanooga, Huntsville, Kroxville, and Indianapolis.
Key people
ProductsTires, Auto Service, Oil change, Brakes, Shocks and Struts, Wheel alignments, Fluid Exchanges and more
Number of employees
1300
Websitetirediscounters.com
Typical quirky Tire Discounters copy sign

History

Tire Discounters is Ohio-based, headquartered in Cincinnati. They are family-owned and operated by the Wood family. In 2008 they entered the Lexington market. In 2011, they opened a new headquarters in Sharonville. It is now their 200,000 square feet warehouse. In the same year, they entered the Louisville market, and in 2014, Nashville. In 2015, they moved their headquarters to downtown Cincinnati, while maintaining warehouses in Sharonville and Murfreesboro, Tennessee. In 2016, they opened their 100th store and entered the Chattanooga market. As of June 2020 they have over 130 stores across Ohio, Kentucky, Indiana, Tennessee and Georgia, with locations in Cincinnati, Columbus, Dayton, Lexington, Louisville, Nashville, Chattanooga, Huntsville, Knoxville, and Indianapolis and employ more than 1,300 people.[2][3][4] [5]

Tire Discounters signs

Chip Wood wrote the original signs for years. Now, a group of people write the signs at the Cincinnati office and send them to the stores twice a week. They have been shared on Buzzfeed, Reddit and more.[6][7]

Phantom Tire Buyer

The identity of the Phantom Tire Buyer remains unknown. However, it is rumored to be Chip Wood himself. In an article in the Cincinnati Business Courier, Jamie Ward, the current company president, laughed off the question.[8]

Tallest tire stack
Record-breaking 2014 tire stack

In celebration of the reopening of its first store, Tire Discounters built a stack of Falken Tires on March 27, 2014, that was 19.95 feet tall. The previous tire stacking world record of 19.77 was set on September 6, 2009, in Wiesental, Germany.[9][10]

Wounded Warrior Project

Tire Discounters supports Wounded Warrior Project During a week-long event Tire Discounters Inc. locations in three states didn't charge customers labor on tires or oil changes, and instead collected donations for the Wounded Warrior Project. The first-time event raised more than $20,631. Customers donated $9,140 that week, and Tire Discounters added a $1 donation for every social media share, phone call and appointment booked during the event. [11]

Awards
  • 2017 Silver Addy Award, AAF Cincinnati Club - for its "Social Smiles" social media campaign featuring tongue-in-cheek changeable copy signs and a quirky approach to advertising[12]
  • Best of Cincinnati - #1 in Tires 2008 - 2020 and #1 in Service 2015 - 2019[13]
  • Voted #1 Auto Repair in the 12th Annual Lexington Herald-Leader Readers' Choice Awards for 2018
  • Voted #1 Tire Store in Scott County (KY) in the 2018 Georgetown News-Graphic Readers' Choice Awards
  • Voted #1 Tire Center in Delaware (OH) in the 2019 Delaware Gazette & The Sunbury News Readers' Choice Awards.
  • Best Tire Store Winner in the 2018 Best of the Best People's Choice Awards by the Chattanooga Times Free Press.
  • Won Best of Auto Repair on Louisville's A-List in 2014 and 2018.
  • Winner of #1 Tire Store in Licking County (Columbus) in 2016.
  • Voted Best of Bullitt County 2017 for Auto Repair.

References
  1. "Building and Buying: Top 100 Dealers Keep Customers Close in a Digital Economy". Modern Tire Dealer. Modern Tire Dealer. August 10, 2019. Retrieved 4 June 2019.
  2. "About". Tire Discounters. Retrieved 15 February 2017.
  3. "Tire Discounters Accelerates Growth Strategy". PR Newswire. Retrieved 15 May 2015.
  4. "Tire Discounters to remodel more stores". Modern Tire Dealer. Retrieved 5 September 2015.
  5. "Tire Discounters Surpasses 125 Stores with Openings in Kentucky and Indiana". Tire Review. Retrieved 4 June 2020.
  6. "Pumpkin Spice Rubber". Reddit. Retrieved 15 February 2017.
  7. "Family Owned Tire Discounters". Buzzfeed. Retrieved 1 April 2012."MAN USES FORT OGLETHORPE TIRE STORE SIGN TO PROPOSE". 12 News Now. Retrieved 2 June 2020.
  8. "Phantom Tire Buyer Revealed?". Cincinnati Business Courier. Retrieved 17 June 2011.
  9. "Company sets tire stacking record in Cincinnati". WLWT5. Retrieved 28 March 2014.
  10. "Tire Discounters tire pile one for record books". Tire Business. Retrieved 2 April 2014.
  11. "Tire Discounters Supports Wounded Warrior Project". MOdern Tire Dealer. Retrieved 4 June 2020.
  12. "Tire Discounters wins Addy Award". Tire Business. Retrieved 30 March 2017.
  13. "Best of Cincinnati". City Beat. Retrieved 30 March 2017.
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