Time to Get Tough

Time to Get Tough: Making America #1 Again is a non-fiction book by Donald Trump. It was first published in hardcover format by Regnery Publishing in 2011. It was reissued under the new title Time to Get Tough: Make America Great Again! by the same publisher in 2015, to match Trump's 2016 election campaign slogan.[4][3] Trump had previously published The America We Deserve (2000) as preparation for his attempt to run in the 2000 U.S. presidential campaign with a populist platform.[1] Time to Get Tough in contrast served as his prelude to the 2012 U.S. presidential campaign, with a conservative platform.[1]

Time to Get Tough
First edition cover
AuthorDonald Trump
Wynton Hall
Peter Schweizer
Meredith McIver
Audio read byMalcolm Hillgartner (2011)
Jim Meskimen (2012)
Original titleTime to Get Tough: Making America #1 Again
CountryUnited States
LanguageEnglish
SubjectAmerican politics
PublisherRegnery Publishing
Publication date
2011
Media typePrint (Hardcover)
Pages256
ISBN978-1596987739
OCLC730403828
Preceded byMidas Touch (2011) 
Followed byCrippled America (2015) 
WebsiteOfficial website
[1][2][3]
This article is part of
a series about
Donald Trump
Incumbent
Presidential campaigns
Interactions involving Russia
Business and personal

Trump makes his case for why he would be an effective leader of the United States[1] and praises America, writing "We are the greatest country the world has ever known."[5] Mixing personal stories in with his prescriptions for U.S. policy, Trump recounts lessons learned as host of The Celebrity Apprentice and his experience being satirized at the 2011 White House Correspondents' Association Dinner by President Barack Obama and comedian Seth Meyers.[6] On domestic policy issues, Trump recommends abolishing U.S. corporate tax and raising the retirement age.[1] On foreign policy matters, he criticizes the negative impact of China and OPEC on the U.S.[1][7] Trump praises Russian leader Vladimir Putin, saying "I respect Putin and the Russians".[8] Time to Get Tough asserts business experience can be transposed into governmental success: experiences in global finance deals can be imported to successfully negotiate governmental agreements on an international level.[2]

Breitbart News contributors Wynton Hall and Peter Schweizer assisted with composing the book, along with writer Meredith McIver.[9][4] The book debuted at spot 27 on The New York Times Best Seller list.[10] A book review from On the Issues was critical, noting how Trump had flip-flopped on political views from his prior policy book, The America We Deserve.[1] The New York Review of Books called the book's domestic policy writing style boring.[2] Washington Post book critic Carlos Lozada criticized Trump for lambasting The New York Times on his campaign while simultaneously advertising the book as a New York Times Best Seller.[3] Entertainment Weekly called the work a "diatribe against the Obama presidency, illegal immigration, and the people and media outlets who have dared to criticize him."[6]

Summary

Time to Get Tough describes Trump's views on the state of the United States in 2011 and was intended to inform Americans about his ideals.[1] The book explains why he believed the U.S. economy was suffering, criticizes President Barack Obama, and describes ideals which would guide him if he were leading the country.[1] In the book, he calls America "the greatest country the world has ever known."[5]

The book mixes Trump's political ideology with personal anecdotes.[1] He asserts because he had Lady Gaga perform at Miss Universe 2008 six months prior to her first number one hit, she owes him her success.[11][12][13] A document in the book describes his financial position and asserts his economic value to be US$ 7 billion.[1] Trump says his time as host of The Celebrity Apprentice helped his brand[6] and says the experience taught him that a person with negative characteristics can be successful if their TV ratings are high.[5][14] He also recalls his feelings while being satirized at the 2011 White House Correspondents' Association Dinner by President Obama, and criticizes the comedic performance of Seth Meyers.[6]

As to U.S. domestic policy, Trump subdivides the book into sections on social programs, healthcare, and taxes.[2] Each section starts with a criticism of President Obama.[2] Trump calls the Patient Protection and Affordable Care Act a type of socialized medicine[15] and laments how it will harm employment opportunities.[16] Trump describes a plan for four tiers of income taxes, with the top bracket being taxed at fifteen percent on income above US$ one million per year, and abolishing corporate tax in the United States. With regards to Social Security, Trump recommends lifting the retirement age and spending the savings elsewhere.[2] Other chapters express support for increased military spending and criticism of free trade, and call for curtailing immigration to the United States.[1] He criticizes illegal immigration to the United States specifically, saying it causes economic harm to American citizens.[17]

On foreign policy issues, Trump writes critically of the impact of China and OPEC on the U.S.[1][7] He outlines the leadership qualities necessary to negotiate with them and says the U.S. requires a leader with firm ideals who can stand firm during international negotiations.[2] Other recommendations include a lawsuit against OPEC and a twenty-five percent tax on all products imported from China. Because the American economy is too tempting for the Chinese, Trump doubts China response would refuse trade deals.[2][18]

Time to Get Tough also details Trump's favorable views about Russian leader Vladimir Putin as a person and his methods of governing.[19] Trump writes that Putin has a unique plan for Russia[20] and praises Putin's strategy to dominate neighboring countries in the region and become the primary oil supplier for European countries.[21] At the same time Trump lauds the Russian leader's actions, he criticizes President Obama for not doing more to oppose him.[8][22]

Trump asserts his business experience, which included negotiations with difficult and stubborn people, would easily translate to the public sector and international relations. He expresses interest in moving high finance businessmen to the global stage, writing that America requires new leadership from those with experience in cutthroat financial private sector tactics.[2]

Composition and publication
Donald Trump

Time to Get Tough functioned as a prelude to Trump's 2012 U.S. presidential campaign, similar to the way 2000 book The America We Deserve served as preparation for his attempt to run in the 2000 U.S. presidential campaign.[1] The America We Deserve presented his campaign as a populist platform, whereas Time to Get Tough displayed how Trump's views had changed and were more aligned with conservative political ideals.[1]

Ghostwriters on the book included Breitbart News Managing Editor Wynton Hall and Senior Editor-at-Large Peter Schweizer.[9][23] Meredith McIver also contributed to the writing process.[4] The author held a book signing at Trump Tower in New York City to promote the work.[24] Trump traveled to Chicago in 2011 to market the work, and was interviewed by Carol Felsenthal in Chicago.[25]

The new title for the 2015 edition, Time to Get Tough: Make America Great Again!, matched Trump's campaign slogan in the 2016 election for U.S. president.[4][3] The Washington Post contacted the book's publisher to inquire what had changed about the book for the 2015 edition.[3] A representative for the publisher responded to The Washington Post, "many of the changes are minimal on the interior".[3]

The book was first published in 2011 in hardcover format by Regnery Publishing.[26] An ebook was released the same year, along with an audiobook read by Malcolm Hillgartner.[27][28] A Russian language print edition was published in 2011.[29] Another audiobook was released in 2012, this time read by Jim Meskimen.[30] The book was reissued in 2015 by Regnery Publishing in paperback format, this time with the new title.[31] This edition was published in Vietnamese in 2016,[32] and in Japanese in 2017.[33][34]

Sales and reception

The book debuted on several of The New York Times Best Seller lists on December 25, 2011, including the hardcover nonfiction section, combined hardcover and paperback nonfiction, e-book nonfiction, and combined print and e-book nonfiction. In all categories, it was near the 30th position.[10][35][36][37] By January 8, 2012, the hardcover edition had risen to the sixth spot.[38] Nielsen BookScan indicated 34,264 copies of the book had been sold by mid-2015 and showed interest in the book was increasing.[39] The week after his election win in November 2016, the book sold 310 copies, representing a 675% increase in sales.[40] The same month, the book made the National Post best seller list when a signed copy of the 2011 edition sold for $3,500, which the paper noted was the highest price for a book by Donald Trump successfully sold by bookseller AbeBooks.[41] Trump reported in 2016 that he received between $100,000 and $1 million in income from total sales of the book.[42][43]

A book review from On the Issues written by Jesse Gordon was critical, noting how Trump had flip-flopped on political views from his prior policy book, The America We Deserve.[1] Gordon wrote that the book exhibited a swap by Trump on issues from supporting populism to espousing extreme right-wing values.[1] He noted the book's purpose was to prepare his potential 2012 bid for president.[1] Gordon concluded the book was Trump's way of garnering trust among conservatives.[1] On the Issues published a table contrasting how his stated political preferences had changed from 2000, on issues including abortion, gun control, gay rights, tax reform, and health care.[1] Carol Felsenthal of Chicago wrote that Trump's verbal style of braggadocio clearly came through in the work.[25]

Michael Tomasky reviewed the work for The New York Review of Books, and echoed the assessment by On the Issues that it was a political tool for Trump's 2012 presidential aspirations.[2] Tomasky observed the book was "comfortably within the standard campaign self-promotion genre" and marketed Trump with a conservative ideology.[2] He pointed out Trump used Regnery Publishing, a conservative book outlet.[2] Tomasky wrote Trump's domestic policy proposals were boring.[2] Stephan Lee, in a review for Entertainment Weekly, wrote that the book, "reads like a 190-page diatribe against the Obama presidency, illegal immigration, and the people and media outlets who have dared to criticize him."[6] Carlos Lozada, nonfiction book critic for The Washington Post, pointed out the timing and purpose of the book.[3] Lozada highlighted the contradictory nature of Trump's harsh criticism on the campaign trail for The New York Times, while simultaneously touting the book as a New York Times Best Seller on its cover.[3] The Washington Post noted the name change of the book, writing, the 2011 version did not sync with his 2016 new political identity.[3] Lozada felt the book's repackaging with minimal changes to content and significant changes to its exterior was a fitting metaphor "for the campaign of a real-estate developer."[3]

gollark: So, is that a yes...?
gollark: If so, Bagel's idea would be very easy.
gollark: Squid: can you project a 2D subcanvas thingy into 3D somehow?
gollark: <@184468521042968577> Cool idea: 3D world-positioned screens.
gollark: Shatter, I mean.

References
  1. Gordon, Jesse (May 20, 2016). "Time to Get Tough: Making America #1 Again, by Donald Trump". On The Issues. Retrieved June 17, 2017.
  2. Tomasky, Michael (September 24, 2015). "Trump: Time to Get Tough: Make America Great Again! by Donald J. Trump". The New York Review of Books. Retrieved June 17, 2017.
  3. Lozada, Carlos (August 31, 2015). "Book Party: Donald Trump's 'Time to Get Tough' is out in paperback. You'll never guess the new subtitle". The Washington Post. Retrieved June 17, 2017.
  4. Arnott, David A. (September 22, 2015), "Donald Trump is both author and candidate with new book about a 'crippled America'", New York Business Journal, retrieved June 17, 2017
  5. Kruse, Michael; Weiland, Noah (May 5, 2016). "Donald Trump's Greatest Self-Contradictions". Politico. Retrieved June 17, 2017.
  6. Lee, Stephan (December 5, 2011). "Donald Trump: new book soundbites". Entertainment Weekly. Retrieved June 17, 2017.
  7. Chokshi, Niraj (January 27, 2016). "The 100-plus times Donald Trump assured us that America is a laughingstock". The Washington Post. Retrieved June 17, 2017.
  9. Gertz, Matt (April 24, 2017), "Breitbart is not independent: It's the communications arm of the Mercers' empire", Salon, retrieved June 17, 2017
  10. "Best Sellers: Hardcover Nonfiction: December 25 2011". The New York Times. December 25, 2011. Retrieved June 17, 2017. 27. Time to Get Tough, by Donald J. Trump. (Regnery)
  11. Pauly, Madison (March 2017). "'I Made That Bitch Famous': A brief history of men getting credit for women's accomplishments". Mother Jones. Retrieved June 17, 2017.
  12. Krieg, Gregory (September 20, 2016). "Trump did not make Lady Gaga — and other things he can't take credit for". CNN. Retrieved June 17, 2017.
  13. Mitchell, John (December 20, 2011). "Donald Trump takes credit for discovering Lady Gaga". MTV. Retrieved June 17, 2017.
  14. Harwell, Drew; Jordan, Mary (September 22, 2016). "Trump once said TV ruined politics. Then it made him a star". The Washington Post.
  15. Cunningham, Paige Winfield (May 19, 2017). "The Health 202: How do you solve a problem like Obamacare? With Obamacare". The Washington Post. Retrieved June 17, 2017.
  16. Diamond, Dan (July 13, 2016). "Obamacare, the secret jobs program". Politico. Retrieved June 17, 2017.
  17. Harwell, Drew (June 28, 2016). "Five ways Donald Trump benefits from the globalization he says he hates". The Washington Post. Retrieved June 17, 2017.
  18. Wood, Chris (January 20, 2017). "Do Trump books' brash words about 'enemy' China presage a tougher approach to Beijing? We're about to find out". South China Morning Post. Retrieved June 17, 2017.
  22. Wofford, Taylor (April 13, 2017). "Donald Trump and Putin: From bromance to frenemies in under 100 days". Mic. Retrieved June 17, 2017.
  23. Green, Joshua (October 8, 2015). "This Man Is the Most Dangerous Political Operative in America". Bloomberg News.
  24. Blitzer, Wolf (December 8, 2011), Donald Trump – always passionate and opinionated, retrieved June 17, 2017
  25. Felsenthal, Carol (December 8, 2011), Donald Trump Talks Blagojevich, Rahm, and Chicago, retrieved June 17, 2017
  26. OCLC 730403828
  27. OCLC 774293710
  28. OCLC 757079757
  29. OCLC 958661239
  30. OCLC 760756443
  31. OCLC 918908288
  32. OCLC 962280693
  33. OCLC 969707094
  34. Takita, Yoichi (February 14, 2017), "With Abe visit over, Trump to take aim at Germany, China", Nikkei Asian Review, retrieved June 17, 2017
  35. "Best Sellers: Combined Hardcover & Paperback Nonfiction: Sunday, December 25 2011". The New York Times. December 25, 2011. Retrieved June 17, 2017. 31. Time to Get Tough, by Donald J. Trump. (Regnery Publishing)
  36. "Best Sellers: E-Book Nonfiction: Sunday, December 25 2011". The New York Times. December 25, 2011. Retrieved June 17, 2017. 32. Time to Get Tough, by Donald J. Trump. (Regnery Publishing)
  37. "Best Sellers: Combined Print & E-Book Nonfiction: Sunday, December 25, 2011". The New York Times. December 25, 2011. Retrieved June 17, 2017. 31. Time to Get Tough, by Donald J. Trump. (Regnery Publishing)
  38. "Books: Best Sellers: Hardcover Business Books". The New York Times. Retrieved June 17, 2017. 6. Time to Get Tough by Donald J. Trump; Regnery; The restoration of America’s prosperity by one its most prominent businessman.
  39. Pinter, Jason (September 25, 2015). "No Translation: Best-Selling Authors Are Loser Candidates". The Daily Beast.
  40. Maher, John (November 18, 2016). "Books on Politics, Trump Get Election Sales Bump: The Trump Bump". Publishers Weekly. Retrieved June 17, 2017.
  41. "Books: Leonard Cohen and a few Beautiful Losers dominate this week's National Post Bestseller List". National Post. November 21, 2016. Retrieved June 17, 2017.
  42. Flores, Reena (May 18, 2016). "What are Donald Trump's most notable sources of income?". CBS News. Retrieved June 17, 2017.
  43. Goldmacher, Shane (May 18, 2016). "How much is Donald Trump really worth?". Politico. Retrieved June 17, 2017.

Further reading
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