The Martin Agency

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]

The Martin Agency
Subsidiary
IndustryBusiness Services
Founded1965 (1965)
HeadquartersRichmond, Virginia, USA
Key people
Kristen Cavallo, CEO; John Adams, Jr., Chairman; Beth Rilee-Kelley, COO; Janet White, CFO
ProductsAdvertising & Marketing
Number of employees
500
ParentInterpublic Group of Companies
Websitewww.martinagency.com

About
Headquarters of the Martin Agency in Shockoe Slip

The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company The Martin Agency.[2]

The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's CEO is Kristen Cavallo.

Headquartered in Richmond, the agency also maintains offices in New York City and London.

In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]

In 2012, the agency reduced its staff by 38 following a decrease in client spending.[5]

In 2016, the agency reduced its staff by 29, again citing a decline in client spending and the loss of the Wal-Mart account.[6]

Notable campaigns

Awards
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References
  1. Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
  2. LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16.
  3. "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
  4. “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
  5. "Martin Agency Cuts 6% of Staff", Kiran Aditham. Adweek. August 13, 2012. Retrieved 9 jan 2017
  6. "The Martin Agency lays off 29 employees", Richmond Times-Dispatch. September 7, 2016. Retrieved 9 jan 2017
  7. Rob Walker. "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
  8. Stuart Elliott. "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
  9. Liviu Marica. "GEICO: Dora the Explorer". Daily Commercials. Retrieved 15 May 2015.
  10. Eleftheria Parpis. "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
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