Mediahub

Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the MullenLowe Group advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 14 cities worldwide as of 2018.[1]

Mediahub
IndustryAdvertising, Marketing
FoundedMay 2005 (2005-05)
HeadquartersBoston, Massachusetts
Key people
John Moore, Global CEO
ServicesMedia buying and planning
ParentInterpublic Group of Companies
Websitewww.mediahubml.com

John Moore is Mediahub's Global CEO.[2]

History

Mediahub launched in May 2005 in Wenham, Massachusetts as a media buying spinoff of IPG-owned Mullen, an advertising agency.[3] Its first standalone media accounts included Match.com, Timberland, and Ask.com.[3][4][5]

One of its first notable campaigns was developing a single-sponsor campaign for Match.com with the 2006 debut season of the TBS television program My Boys.[6]

In June 2006, Mediahub was selected as the media planner and buyer for insurance company MassMutual.[7]

In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub.[8]

In November 2013, Mediahub won the advertising business of Viacom-owned network VH1.[9] In December, Mediahub partnered with Boston-based data management firm OwnerIQ to develop programmatic advertising capabilities for more effective media buying.[10]

In August 2014, Mediahub became the agency of record for a second Viacom network, TV Land.[11]

In May 2015, IPG merged Mediahub parent Mullen with the Lowe and Partners agency, forming MullenLowe Group.[12] Mediahub became known as MullenLowe Mediahub.[2] In June, Mediahub added Scotts Miracle-Gro Company and Royal Caribbean as clients.[13]

In 2017, the agency took several of its creative thinkers and formed a new independent group called Radical & Disruptive Lab (R+D Lab).[14] In January 2017, the company won the Chipotle account.[15]

In December 2017, Mediahub expanded into Mumbai, India as Lintas Mediahub.[1]

In December, Mediahub became the agency of record for a third Viacom channel, MTV.[16]

In June 2018, the company was named agency of record by shoe company New Balance.[17]

In September, advertising industry publication Adweek named MullenLowe Mediahub's campaign for streaming company Netflix's series Altered Carbon as campaign of the year.[18] The campaign, designed by R+D Lab, featured life-size human figures encased in plastic at bus stops.[19] In October, the company announced it had won the advertising business for cloud storage and software company Dropbox.[20]

In April 2019, the company was named agency of record for Fox Sports and Fox Entertainment Group.[21]

Operations

Headquartered in Boston, Mediahub has offices in 14 cities worldwide as of 2018, including Los Angeles, New York, London, Sydney, Singapore, Tokyo and Shanghai.[1] In addition to the agency's media activities, Mediahub also operates a creative media group called Radical + Disruption Lab (R+D Lab), and develops a proprietary research and planning tool called SCOUT.[22][23]

John Moore is Mediahub's Global CEO; Ross Jenkins is Mediahub's Executive Director of EMEA and APAC; and Sean Corcoran is Mediahub's U.S. President.[2][24][25]

Awards and recognition

Ad Age named Mediahub its 2019 Media Agency of the Year, and Adweek named Mediahub its 2017 U.S. Media Agency of the Year.[26][27]

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References
  1. "MullenLowe Group's Lintas Mediahub enters India". thehindubusinessline.com. 2018-01-09. Retrieved 2019-10-22.
  2. "With Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth Opportunity". adweek.com. 2018-04-18. Retrieved 2019-10-22.
  3. "Mullen Launches MediaHub Unit". adweek.com. 2005-05-23. Retrieved 2019-10-22.
  4. "Mullen's MediaHub wins Timberland business". bizjournals.com. 2007-07-09. Retrieved 2019-10-22.
  5. "mediaHUB - IAC/InterActiveCorp brands". mediapost.com. 2006-12-11. Retrieved 2019-10-22.
  6. "Single-sponsor TV shows return". latimes.com. 2006-12-03. Retrieved 2019-10-22.
  7. "MassMutual Names Mullen Ad Agency of Record". adage.com. 2006-06-14. Retrieved 2019-10-22.
  8. "National Geographic Channels Hires Mullen for Digital, Media". adage.com. 2012-03-19. Retrieved 2019-10-22.
  9. "Mediahub/Mullen Wins VH1". adweek.com. 2013-11-12. Retrieved 2019-10-22.
  10. "MediaHub, OwnerIQ Strengthen Ties In New Partnership". mediapost.com. 2013-12-16. Retrieved 2019-10-22.
  11. "TV Land Names Mediahub/Mullen Media AOR". adweek.com. 2013-12-16. Retrieved 2019-10-22.
  12. "Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group". adweek.com. 2015-05-08. Retrieved 2019-10-22.
  13. "Accounts in Review: Mediahub Beats Bigger Shops to Win New Business". adweek.com. 2015-06-19. Retrieved 2019-10-22.
  14. "MullenLowe Is No. 10 on Ad Age's 2018 A-List". adage.com. 2018-02-18. Retrieved 2019-10-22.
  15. "Boston ad agency scores a tasty win with Chipotle campaign". bizjournals.com. 2017-01-19. Retrieved 2019-10-22.
  16. "MullenLowe Mediahub Wins MTV Media AOR". mediapost.com. 2017-12-11. Retrieved 2019-10-22.
  17. "New Balance Names Mediahub Its U.S. Media Agency of Record". adweek.com. 2018-06-20. Retrieved 2019-10-22.
  18. "Netflix's Shocking Public Activation for Altered Carbon Was the Year's Most Innovative Media Plan". adweek.com. 2018-09-16. Retrieved 2019-10-22.
  19. "West Hollywood Bus Stop Ad Creeping Some People Out". cbslocal.com. 2018-02-01. Retrieved 2019-10-22.
  20. "Dropbox Sends Media Account to Mediahub as It Refocuses Branding on Creativity and Collaboration". adweek.com. 2018-10-31. Retrieved 2019-10-22.
  21. "Mediahub named media AOR for Fox Sports, Fox Entertainment". adage.com. 2019-04-15. Retrieved 2019-10-22.
  22. "Indie Film Studio Global Road Taps MullenLowe Mediahub as Agency of Record". adweek.com. 2018-01-22. Retrieved 2019-10-22.
  23. "The leaders and contenders in Forrester's agency rankings". mediaincanada.com. 2019-03-20. Retrieved 2019-10-22.
  24. "Eurosport Digital tags in Mullenlowe London as its European agency of record". thedrum.com. 2017-08-10. Retrieved 2019-10-22.
  25. "Mediahub Rejiggers Leadership Team". mediapost.com. 2019-06-02. Retrieved 2019-10-22.
  26. "Ad Age 2019 Media Agency of the Year: MullenLowe Mediahub". adage.com. 2019-04-15. Retrieved 2019-10-22.
  27. "MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017". adweek.com. 2018-02-18. Retrieved 2019-10-22.
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