Techno Cumbia

"Techno Cumbia" is a song recorded by American singer Selena for her fourth studio album, Amor Prohibido (1994). It was posthumously released as the b-side track to "Dreaming of You" through EMI Latin on August 14, 1995. "Techno Cumbia" was written by Pete Astudillo and co-written and produced by Selena's brother-producer A.B. Quintanilla. The song is a techno-pop cumbia recording with influences of dancehall, rap, Latin dance, and club music. Lyrically, Selena calls on people to dance her new style the "techno cumbia" and calls out those who can't dance.

This article is about the song by Selena. For the musical genre, see Tecnocumbia.

"Techno Cumbia"
Single by Selena
from the album Amor Prohibido and Dreaming of You
A-side"Dreaming of You"
ReleasedAugust 14, 1995 (1995-08-14)
GenreTecnocumbia
Length
  • 3:47 (Amor Prohibido)
  • 4:45 (Dreaming of You)
Label
  • EMI
  • EMI Latin
Songwriter(s)
Producer(s)A.B. Quintanilla
Selena singles chronology
"Dreaming of You"
(1995)		 "Techno Cumbia"
(1995)		 "El Toro Relajo"
(1995)

"Techno Cumbia" garnered acclaim from music critics, who believed it to be one of the better recordings found on Amor Prohibido. Musicologists believed "Techno Cumbia" predated the Latin urban music market and found that Selena spearheaded a new style of music. The song posthumously peaked at number four on the United States Billboard Hot Latin Songs and Regional Mexican Airplay charts. The recording received the Tejano Music Award for Tejano Crossover Song of the Year in 1995 and received nominations for Single of the Year at the Broadcast Music Inc.'s pop awards and Music Video of the Year at the 1996 Tejano Music Awards.

Background and release

"Techno Cumbia" was written by Selena y Los Dinos backup dancer and vocalist Pete Astudillo.[1] The song was co-written by Selena's brother-producer A.B. Quintanilla who arranged the piece and served as producer.[1] In 2002, A.B. spoke on how Amor Prohibido (1994) was experimental music-heavy and commented on how "Techno Cumbia" was an example of his ideas of keeping the band's image modern.[1] During the recording sessions, Selena added rap verses to the song; A.B. believed it to be first of its kind for the genre.[1] Selena was shot and killed by Yolanda Saldívar, her friend and former manager of the singer's Selena Etc. clothing boutiques, on March 31, 1995.[2] The song was included on the track listing of the posthumously released album Dreaming of You (1995).[3] A.B. flew to Manhattan to meet up with R&B group Full Force who remixed "Techno Cumbia" along with updating their remix version of Selena's 1992 song "Missing My Baby".[3][4] San Antonio Express-News writer and Billboard Latin music correspondent, Ramiro Burr believed the addition of "Techno Cumbia" were "remastered, injecting extra percussions to spice them up."[5] The album's remix version and radio edit of "Techno Cumbia" was released as the b-side track to the lead single "Dreaming of You".[6]

Composition

"Techno Cumbia" is a Spanish-language uptempo techno-pop cumbia song.[3] It draws influences from Latin dance,[7] dancehall, rap,[8] and club music.[9] Musicologists Ilan Stavans and Harold Augenbraum called it a hip-hop fusion song.[10] Billboard magazine Latin music correspondent, John Lannert wrote the liner notes of Dreaming of You and called "Techno Cumbia" a "dancehall thumper".[3] Musicologist James Perone found the recording to be the "richest track" off of Amor Prohibido because of its "rhythmic and textural contrast".[7] Perone compared it to the '90s American dance music scene and commented on how the "techno aspect of the piece is muted; however, Selena's voice is electronically processed for part of the recording."[7] "Techno Cumbia" incorporates "rhythmic shifts from accentuation on off-beats to accentuation on the beat".[7] The "hey, ho" is a reference to American soul singer Ray Charles' call and response 1950s single "What'd I Say", used under a "Latin-style drumbeat".[7]

Texas Monthly editor, Joe Nick Patoski believed "Techno Cumbia" contained the "most popular rhythm [at the time] coursing through the Latin music world".[11] Patoski further wrote that the track "honored" it by "updating it with vocal samples, second line drumming from New Orleans, and horn charts inspired by soca from the Caribbean."[11] This was echoed by word for word from author Deborah Paredez on her book on Selena's fandom.[12] Patoski further wrote that the remix version "may have been laced with such exotica as a reggae toastmaster talking over a teeth-rattling bass line", and called it an "electronic mishmash", and a "pan-Caribbean attack that included soca and Hi Life from the Trinidad".[13] Written in the key of G minor, the beat is set in common time and moves at a moderate 91 beats per minute.[14] The remix version on Dreaming of You has a key signature set in C minor and moves at a moderate 90 bpm.[15] The remix employs a piano, güira, tambourine, French horn and drums.[15] Lyrically, Selena calls on people to dance her new style the "techno cumbia" dance and "humorously" calls out people who can't dance cumbia.[7] Italian essayists Gaetano Prampolini and Annamaria Pinazzi described the lyrics of "Techno Cumbia" that "summons everyone to the dance floor".[16] Patoski found it to resemble the "nonsensical novelty" song by Shirley Ellis' 1964 single "The Name Game".[13]

Critical reception and chart performance

Because of its mixture of different cultural music genres, "Techno Cumbia" reminded authors Sara Misemer and Walter Clark of Chicano performance artist Guillermo Gómez-Peña's suggestion that "cultures are being superimposed".[17] According to Ed Morales who wrote in his book The Latin Beat, "Techno Cumbia" is easily "forgettable throwaways" among the average listener, but found the recording "catchy" and "sticks in your gut".[18] Author Michael Corcoran wrote in his music guide on Texan music that "Techno Cumbia" has "Michael Jackson-like trills".[19] Patoski believed "Techno Cumbia" was aimed towards the Spanish international market, calling it "the most compelling tune".[11] Author Norma Elia Cantú called "Techno Cumbia", "La Tracalera" (1990), and "La Carcacha" (1992) the "auditory of Tejano music".[20] Morales believed the song "may have been an indirect influence on the fin de siècle collective of disc jockeys from the borderlands around Tijuana called Nortec".[9] Stavans and Augenbraum called "Bidi Bidi Bom Bom", "No Me Queda Más", and "Techno Cumbia" to have been the "key hits of [Amor Prohibido]".[10] Lannert wrote in the Dreaming of You liner notes that Selena "amazingly and quickly reverses field [from the previous track "Tú Sólo Tú"] to reveal a playful cooing growl".[3]

"Techno Cumbia" debuted at number 13 on the United States Billboard Hot Latin Tracks chart on October 7, 1995.[21] In its second week the song rose to number nine, receiving airplay honors that week.[22] On October 21, 1995, "Techno Cumbia" jumped to number five and subsequently debuted at number seven on the U.S. Regional Mexican Airplay chart.[23] The following week the recording gained more airplay spins at radios, however it remained at number five on the Hot Latin Tracks chart while the song moved to number six on the Regional Mexican Airplay chart.[24] On November 4, 1995, "Techno Cumbia" reached its peak at number four on the Hot Latin Tracks chart.[25] In the issue dated November 11, 1995, "Techno Cumbia" received increased airplay spins from the previous tracking week and peaked at number four on the Regional Mexican Airplay chart.[26]

Cultural impact and legacy

"Techno Cumbia" is believed by musicologist to have predated the Latin urban music genre—which became one of the most popular subgenres of Latin music in the 2000s decade—and to have spearheaded a new style of music.[nb 1] During a 2002 interview, Astudillo spoke on how the success of "Techno Cumbia" and its cultural impact on Latin music "has set a new trend".[1] He further said that at the time of recording the song, he didn't envision the track to be as successful or impactful as it has been.[1] Following Selena's death, A.B. formed his own group the Kumbia Kings and released "Boom Boom" from his album Shhh! (2001); believed by Billboard to be the direct "descendants of Techno Cumbia".[27] Author Charles Tatum, found "Techno Cumbia" along with Selena's 1992 single "La Caracaha" and "Bidi Bidi Bom Bom" to have revolutionized the Tejano cumbia music scene.[31] Music analyst Guadalupe San Miguel wrote that "Techno Cumbia", "Como la Flor" (1992), and "La Carcacha" were Selena's "biggest cumbia hits".[32] Selena popularized the technocumbia genre during her career.[33] Vibe magazine reported that Full Force was awarded gold and platinum discs for Selena's 1992 song "Missing My Baby" and "Techno Cumbia".[34]

The music video of "Techno Cumbia" was released posthumously and used the remix version found on Dreaming of You.[26] The video was choreographed by Kenny Ortega, who later choreographed the music video of Selena's posthumously released "A Boy Like That" single in 1996.[35] The music video featured live performances of Selena singing the song at the Houston Astrodome concert on February 26, 1995, outtakes from her music video for "Bidi Bidi Bom Bom", and performances of the singer during her tour for Amor Prohibido (1994–95).[26] Cecilia Miniucchi served as the director of the video and found the project to be rather challenging to do.[26] "Techno Cumbia" was awarded the Tejano Music Award for Tejano Crossover Song of the Year in 1995.[36] During the awards ceremony, presenter Raul Yzaguirre mistakenly read the Tejano Crossover Song of the Year award as being Shelly Lares.[37] The mistake was corrected during the awards "lengthy break" and Lares gave the award to Selena who was seen in tears and refused to accept the award from Lares, despite Jose Behar (president of EMI Latin) urging the singer to do so.[37] The song was nominated for Music Video of the Year at the 1996 Tejano Music Awards,[38] and Song of the Year at the 1997 Broadcast Music Inc.'s pop awards.[39] Mexican group Liberación recorded the song for the tribute album Mexico Recuerda a Selena (2005).[40] AllMusic's Alex Henderson commented on how Liberación gave "Techno Cumbia" a "grupero treatment".[41] Mexican group Banda El Recodo performed and recorded the track for the live televised tribute concert Selena ¡VIVE! in April 2005."[42]

Charts
Chart (1995) Peak
position
scope=rowUS Hot Latin Songs (Billboard)[43] 4
scope=rowUS Regional Mexican Airplay (Billboard)[44] 4

Certifications
Region CertificationCertified units/sales
United States (RIAA)[45] Platinum (Latin) 60,000

sales+streaming figures based on certification alone

Credits and personnel

Credits adapted from Dreaming of You liner notes.[3]

gollark: Except osmarks.tk comments.
gollark: Like the XSS detector.
gollark: Though I can do one better and make it detect typos in all textboxes on the site.
gollark: Maybe.
gollark: And you could persist it through screenshots by slightly adjusting the colors of each character up and down, or overlaying very faint QR-code-type things.

See also

Notes
  1. According to San Antonio Express-News and Billboard Latin music correspondent, Ramiro Burr found Selena to have "established one of the early templates for pop-cumbia-rap fusions".[27] Ed Morales found "Techno Cumbia" to have marked Selena's "work with a different accent".[28] Matt Doeden found the song to be a "new style" of music altogether,[29] while Herón Márquez wrote that it "signaled a new style of Tejano music."[30]

References
  1. Amor Prohibido (Media notes). Selena. EMI Latin. 2002. 724354099403.CS1 maint: others (link)
  2. "October 12, 1995, the testimony of Norma Martinez". Houston Chronicle. October 12, 1995. Archived from the original on July 15, 2007. Retrieved September 27, 2015.
  3. Dreaming of You (Compact disc). Selena. EMI Latin/EMI Records. 1995. 724354096907.CS1 maint: others (link)
  4. Jackson 2014, p. 21.
  5. Burr 1999, p. 189.
  6. Lannert, John (September 23, 1995). "Selena Impossible to Forget". Billboard. 107 (38): 39. Retrieved April 11, 2015.
  7. Perone 2012.
  8. Ed Morales (1995). "Selena (Dreaming of You) EMI". Vibe. InterMedia Partners. 3 (7): 200. Retrieved July 12, 2011.
  9. Morales 2007, p. 173.
  10. Stavans & Augenbraum 2005, p. 91.
  11. Patoski 1996, p. 125.
  12. Paredez 2009, p. 203.
  13. Patoski 1996, p. 202.
  14. Quintanilla-Perez, Selena; Astudillo, Pete (1994). "Amor Prohibido: Selena Digital Sheet Music". Musicnotes.com (Musicnotes)|format= requires |url= (help). EMI Music Publishing. MN092893 (Product Number). Missing or empty |url= (help)
  15. Quintanilla-Perez, Selena; Golde, Franne; Snow, Tom (1995). "Dreaming of You: Selena Digital Sheet Music" (Musicnotes). Musicnotes.com. EMI Music Publishing. MN0048805 (Product Number). Retrieved April 12, 2015.
  16. Prampolini & Pinazzi 2013, p. 188.
  17. Misemer & Clark 2008, p. 140.
  18. Morales 2009, p. 267.
  19. Corcoran 2005, p. 132.
  20. Cantú 2002, p. 230.
  21. "Hot Latin Tracks > October 7, 1995". Billboard. 107 (40): 59. October 7, 1995. Retrieved April 28, 2016.
  22. "Hot Latin Tracks > October 14, 1995". Billboard. 107 (41): 37. October 14, 1995. Retrieved April 28, 2016.
  23. "Hot Latin Tracks > October 21, 1995". Billboard. 107 (42): 42. October 21, 1995. Retrieved April 28, 2016.
  24. "Hot Latin Tracks > October 28, 1995". Billboard. 107 (43): 40. October 28, 1995. Retrieved April 28, 2016.
  25. "Hot Latin Tracks > November 4, 1995". Billboard. 107 (44): 62. November 4, 1995. Retrieved April 28, 2016.
  26. "Hot Latin Tracks > November 11, 1995". Billboard. 107 (45): 39. November 11, 1995. Retrieved April 28, 2016.
  27. Burr, Ramiro (May 24, 2003). "Rap and Hip-Hop Fusion Fuel Regional Mexican Scene". Billboard. 115 (21): 23. Retrieved April 28, 2016.
  28. Morales 2009, p. 266.
  29. Doeden 2012, p. 38.
  30. Márquez 2001, p. 23.
  31. Tatum 2013, p. 1032.
  32. San Miguel 2002, p. 173.
  33. Espectador 1999, p. 18.
  34. "Music, Music, Music". Vibe. 5 (3). 1997. Retrieved January 22, 2012. Full Force were awarded gold and platinum plaques for 'Missing My Baby' and 'Techno Cumbia'.
  35. "Kenny Ortega's Resume". Msaagency.com. Retrieved April 28, 2016.
  36. Burr, Ramiro (February 25, 1995). "Selena Reigns At The Tejano Music Awards". Billboard. Prometheus Global Media. 107 (8): 154. Retrieved July 12, 2011.
  37. Patoski 1996, p. 149.
  38. "The 16th Annual Tejano Music Awards Nominees". Laonda.net. Retrieved April 28, 2016.
  39. "1997 BMI Pop Music Awards". Billboard. 109 (37): 85. September 13, 1997. Retrieved April 28, 2016.
  40. Mexico Recuerda a Selena (Compact disc). Univision Records. 2005.
  41. Henderson, Alex. "Mexico Recuerda a Selena > Album Reviews". AllMusic. Rovi Corporation. Retrieved April 28, 2016.
  42. Clark, Michael (April 8, 2005). "Modern, traditional mix in vibrant Selena tribute". Houston Chronicle. Retrieved December 21, 2011.
  43. "Selena Chart History (Hot Latin Songs)". Billboard.
  44. "Selena Chart History (Regional Mexican Songs)". Billboard.
  45. "American single certifications – Selena – Techno Cumbia". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click Type, then select Latin, then click SEARCH. 

Sources
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