SunRice

SunRice is the consumer brand and trading name of Ricegrowers Limited, which is one of Australia's largest branded food exporters.[5] In the 2017 financial year, SunRice recorded revenue of A$1.1 billion and profit of A$34.2 million.[6]

Ricegrowers Limited

Type	Public
Traded as	NSX: RGWB
Industry	Food and Beverage Manufacturing
Founded	1950[1]
Founder	NSW Rice farmers[1]
Headquarters	Leeton, Australia
Key people	Laurie Arthur, Chairman Rob Gordon, CEO[2]
Products	Bulk Rice, Rice Products
Operating income	A$1.1 billion (2017)[3]
Number of employees	2,200 [4]
Website	www.sunrice.com.au

The SunRice Group comprises 11 businesses and over 30 brands, and employs over 2,200 staff in Australia, the Pacific, Papua New Guinea, USA, the Middle East and Asia.[7]

Australian rice production is based in regional southern New South Wales. The company's main office is located in Leeton (with a corporate office also in Sydney), and it has rice mills in Leeton, Deniliquin, and Coleambally. SunRice also operates stockfeed plants in Leeton, Tongala and Cobden.[8]

In 2014, SunRice expanded to North Queensland with the purchase of the rice mill in Brandon, having recognised the region as an opportunity to grow specialty rice varieties to complement its existing supply of rice from the Riverina region in New South Wales.

History

SunRice began with the establishment of a single rice mill in the Riverina, New South Wales in 1950.[9] Today, SunRice has operations across Australia, Papua New Guinea, the Pacific, the USA, Asia and the Middle East.[7]

Products

SunRice manufactures more than 700 products - from table rice and rice flour, snacks and rice meals, to companion animal and livestock products

Around 80% of the Australian crop is exported as branded product in an average year to key markets including Asia, the Pacific and the Middle East.[8]

During the 2017 financial year, the Company experienced significant market share growth in the domestic Australian snack foods sector due to increasing sales of microwave rice meals.[4]

To complement its Australian operations to ensure reliability of supply in low crop years, while enabling Riverina growers to focus on premium varieties that provide higher farm-gate returns, SunRice is establishing sustainable and secure global sourcing and supply chains. In 2016/17, SunRice sourced 320,000 paddy tonnes from Vietnam and has opened a representative office in the country.[4]

Business units and brands

CopRice

CopRice has been supplying animal feed for over 30 years through its plants in Leeton, Tongala and Cobden. The CopRice business was originally established in response to the availability of rice by-products, such as rice pollard: a feed which is high in energy and protein. Rice now represents only one of the many ingredients used by CopRice. CopRice also operates a pet food business.

Riviana Foods

Riviana Foods is a gourmet food distribution, sales and marketing company owned by SunRice. It has the largest share of olives and pickled vegetables in the retail channel in Australia. In its grocery business, important brands include Always Fresh, Felhbergs, Admiral, Captain, Riviana and Mahatma. Riviana Foods also has a strong presence in the food service sector and an extensive portfolio of brands including Riviana, Menu Master, Garden Supreme and Ocean Supreme.

Trukai Industries

Trukai is a rice product packaging, distribution, sales and marketing company that is two-thirds owned by SunRice, with the remaining interest held by the people of Papua New Guinea (PNG) through the Pacific Balanced Fund.

Registered in 1970 by SunRice, Trukai has a number of well-established brands including Trukai and Roots Rice. Trukai's head office and processing base is located in Lae, with a marketing office in Port Moresby and distribution facilities located throughout Papua New Guinea. Trukai employs over 1,000 people throughout the country.

SolRice

Solrice, located in the Solomon Islands, is a distribution, sales and marketing company wholly owned by SunRice.

SunFoods

SunFoods is a rice milling, distribution and marketing company that was established in 2008 and now owned by SunRice. SunFoods is the owner of the Hinode brand, which was created by the California-based Rice Growers Association in the 1930s. The Hinode brand is very strong in medium-grain rice markets throughout the US, and is stocked in retail outlets including Walmart, WinCo Foods Stores and Kruger. SunFoods’ head office and milling base is located in Woodlands, California.

AGS

SunRice's wholly owned subsidiary AGS owns and operates Riverina-based grain storage infrastructure with capacity exceeding 1 million tonnes.

RRAPL

Rice Research Australia Pty Ltd (RRAPL), a wholly owned subsidiary of SunRice, undertakes rice varietal and agronomic research and development in partnership with the NSW Department of Primary Industries and the Rural Industries Research and Development Corporation (RIRDC). RRAPL operates a leased farm in the Riverina for its activities.[10]

Corporate activity

In July 2014, SunRice announced the acquisition of the rice milling assets of the Blue Ribbon Rice Group.[11] The assets, located in North Queensland's Burdekin region, include property, plant and equipment.

SunRice is committed to building a sustainable Queensland rice industry, investing significantly to improve the quality of locally grown rice and manufacturing productivity at the Brandon Mill. Key developments have seen a weighbridge installed to enable growers to directly deliver paddy to the mill. A new software system is also being investigated to improve the management of incoming and outgoing rice stocks. SunRice has also expanded the rice storage capacity at the Brandon Mill, with the purchase of 40 hectares of land adjacent to the Mill, where new storage facilities have been built to supplement the Mill's recently commissioned grain drying equipment. The new facility includes 18 new paddy drying silos with 4,000 tonne capacity to complement the Mill's existing 1,500 tonnes of storage.[12]

SunRice and RRAPL, in conjunction with the Federal Government, Rural Industries Research and Development Corporation (RIRDC) and other private and state-based organisations and universities, are progressing preparations for rolling out the program of activity for the Government's $4 million Rural R&D for Profit grant announced last year to support the North Queensland rice industry.[13]

References

1. "About SunRice". SunRice Australia. Retrieved 16 January 2018.
2. "SunRice Update March 2012 - NSX" (PDF). SunRice Australia update to NSX. Retrieved 14 January 2013.
3. "SunRice Financial Performance".
4. 2017 Annual Report (PDF). SunRice. 2017.
5. "SunRice elevates Asian palate with premium rice". South China Morning Post. Retrieved 16 January 2018.
6. Marshall, Andrew (24 June 2017). "Sunrice's $34m profit makes most of tough year". Farm Online. Retrieved 16 January 2018.
7. "Corporate - SunRice". www.sunrice.com.au. Retrieved 16 January 2018.
8. Coates, Jessica (23 October 2017). "Local rice industry on the national stage". The Irrigator. Retrieved 16 January 2018.
9. "About SunRice - SunRice". www.sunrice.com.au. Retrieved 16 January 2018.
10. "Corporate > Our Businesses - SunRice". www.sunrice.com.au. Retrieved 14 July 2016.
11. "SunRice invested in NQ future". Queensland Country Life. 7 September 2015. Retrieved 14 July 2016.
12. Sherrington, Matt (3 December 2015). "N.Q rice boom continues". Retrieved 14 July 2016.
13. "Funding to boost the rice crop". www.pressreader.com. Northern New South Wales Rural Weekly. 1 July 2016. Retrieved 16 January 2018.