Sugar (2018 TV series)

Sugar is an American reality web television series that premiered on August 15, 2018, on YouTube Premium. It is based on the 2005 comedy film Wedding Crashers and the music video for American band Maroon 5's 2015 single "Sugar". The series feature a different popular music artist or group surprising fans who have given back to their community, which include pop-up performances and appearances. The show was created by Adam Levine and is executive produced by Levine and David Dobkin.

Sugar
Title screen from the first episode
GenreReality
Created byAdam Levine
Based on"Sugar"
by Maroon 5 and
Country of originUnited States
Original language(s)English
No. of seasons1
No. of episodes8 (list of episodes)
Production
Executive producer(s)
  • Jay Renfroe
  • David Garfinkle
  • David Dobkin
  • Megan Wolpert Dobkin
  • Adam Levine
  • Josh Gummersall
  • Jordan Feldstein
  • Todd Yasui
Producer(s)
  • Chris Maguire
  • Adam Harrison
CinematographyEdgar Martin
Running time9–18 minutes
Production company(s)
Release
Original networkYouTube Premium
Original releaseAugust 15, 2018 (2018-08-15)

Premise

Sugar follows "a new artist in each episode as they surprise fans who have given back to their communities in empowering ways. During a pivotal personal moment in their life, each fan is given a surprise of a lifetime as their heroes gatecrash their special events and give exclusive pop-up performances that pay-it-back in extraordinary style."[1]

Production

Development

In October 2015, the series was first announced by NBC, the series it was inspired by the Maroon 5 music video "Sugar".[2] On July 13, 2018, it was announced that YouTube has pickup the series and had given the production a series order for a first season consisting of eight episodes and that the show would premiere on August 15, 2018. Executive producers are set to include Adam Levine, David Dobkin, Jay Renfroe, David Garfinkle, Megan Wolpert Dobkin, Josh Gummersall, and Todd Yasui. With Dobkin directed the first two episodes and Alex Van Wagner directed the series' remaining episodes. Production companies involved with the series are expected to include 222 Productions and Renegade 83.[1][3][4][5]

Casting

Alongside the series order announcement, it was confirmed that the series' celebrity guests would include Maroon 5, Blake Shelton, Snoop Dogg, Charlie Puth, Kelly Clarkson, A$AP Ferg, Fifth Harmony, and Bad Bunny.[1][3][4][5]

Episodes
No.TitleFeatured guest(s)Directed byOriginal release date
1"Maroon 5 surprise a teen for the party of the year."Maroon 5David DobkinAugust 15, 2018 (2018-08-15)
2"A$AP Ferg drops in on a deserving NYC public school teacher."A$AP FergDavid DobkinAugust 15, 2018 (2018-08-15)
3"Fifth Harmony surprises a remarkable fan and her wheelchair dance group."Fifth HarmonyAlex van WagnerAugust 15, 2018 (2018-08-15)
4"Bad Bunny pays it back to a deaf fan who loves to dance"Bad BunnyAlex van WagnerAugust 15, 2018 (2018-08-15)
5"Charlie Puth gives a pop up performance for fan on her 17th birthday"Charlie PuthAlex van WagnerAugust 15, 2018 (2018-08-15)
6"Snoop Dogg surprises a young father who is working to turn his life around."Snoop DoggAlex van WagnerAugust 15, 2018 (2018-08-15)
7"Kelly Clarkson crashes a fan’s wedding for the first dance"Kelly ClarksonAlex van WagnerAugust 15, 2018 (2018-08-15)
8"Blake Shelton surprises a fan inspired by his music while in foster care"Blake SheltonAlex van WagnerAugust 15, 2018 (2018-08-15)

Release

On August 3, 2018, the official trailer for the series was released.[6]

References
  1. Petski, Denise (July 13, 2018). "Adam Levine To Executive Produce 'Sugar' Series For YouTube". Deadline Hollywood. Retrieved July 14, 2018.
  2. Andreeva, Nellie (October 14, 2015). "NBC Orders Adam Levine & David Dobkin Reality Pilot Inspired By Maroon 5 Video". Deadline Hollywood. Retrieved June 26, 2020.
  3. Carras, Christi (July 13, 2018). "TV News Roundup: Adam Levine to Executive Produce Series for YouTube". Variety. Retrieved July 14, 2018.
  4. Newman, Melinda (July 13, 2018). "Maroon 5, Blake Shelton, Kelly Clarkson Set to Star in New YouTube Series 'Sugar,' Exec Produced By Adam Levine: Exclusive". Billboard. Retrieved July 14, 2018.
  5. Weiss, Geoff (July 13, 2018). "YouTube Premium Pacts With Adam Levine For Series Inspired By Maroon 5 Music Video - Tubefilter". Tubefilter. Retrieved July 14, 2018.
  6. Milman, Lilly (August 3, 2018). "'Sugar' Trailer: Watch Maroon 5, Snoop Dogg, Charlie Puth and More Surprise the 'Most-Deserving Fans'". Billboard. Retrieved August 3, 2018.
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