Rhett & Link

Rhett & Link are an American comedy duo consisting of Rhett McLaughlin (born October 11, 1977) and Charles Lincoln "Link" Neal III (born June 1, 1978). Self-styled as "Internetainers" (portmanteau of "Internet" and "entertainers"), they are known for creating and hosting the YouTube series Good Mythical Morning.[2] Their other notable projects include comedic songs and sketches, their Independent Film Channel series Rhett & Link: Commercial Kings,[3] their YouTube Premium series Rhett and Link's Buddy System, and their novel The Lost Causes of Bleak Creek.

Rhett & Link
Rhett (left) and Link (right) in 2018
Born
NationalityAmerican
Alma materNorth Carolina State University
OccupationYouTubers, actors, musicians
Home townBuies Creek, North Carolina, U.S.[1]
YouTube information
Websitemythical.com
Channels
Years active2006–present
GenreComedy

Personal lives

Rhett and Link met on September 4, 1984, the date they started first grade in Harnett County at Buies Creek Elementary School in Buies Creek, North Carolina. They subsequently wrote a song and made a documentary about this meeting: Looking For Ms. Locklear. In an interview on The Tonight Show, they stated that they had to stay in during recess because both of them had written swear words on their desks. They were given coloring books to fill out with mythical creatures (such as unicorns), hence their YouTube channel name, Good Mythical Morning.[4]

At age fourteen, they wrote a screenplay entitled Gutless Wonders and began shooting a film based on it. They shot only a couple of scenes, and the film was never finished.[5] This screenplay ultimately was read in multiple episodes of Good Mythical Morning. In high school they shot a 25-minute film-parody on the tragedy of Oedipus Rex. Rhett was Oedipus, and Link was his father's servant.[6] Rhett and Link were both members of a Christian-punk rock band as teenagers known as "The Wax Paper Dogz".[7]

In 1996, they started college[8] and were roommates at North Carolina State University, where Link studied industrial engineering and Rhett studied civil engineering.[5] Rhett graduated magna cum laude in December 2000,[9] and Link graduated summa cum laude in May 2001.[10] They worked in their respective fields for a time, Link at IBM and Rhett at Black & Veatch.[11] They also made videos and performed comedy sketches for a religious organization, Cru.[5] During their time at Cru, they began to develop their signature comedy style as a duo, and it was from there that they made the decision to become full-time entertainers.[7]

Both men now reside in Los Angeles, California, where together they run a production company named Mythical Entertainment, located in Burbank. Responding to a fan question in 2010, Rhett stated that, while they were both Christian, their content is not religious.[12] In 2020, both men described their changes in faith in separate episodes of their podcast Ear Biscuits. Both stated they are no longer Christian with Rhett saying he would call himself "a hopeful agnostic" and Link saying he would call himself "an agnostic who wants to be hopeful."[13][14]

YouTube career

Rhett & Link quit their jobs as engineers soon after graduating from college to shift their focus to their Christian evangelism with Cru. They made comedic videos for meetings and conferences after being inspired by the host at the first weekly Cru meeting they attended as freshman at North Carolina State University.[15] Later, they transitioned to making comedic YouTube videos full-time, without Christian ministry.

In 2009, Rhett & Link were named No. 22 on Business Insider's Top 25 Most Creative People in Advertising List.[16] In September of the same year, they joined the Collective, a media company in Los Angeles.[17]

In 2014, the Rhett & Link YouTube Channel was listed on New Media Rockstars Top 100 Channels, ranked at No. 35.[18]

Channels

The duo run a number of YouTube channels including Good Mythical Morning, which has 6.5 billion views and 16.5 million subscribers as of July 2020.[19] The namesake show, Good Mythical Morning, is a talk show airing on weekdays at 6:00 am EST.[20][21] With over 16.5 million subscribers and over 750 million views as of August 2020, a third channel called Good Mythical MORE airs directly after Good Mythical Morning and is described as the "show after the show".[22] Their fourth channel, entitled "Mythical Kitchen" (formerly This is Mythical, as well as Mythical), featured bonus and behind the scenes videos, but has most recently been used for videos produced by and starring their crew. It has over 1.4 million subscribers and over 70 million views as of June 2019.[23] Their fifth channel is for their weekly podcast called Ear Biscuits. It was originally presented on the GMM channel but was transferred to this channel on January 7, 2019.[24][25] It has over 254,000 subscribers and more than 3 million views.[26]

As of August 2020, the most watched videos on the Rhett & Link channel are "My OCD (Song)" with over 55 million views, followed by "Epic Rap Battle: Nerd vs. Geek" with over 47 million views, and "I'm On Vacation (Song)" with over 31 million views.[27] The most watched videos on the Good Mythical Morning channel are "Amazing Game Show Cheaters," with over 29 million views, "World's Hottest Pepper Challenge – Carolina Reaper" with over 28 million views, and "Eating a Scorpion – Bug War Challenge" with over 27 million views. [28]

The 2,500th video, “What’s the Best Pizza Dip? (Taste Test)” was uploaded to the Good Mythical Morning channel on Friday 7th August 2020

Good Mythical Morning (GMM)
Main article: Good Mythical Morning

On January 3, 2011,[29] the duo launched a morning talk show, "Good Morning Chia Lincoln" in their studio, located in Fuquay-Varina, North Carolina, with an Abraham Lincoln Chia Pet as a centerpiece, where they picked a topic, usually a personal experience or news story, and stated their opinions on it. The series ended on February 28, 2011 as a result of half of the Chia Pet dying.[30]

After the move to Los Angeles[31] and the cancelation of their TV Show, Commercial Kings, the duo launched Good Mythical Morning on January 9, 2012.[32] The series took the same format as their previous show and added a "Wheel of Mythicality", containing suggestions from fans on how they would end the show, usually with a brief improvised scene.

Good Mythical Morning ran its first three seasons ending on April 5, 2013 as the duo took a break from the daily videos to start a new show with a weekly format, The Mythical Show.[33][34] The series won the Best Variety Series at the International Academy of Web Television Awards in January 2013.[35]

The third season of GMM introduced the "Taste Test" series where the hosts guess the food in blindfolds, challenge themselves to eat something or compare a particular type of food across different brands. Some of the most popular videos in GMM from this series are the "Bug War Challenge", the "Ghost Pepper Challenge", the "Carolina Reaper Challenge" and the "Sriracha Challenge". The Season 5 of GMM brought in "Will It" series, where the hosts try and invent different varieties of a famous type of food with unusual and often increasing levels of disgusting ingredients. The first episode was aired on May 5, 2014 on Cinco De Mayo titled "Will it Taco" where they tried pine needles, baby shampoo and pork blood tacos. The series was also featured in The Tonight Show Starring Jimmy Fallon with episodes of "Will it Tea,"[36] "Will It S'more,",[37] "Will it Hummus,",[38] and "Will It Hot Dog."[39]

After the end of The Mythical Show on July 11, 2013, the duo continued with the Good Mythical Morning series, now with an addition to the main GMM episode-Good Mythical More ("the show after the show") uploaded simultaneously to a separate channel in addition to their GMM channel. The 'Good Mythical More' episodes held on to their 'improvised on the spot' nature from earlier season of GMM while the main episodes became more and more structured. Season 6 of Good Mythical Morning premiered on July 14, 2014 with a new introduction sequence with animation by Digital Twigs and music by Pomplamoose.[40] Several notable personalities, including PewDiePie, Mayim Bialik, Shay Mitchell, Bill Hader, Amy Schumer[41] and Daniel Radcliffe[42][43] have been guests on the show.

The 1000th episode of Good Mythical Morning was uploaded on the morning of October 13, 2016 (4 years, 9 months, and 4 days after the first episode aired on January 9, 2012). The video was titled "1000th Episode Celebration Special" and has received 3.1 million views as of April 2020. On October 19, the first episode of YouTube Red original show Rhett and Link's Buddy System aired on the Good Mythical Morning channel.

The Mythical Show

On April 25, 2013, Rhett & Link released the first episode of The Mythical Show on their second channel – a weekly 30-minute variety show on YouTube Thursdays at 5 pm (EST).[33] Each episode contained a multitude of shorter videos starring Rhett & Link with other actors and YouTube personalities as guests, including Tony Hale, Jill Wagner, Kat Von D, Smosh, Grace Helbig, Shay Carl, the Fine Brothers, Tessa Violet, Hannah Hart, Paul Scheer, Key & Peele, Miranda Sings, KassemG. The duo also published individual segments of The Mythical Show as standalone videos on their main channel. The first season of The Mythical Show ended July 11, 2013 after 12 episodes.

They won the 2014 People's Choice Webby Award for individual comedy short or episode for their "Breaking Bad: The Middle School Musical" video that was a part of The Mythical Show's "Middle School Musicals" segments.[44]

This Is Mythical

On March 20, 2017, their company, Mythical Entertainment, announced their new channel, This Is Mythical. The channel is a revamp of their EXTRAs channel, and it is run by the Mythical Crew. It contains several series such as: "This Is Mythical" videos, which are general vlogs; "Mythicalicious," a food series with varying themes; the return of "Ear Biscuits," Rhett & Link's podcast; "Ten Feet Tall", a series run by Mythical Entertainment crew members Mike Criscimagna and Alex Punch; and "GMM Recuts," a revamp of shorts formerly part of a playlist called "Gum Swallower's Digest," that contain cuts and edits of scenes from Good Mythical Morning, and are created by John Warder. In March 2018, the channel was rebranded with its new name simply being “Mythical”. The channel is currently inactive as a result of Ear Biscuits being moved to the Good Mythical Morning channel (and then moving to its own channel on January 7, 2019) and has changed its name to Mythical on YouTube, Twitter, and Instagram.

Mythical Kitchen

On December 20, 2019, their company, Mythical Entertainment, announced their new channel, Mythical Kitchen. The channel is a hub for all food featured videos, and it is run by the Mythical Chefs, Josh Scherer, Nicole Hendizadeh, and Trevor Evarts. It contains several series such as: "Fancy Fast Food", which takes famous fast food items to the next level and "Snack Smash," a food series that combines two snacks to create one creative concoction.

Acquisition of Smosh
Main article: Smosh

On February 22, 2019, it was revealed that Mythical Entertainment had acquired the Smosh brand (Smosh, Smosh Games, Smosh Pit, and others) after the channel's former parent company, Defy Media, had gone into liquidation.[45] Ian Hecox, the co-founder of Smosh, explained that under the Mythical Entertainment banner, the channel would have full creative freedom and launch its own podcast, known as the SmoshCast.[46]

Notable videos and guest appearances
Rhett has portrayed and rapped as American aviator Wilbur Wright (left), Italian sculptor Donatello (center) and American explorer William Clark (right) for Epic Rap Battles of History.

Their first viral video was "Wolfpack or Tarheels?" uploaded on Rhett's personal YouTube channel in 2006 (no longer active) of his 3-year-old son Locke McLaughlin crying over the loss of the NC State Wolfpack and their rivalry with the North Carolina Tar Heels. YouTube wanted to feature this video on the home page but the duo asked to have one of their songs featured instead as they wanted to be known by their comedic work and not a viral video.[47] After the video was removed for unknown reasons,[48] the duo uploaded it to their channel, Rhett & Link, where it currently has more than 600 thousand views.

After being featured on YouTube's homepage and the subsequent release of "The Facebook Song" (their most viewed video for several years), Rhett & Link established a presence on the web.

In September 2012 Rhett & Link uploaded a video of them singing "All Night Long" by Lionel Richie, recording over 11 hours of footage starting at 7:25 pm ET on the Santa Monica Pier and ending the all-night recording at 6:30 am on Mt. Wilson.[49][50][51][52]

Link has portrayed and rapped as American aviator Orville Wright (left), Italian polymath Leonardo da Vinci (center) and American explorer Meriwether Lewis (right) for Epic Rap Battles of History.

YouTube Rewind videos have included Rhett & Link since 2012. Rewind YouTube Style 2012 featured the duo and the Dope Zebra[53] (who was part of LMFAO music video for "Sorry for Party Rocking"), YouTube Rewind: What Does 2013 Say?, YouTube Rewind: Turn Down for 2014 and YouTube Rewind: Now Watch Me Rewind had them dancing in ridiculous manners.[54][55] However, they weren't included in Rewind 2018.

Rhett & Link have been guests in three "Epic Rap Battles of History". On February 16, 2012, the duo was featured in a Season 2 episode of the series, playing the Wright brothers, battling the Mario Brothers.[56] On July 14, 2014, Rhett & Link, along with Smosh, appeared in the season 3 finale of the series, in which they played two of the four Renaissance artists battling against the Teenage Mutant Ninja Turtles.[57] Link played the role of Leonardo da Vinci and Rhett the role of Donatello. Their latest appearance was on May 25, 2015, opening Season 4.5 with the battle of Lewis and Clark vs. Bill and Ted.[58][59] Link played the role of Meriwether Lewis and Rhett the role of William Clark.

Rhett & Link have also appeared in several videos by the Fine Brothers for the YouTubers React series, as well as being the subject of one episode of the Kids React series.[60]

Rhett & Link's first sponsored video, "Cornhole Song", was made for AJJ Cornhole in 2007, and since then the duo have integrated other small brands like Smule, with "I am a Thoughtful Guy" and iRESQ.[61][62] Many larger companies have since sponsored the duo's videos including Alka-Seltzer, McDonald's, Wendy's and Cadillac among others.[61]

In January 2008, they worked as web correspondents on the Sundance Film Festival for IGotShotgun.com in partnership with Cadillac. Summer of the same year they spent releasing videos for the Alka-Seltzer Great American Road Trip. The series won the Gold award in the Consumer Goods category at Advertising Age's 2008 W3 Awards, as well as best online campaign at Adweek's 2008 Buzz Awards. The series also picked up two Golds (Best Campaign, Best Single) and a Craft award (Music) at the 2009 Bessies[63] and received two golds in the interactive category for Viral Marketing and Business to Consumer website at the 2009 Advertising & Design Club of Canada Awards.[64]

Also in 2008, Rhett & Link released web series "Seaborne and Roach", sponsored by SpyAssociates.com, and "Surrogate Sharers" series advertising Starburst candy.[65]

In 2009, the duo started to create free low-budget commercials for small local businesses throughout the U.S. in the web series "I Love Local Commercials", sponsored by Microbilt.[66] At first they made 4 commercials for local businesses in their home state North Carolina – TDM Autosales, Bobby Denning Furniture, and Redhouse Furniture. These videos quickly went viral on YouTube, especially the Redhouse video, with its controversial jingle "Where Black People and White People Buy Furniture".[67] The success of these commercials spurred Rhett & Link to continue creating commercials and for that they offered people across U.S. to nominate their favorite local businesses to take part in the web series. The popularity of the duo's commercials garnered the attention of major advertising publications such as Advertising Age and AdWeek, and their commercials were featured on CNN, NPR, The New York Times, Forbes, and TMZ.[67][68][69][70][71][72] A commercial for Cullman Liquidation Center won Best Local Commercial at the 2010 Ad Age Viral Video Awards.[73][74] In 2010, Rhett & Link produced a commercial for Donut Prince, George Lopez' favorite doughnut place.[75] Later they appeared in his show Lopez Tonight, where he called them "undisputed masters of bad local commercials".[76]

The success of the web series led to Rhett & Link's television show, Rhett & Link: Commercial Kings on IFC. Every episode, Link's Epic Fail is featured, where Link trips over a cement pyramid and scrapes up his hip and arm.[77][78]

In 2009, Rhett & Link produced "Fast Food Folk Song" as a web commercial for Taco Bell, and in 2010 it won the Contest of Awesome for the Best Comic Music Video of 2009. The contest awarded them a trip to Los Angeles and a cameo in a Weezer music video.[79]

In 2010, Rhett & Link created a stop motion video "T-shirt War" as a commercial for T-shirt printing company Rush T-shirts, in which they used 222 T-shirts with unique designs.[80] The video already had 2 million views after only two weeks of being online, and quickly reached 4 million. "T-shirt War" also won in Best Online Promotion at the Apparel Industry category at the 2010 Spirit Awards. After the success of this commercial Rhett & Link received a call from McDonald's and Coca-Cola asking them to make a TV commercial with a T-shirt War theme. The commercial was also uploaded on YouTube, and this video, entitled "T-shirt War 2", reached 1 million views in two weeks.[81][82]

Also in 2010, Rhett & Link released an online music video sponsored by SleepBetter.org – "2 Guys 600 pillows". Time listed the video as one of the Top-10 Talented Web Videos of 2010, and the video also won Best Editing category and Peoples' Voice Award at the 2011 Webby Awards.[83][84] Rhett & Link continued working with SleepBetter.org, and in November 2012 they made another music video, "Sleep Tight".[85]

In 2011, Rhett & Link made a commercial for Ojai Valley Taxidermy, owned by Chuck Testa, as part of their TV show, Rhett & Link: Commercial Kings. After the episode featuring the commercial aired, Chuck Testa uploaded the commercial to his company's YouTube channel. The ad went viral, topping 13 million views (as of January 2013) and spawning the "Nope! Chuck Testa" Internet meme. The Chuck Testa ad was included in Time's Top 10 Memes of 2011.[86] Also in 2011, Rhett & Link released a music video entitled "PHOTOSHOP Song" which was sponsored by Canvas on Demand.[87]

In September 2012, the duo released the video "Epic Rap Battle of Manliness" sponsored by Build.com.[88][89]

In October 2013, Rhett & Link released a music video entitled "Epic Rap Battle: Nerd vs. Geek" which was sponsored by TigerDirect. They have made other Rap Battles, featured on their second channel, along with all their other music videos.[90]

In December 2013, the duo released a music video in partnership with Buick's "In the Moment" campaign entitled "Get Off the Phone".[91]

In May 2014, a new segment sponsored by Gillette was included on Good Mythical Morning for the week subscription campaign, as well as with the release of the "Kissing Your Face" video on the main channel.[92]

In May 2015, the duo released a new music video, "Just Being Honest", sponsored by Wendy's new beverage "Honest Tea".[93] As well as Sip Me Up, a streaming marketing campaign on June 18 where the duo created personalized content for the fans in real time.[94][95]

On May 6, 2015, Rhett & Link teamed up with Hot Pockets and released the "Will It Hot Pocket?" episode in their popular "Will It" series on Good Mythical Morning where the Hot Pocket crust was replaced with odd items based on fan-suggestions.[96]

On June 5, 2015, a new segment on Good Mythical Morning was announced called "The Back Up Plan" sponsored by GEICO, where the duo explore different career opportunities. As of August 2016, there are 10 released episodes. Episodes have featured the duo trying the jobs of beekeeping, real estate sales, commercial cereal production, glassblowing, commercial flavor manufacturing, becoming potential "Marstronauts" at the Jet Propulsion Laboratories, aquatic animal keeping, ice sculpting, livestock auctioneering, and baking pies. The final segment served as both an episode of "The Back Up Plan" and an installment in their "Will It?" series. The segment subsequently ended within the season.[97]

Several episodes of Good Mythical Morning in 2016 were sponsored by Amazon Echo.[98]

A few episodes of GMM were sponsored by Google's Pixel 3 in late 2018.

Podcasts

RhettandLinkast

In 2007, Rhett & Link created the RhettandLinkast for iTunes. Originally filmed in a backroom at Cru, the two soon relocated to a spare property belonging to Rhett's father-in-law in Lillington, North Carolina.[15]

Ear Biscuits
Main article: Ear Biscuits
Ear Biscuits with Rhett and Link

On September 27, 2013, Rhett & Link launched an audio podcast on iTunes, Spotify and SoundCloud called "Ear Biscuits," which airs every Sunday. The podcast debuted in the US on the iTunes charts at No. 22.[99] and it is described as intimate discussions with each other such as how they became blood brothers, their close encounters with death, and more. They also interview other notable Internet personalities such as Grace Helbig,[100] Julian Smith,[101] Phillip DeFranco,[102] PewDiePie[103] and Rainn Wilson.[104] They've had live recordings on VidCon[105] as well as Rhett-and-Link-only episodes each month.[106]

As of July 2015, the podcast is number No. 14 on the iTunes US Comedy Charts.[107] The podcast has won them a Shorty Award for Best Podcast in April 2016.[108]

On March 27, 2017, the podcast returned from a hiatus with a new video format on their latest channel, This Is Mythical, and had moved to the Good Mythical Morning channel. The podcast continued to be released on iTunes and SoundCloud, as well as Spotify.

On January 7, 2019, the podcast was moved from the Good Mythical Morning channel to its own separate channel.[109]

On February 4, 2019, the Ear Biscuits SoundCloud account stopped posting the podcast, and continues to remain inactive.[110]

Music
Rhett (left) and Link (right) posing for their "Up to This Point" album cover.

Rhett plays guitar and Link plays the recorder and harmonica; they both sing. Rhett & Link perform live musical comedy and have completed two albums. In 2001, Rhett & Link independently released Just Mail Us the Grammy, featuring the popular song "The Unibrow Song".[111] In 2005, Rhett & Link independently released I’m Sorry, What Was That? (Live in the Living Room), a live album featuring "The Wal-Mart Song". The album is available at the iTunes Store. In April 2007, Rhett & Link placed 3rd in the TurboTax TaxRap Contest, a contest judged by Vanilla Ice.[112] In 2008, Rhett & Link independently released Websongs Vol 1, an online album featuring "Facebook Song", "Cornhole Song" and "Velcro Song".[111] On February 1, 2009 Rhett & Link independently released Secret Songs, a collection of songs that were previously only available to winners of their monthly "Community Building Exercises", a part of their "Quest for the Seven Keys" contest.[113]

On December 4, 2009, Rhett & Link teamed up with DFTBA Records and created a new album called Up To This Point.[114]

In May 2015, Rhett & Link released a new album with the songs from their series, "Song Biscuits", which involved them writing a song with a guest (or just themselves) within an hour and performing it. This album is entitled Song Biscuits: Volume 1 and is available on iTunes.

To correspond with their YouTube Red show, Rhett and Link's Buddy System, the duo released the album Buddy System (Music From Season 1) which includes seven songs, one from each episode. It was released a week before the premiere date in October 2016 and is available on Google Play Music and iTunes.

Rhett & Link have also released all of their albums and singles onto Google Play Music.

Film and television

Rhett & Link starred in the IFC original series, Rhett & Link: Commercial Kings. The show chronicled the quest of Rhett & Link as they traveled the country making local commercials for small businesses. Having premiered Friday, June 24, 2011 at 10:00pm ET/PT on IFC, this ten-part docu-comedy is based on their successful web series I Love Local Commercials and features Rhett & Link helping local businesses achieve their goals by creating eye-catching local commercials using local talent. The show was, however, canceled.[77][115]

Rhett & Link are among the first group of Internet personalities who tried to transition from the Internet into network television.[116] In 2007, along with Stevie Ryan and Joy Leslie, Rhett & Link hosted the short-lived series Online Nation, a show that featured the best viral videos from the Internet, part of the 2007 fall lineup on the CW Network.[117] The premiere episode was seen by 1 million people,[118] but the show was cancelled after only four episodes.[119] As the hosts, Rhett & Link responded with an Internet video.[119]

They appeared as guests on Lopez Tonight[120] where they were interviewed, made a commercial for George's favorite doughnut place, and were back-up dancers for the remainder of the show after their interview. They have also appeared on Last Call with Carson Daly[121] and Conan.[122] As of August 2018, the duo have also appeared five times on The Tonight Show Starring Jimmy Fallon.[123]

Rhett & Link served as musical correspondents for Brink, hosted by Josh Zepps, on the Science Channel. They wrote and produced three music videos including "My Robot Girlfriend",[124] "Space Junk",[125] and "The S.E.T.I. Song".[126]

Rhett & Link also produced segments for Phil Vischer's "What's in the Bible". In that, they were a singing duo named "The Fabulous Bentley Brothers" performing teaching songs about different books, or topics, in the Bible.

In 2006, Rhett & Link began work on a documentary about their search for their first grade teacher, Ms. Locklear, entitled Looking for Ms. Locklear. The film released in 2008 and won the Southern Lens Award from South Carolina Public TV, which led to the film screening on PBS in South Carolina.[127] The film also won audience choice awards at the ACE Film Festival and the Secret City Film Festival, and won 2nd place documentary at the Secret City Film Festival. The documentary was an official selection at the Real to Reel Film Festival, the Landlocked Film Festival, the Hot Springs Documentary Film Festival, BendFilm Festival, Asheville Film Festival, and the Cucalorus Film Festival.[128][129] On September 9, 2009 the duo released the movie on DVD, distributing it over the Internet.[130]

Rhett & Link appeared on the WWE Network original series Legends House, judging the WWE Legends' custom commercials.

Rhett & Link appeared in the edutainment web series Wonder Quest, and guest starred in 2 episodes as Thomas Edison (Rhett) and William Hammer (Link). Most recently, Rhett & Link created, wrote, produced, and starred in their show, Rhett and Link's Buddy System, which was released on YouTube Red (now known as YouTube Premium). This show proved to be a success when they were featured in Variety as the most talked about digital show, beating out Netflix's Orange Is the New Black and Amazon's The Man in the High Castle.

Books

Book of Mythicality

Rhett & Link unveiled their book, to be published by Crown Archetype, Rhett & Link's Book of Mythicality: A Field Guide to Curiosity, Creativity and Tomfoolery[131] on February 13, 2017.[132] It was also made available for pre-order from several major online retailers on the same day. The front cover was shown for the first time during an interview with the duo on The Tonight Show Starring Jimmy Fallon on March 24, 2017.[133] Rhett & Link have described the book as "a hilarious blend of autobiography, trivia and advice" and will include the story behind their friendship and career, as well as tips on how to "add Mythicality" to the reader's life, supported by anecdotes from their own past. The book was officially released on October 10, 2017, and then made it onto The New York Times Best Seller List in the "Advice, How-To and Miscellaneous" section for the week ending October 14, 2017.[134]

The Lost Causes of Bleak Creek

The Lost Causes of Bleak Creek was published on October 29, 2019.[135] It is a thriller novel co-written by Rhett & Link and Lance Rubin, largely based on Rhett and Link's experiences in their home town of Buies Creek, North Carolina. The book reached No. 13 on the New York Times Best Sellers list.[136][137]

Tours

It was announced on May 16, 2017 that Rhett & Link would be going on tour around the United States in order to promote their upcoming book, performing at 16 theatres around the country.[138] Tickets were made available for pre-sale the same day. The demand was so high that second shows were added to five of the theatres, bringing the total number of shows up to 21.[139] Tickets were made available to the general public on May 19.[140] A further two early shows were added to theatres in New York and Los Angeles on August 12, with the duo confirming this would be the last addition to the lineup,[141] the final total number of shows at 23. Every theatre sold every ticket for all of these shows.

In 2018, it was announced that Rhett & Link would be performing three shows in Australia at the end of July. These shows were performed in Melbourne, Sydney and Brisbane on July 27, 29 and 30 respectively.[142]

Additionally, following the announcement of their Australian tour dates, the duo announced three further North American shows: Toronto, Atlantic City and Mashantucket on November 8, 9 and 10 respectively.[142] It was also confirmed that these would be the last shows in 2018; however, there has been no confirmation that they would be the last tour dates ever.

The November 10th show was the final show of the Tour of Mythicality. In February 2019, Rhett and Link held a concert in London as part of Vidcon London. They had a number of other concerts in spring, summer, and fall 2019 under the title Rhett and Link Live. As of November 2019 there have been no touring.

Production company
Logo of Mythical Entertainment

Rhett and Link founded "Rhett & Link, Inc." in 2009.[143] The name was changed to "Mythical Entertainment" in 2017.[144] The company produces the online videos, television shows, podcasts, books, recorded music, and live tours, as well as the related merchandise sold through their store[145] and on Amazon.[146]

Productions
Title Release Status Type Notes
Good Morning Chia Lincoln January 3, 2011 – February 28, 2011 Finished Web series 41 episodes
Commercial Kings June 24, 2011 – August 26, 2011 Finished Television series 10 episodes
Good Mythical Morning January 9, 2012 – present Ongoing Web series 2000+ episodes
The Mythical Show April 25, 2013 – July 11, 2013 Finished Web series 12 episodes
Ear Biscuits September 27, 2013 – present Ongoing Podcast 200+ episodes
Good Mythical More January 8, 2014 – present Ongoing Web series 1100+ episodes
Rhett & Link's Buddy System 2016 – 2017 Finished YouTube Red series 2 seasons, 16 episodes
Let's Talk About That August 25, 2018 – December 21, 2019 Finished Web series 54 episodes
Smosh November 19, 2005 – present Ongoing Web series Acquired on February 22, 2019, after Defy Media shutdown

Awards and nominations
Year Title Nominated Award Result
2011 Webby Awards[147] 2 Guys, 600 Pillows (Backwards Music Video) Best Editing Won
2013 Webby Awards[148] Rhett & Link Online Film & Video – Variety Channel Honoree
IAWTV Awards[149] Good Mythical Morning Best Variety Series Won
LA Web Awards[150] Shift It Funniest YouTube Video Won
2014 Streamy Awards[151] Good Mythical Morning Science and Education Nominated
Webby Awards Rhett & Link[152] First Person Honoree
Breaking Bad: The Middle School Musical[153] Comedy Individual Short or Episode – People's Voice Won
Shift It, Shift It[154] Viral Honoree
2015 Webby Awards Epic Rap Battle: Nerd vs. Geek[155] Viral (Branded) – People's Voice Won
Good Mythical Morning Variety (Channel) – People's Voice[156] Won
First Person – People's Voice[157] Won
Streamy Awards[158] Rhett & Link Comedy Nominated
Good Mythical Morning Non-fiction Won
Show of the Year[158] Nominated
2016 Shorty Awards Ear Biscuits Best Podcast Won
Good Mythical Morning Best Web Series Won
Webby Awards Best Web Personality (Channel)-People's Voice Won
Online Film & Video – Variety (Channel) Honoree
BFFs[159] Comedy: Individual Short or Episode Honoree
The Backup Plan – Rhett & Link for Geico[160] Series Honoree
Streamy Awards[161] Good Mythical Morning Comedy Won
Best Writing

Drew Champion, Edward Coleman, Lizzie Bassett, Kevin Kostelnik, Daniela Hamilton, Chase Hilt

Nominated
Show of the Year Nominated
Reality TV Awards Digital Reality Series[162] Nominated
2017 Webby Awards Good Mythical Morning Web Personality (Channels and Networks)[163] Nominated
Best Web Personality/Host[164] Honoree
2017 Make-A-Wish Rhett & Link Chris Greicius Celebrity Award[165][166] Won
2018 Shorty Awards Rhett & Link Creator of the Decade[167][169] Nominated
Rhett & Link's Buddy System Best Web Series[167][170] Nominated
2018 Webby Awards Good Mythical Morning Best Web Personality/Host (Film & Video)[171] Nominated
2018 Streamy Awards Good Mythical Morning Show of the Year[172][173] Nominated
Rhett & Link’s Buddy System Comedy Series[174][175] Nominated
Ear Biscuits Podcast[176][177] Nominated
2019 Shorty Awards Good Mythical Morning Best Web Series[178][179] Nominated
2019 Webby Awards Ear Biscuits Best Host (Podcasts)[180][181] People's Voice Winner
2019 Streamy Awards Food Fears Food[182][183] Nominated
Good Mythical Morning Show of the Year[182][183] Won

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