Sigma Beauty

Sigma Beauty (/ˈsɪɡməˈbjuti/) is an American cosmetics company headquartered in Mendota Heights, Minnesota.[3] It is founded by Brazilian-American couple Simone Xavier and Rene Xavier Filho in 2009.[4][5][6] It primarily focuses on the manufacturing of cruelty-free makeup brushes, and brush care accessories.[7]

Sigma Beauty
Private
IndustryConsumer Goods
Founded2009[1]
FounderSimone Xavier
Rene Xavier Filho
HeadquartersMendota Heights, Minnesota, United States
Number of locations
300 retailers in over 100 countries[2]
Areas served
Worldwide
ProductsBeauty & Wellness
Websitewww.sigmabeauty.com

History

The company was founded in 2009 as an online store.[8] In December 2012, Sigma Beauty opened its first brick-and-mortar store in Minnesota’s Mall of America.[9][10] By early 2015, the company bought a 58,000 square-foot warehouse space close to the Mall of America in Mendota Heights and shifted its headquarters.[11] In 2015, the company entered into a multi-year deal with Pennsylvania-based Radial, Inc. The latter is managing its fulfillment operations from Louisville and Shepherdsville.[12][13]

In 2018, the company revealed its news eCommerce website built on Magento.[14][15][16]

Manufacturing

Currently, the company's manufacturing facility is based out of China.[17]

Collaborations

In 2016, Sigma Beauty entered the Indonesian market by collaborating with Southeast Asia-based online retailer Zalora.[18]

In 2019, the Indian multi-brand beauty retailer Nykaa launched Sigma Beauty's product in the country via its e-commerce store. The launch initially covered the beauty brushes, beauty blenders, and makeup brush cleaning tools.[19]

Influencer Program

The company is known for its collaboration with makeup enthusiasts for its product reviews and word of mouth marketing communication. It uses platforms like YouTube and Instagram to generate popularity for the brand.[20] Over the years, it has collaborated with several famous online personalities and influencers, including the following;

Philanthropy

In support of BLM movement, Sigma Beauty is one of the 26 companies that has extended monetary support "to organizations working to end racial injustice."[22]

Awards and nominations

The company has won multiple awards for its beauty products[23] and has been also nominated for Shorty Awards in 2017.[24]

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gollark: BYTS.NT BTS. THEY RDIFFERENT.
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References
  1. "The story of Sigma Beauty".
  2. "Local Makeup Company Exploding Across The Country".
  3. "These Are 2016's Hottest Summer Makeup Trends, According To Sigma Beauty's Creative Director". Bustle (magazine). Retrieved 2020-07-15.
  4. "The beauty behind Sigma products? Solid engineering". Twin Cities. 2014-11-15. Retrieved 2020-07-15.
  5. "Meet the Maker: Rene and Simone Xavier of Sigma Beauty". What's Next: The Grommet Blog. 2018-01-10. Retrieved 2020-07-15.
  6. "Meet the Latina entrepreneurs making history in beauty". Hola.com. 2020-03-09. Retrieved 2020-07-15.
  7. "Refresh Your Beauty Bag With These 16 Cruelty-Free Makeup Brands". HuffPost India. 2017-09-05. Retrieved 2020-07-15.
  8. Smith, Rochelle. "Must-Have Brushes for Your Makeup Routine – FBI STYLE". Retrieved 2020-07-15.
  9. "Ph.D. In Engineering Leads To MOA Cosmetics Store". 2013-11-18. Retrieved 2020-07-15.
  10. "Role reversal: Online retailers seek physical stores". Star Tribune. Retrieved 2020-07-15.
  11. "The beauty behind Sigma products? Solid engineering". Twin Cities. 2014-11-15. Retrieved 2020-07-15.
  12. "Louisville-area employer raising this year's seasonal hires to 6,500". www.bizjournals.com. Retrieved 2020-07-15.
  13. "Radial Enables Sigma Beauty to Improve Efficiency and Expand Globally". Radial. 2015-09-23. Retrieved 2020-07-15.
  14. "Sigma Beauty unveils new website and look for 2018". www.cosmeticsbusiness.com. Retrieved 2020-07-15.
  15. "The Case Study of Sigma Beauty". Magento. Retrieved 2020-07-15.
  16. "Sigma Beauty: The World's First Magento 2.2 B2B and B2C Site is Now Live". Corra. 2018-02-13. Retrieved 2020-07-15.
  17. "Where are your products made?". Sigma Beauty. Retrieved 2020-07-15.
  18. Post, The Jakarta. "Sigma Beauty eyes market expansion, partners with Zalora". The Jakarta Post. Retrieved 2020-07-15.
  19. IN, FashionNetwork com. "Nykaa brings U.S. brand Sigma Beauty to India". FashionNetwork.com. Retrieved 2020-07-15.
  20. "Makeup Enthusiasts drive Sigma Beauty's Success – Social Media for Business Performance". smbp.uwaterloo.ca. Retrieved 2020-07-15.
  21. "Sigma Beauty teamed up with blogger Jackie Aina with a brush set that you're going to need to add to your kit ASAP". www.yahoo.com. Retrieved 2020-07-15.
  22. Rearick, Lauren. "27 Beauty Brands Opening Their Wallets To Support Black-Owned Organizations". Nylon. Retrieved 2020-07-15.
  23. Bailly, Jenny. "Presenting the Winners of Allure's Best of Beauty Awards for 2019". Allure (magazine). Retrieved 2020-07-15.
  24. "Sigma Beauty Reaches 3 Million Follower Milestone - The Shorty Awards". shortyawards.com. Retrieved 2020-07-15.
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