Pon Pon Pon

"Pon Pon Pon" (stylized as PON PON PON) is a song and debut single by Japanese singer Kyary Pamyu Pamyu. It was released as the lead single for her EP, Moshi Moshi Harajuku, and later included on her debut album, "Pamyu Pamyu Revolution". The song was written and produced by Yasutaka Nakata of Capsule. The music video, a psychedelic tribute to kawaisa and Decora culture, was released to YouTube on July 16, 2011 and became a viral hit.[1][2] On 27 July 2012 was released (and re-released on 3 January 2013) a limited edition of a 7' LP with A side: PONPONPON -extended mix- and Side B: Cherry Bon Bon -extended mix-, exclusive for DJs.

Not to be confused with Pon Pon.
"Pon Pon Pon"
Single by Kyary Pamyu Pamyu
from the album Moshi Moshi Harajuku and Pamyu Pamyu Revolution
ReleasedJuly 20, 2011 (2011-07-20)
RecordedMay–July 2011
Genre
Length4:02
LabelWarner Music Japan
Songwriter(s)Yasutaka Nakata
Producer(s)Yasutaka Nakata
Kyary Pamyu Pamyu singles chronology
"Pon Pon Pon"
(2011)		 "Jelly"
(2011)

The song was launched on iTunes internationally in 23 countries, and set records for a Japanese song, reaching #1 in Finland and #4 in Belgium.[3] As of 2012, the song sold over 1 million digital downloads.[4] As of 2016, the music video has over 100 million views on YouTube. Internationally, the song has been featured in G-Eazy's single "Lost in Translation",[5] FACE's "Night Fever", and was featured in The Simpsons episode "Married to the Blob".[6] Pon Pon Pon is featured on 2012 Japan game, Just Dance Wii 2.

Music video

Development

The music video for "PonPonPon" was shot by Jun Tamukai.[7] The theme of the music video is "kawaii", which means cute in Japanese.[7] Tamukai regarded Kyary as a person bending the definition of "kawaii" by mixing it with weirdness.[7] The art director Sebastian Masuda, of fashion brand 6%DOKIDOKI, adopted the randomness of "a room of a girl who isn't good at tidying up", adding "a taste of the 60-70s".[8] The fashion stylist and designer for the video was Kumiko Iijima[9].

Kawaisa and Decora culture are prevalent in the "PonPonPon" video.

Synopsis

The video is a mix of 2D and 3D animation. It depicts two worlds, the first of which was created by Masuda Sebastian and looks like a room of a girl; the other is her own mental world, where her face is pink-colored.[7] The video starts with a microphone stand coming out of Kyary's ear. The microphone stand is used to imitate the image of Freddie Mercury.[7]

In the chorus, Kyary performs a dance choreographed by air:man with the lyrics inserted as kinetic typography. When Kyary claps during the bridge, slices of bread appear because "pan" is the Japanese onomatopoeia for the sound of a clap, as well as the word for bread.

A combo television unit into which a cassette is inserted is a reference to the fact that analog broadcasting stopped in Japan and was switched to digital broadcasting on July 20, the same day the song was released on iTunes Store.[7] Kyary parodies the "Hige dance" from the 70s comedy show 8 Ji Dayo! Zenin Shugo wearing a mustache[7] and does the "kamehameha" move from the Japanese manga series Dragon Ball.[10]

Personnel

Credits adapted from liner notes.[11]

Cover artwork

  • Steve Nakamura – art director, designer
  • Shinji Konishi – hair, make-up
  • Eri Soyama – stylist

Charts
Chart (2011–13) Peak
position
Japan Hot 100 (Billboard)[12] 9
Japan Billboard Top Airplay 6
Japan Billboard Adult Contemporary Airplay 68
US World Digital Songs (Billboard)[13] 15

Certifications
Region CertificationCertified units/sales
Japan (RIAJ)[14] Platinum 250,000*

*sales figures based on certification alone

gollark: You'd need rails or something all the way across the Atlantic.
gollark: Oh, and possible new transport thing for the ultrarich: suborbital rocket to a different continent.
gollark: That sounds very cool if quite possibly impractical.
gollark: There aren't that many alternatives.
gollark: Personally, my suggested climate-change-handling policies:- massively scale up nuclear fission power, it's just great in most ways- invest in better rail infrastructure - maglevs are extremely cool™ and fast™ and could maybe partly replace planes?- electric cars could be rented from a local "pool" for intra-city transport, which would save a lot of cost on batteries- increase grid interconnectivity so renewables might be less spotty- impose taxes on particularly badly polluting things- do research into geoengineering things which can keep the temperature from going up as much- increase standards for reparability; we lose so many resources to randomly throwing stuff away because they're designed with planned obsolecence- a very specific thing related to that bit above there - PoE/other low-voltage power grids in homes, since centralizing all the AC→DC conversion circuitry could improve efficiency, lower costs of end-user devices, and make LED lightbulbs less likely to fail (currently some of them include dirt-cheap PSUs which have all *kinds* of problems)

References
  1. Dooling, Annemarie (2011-07-27). "'PonPonPon' Gives Us A Kawaisa Seizure". Huffington Post.
  2. Favorite Summer Artists & Cats Grilling Out (!!!): It's Episode 2 Of MTV's Pop Music Web Show, 'Bigger Than The Buzz'!. Buzzworthy.mtv.com (2011-08-04). Retrieved on 2011-12-08.
  3. "「PONPONPON」が、なんとｉTunesヨーロッパでチャートイン！" (in Japanese). Warner Music Japan. 2011-07-22. Archived from the original on 2014-07-15. Retrieved 2014-09-05.
  4. "きゃりーぱみゅぱみゅ 原宿カワイイ大使に任命！！". MUSIC LOUNGE ニュース (in Japanese). 東京都: 有線放送キャンシステム. 2012-08-31. Retrieved 2014-09-05.
  5. "G-Eazy - Lost In Translation".
  6. "Kyary Pamyu Pamyu on The Simpsons!". SBS Pop Asia. 2014-05-15. Retrieved 2014-05-16.
  7. "Interview with the director Jun Tamukai".
  8. "Interview with Kyary and the art director Sebastian Masuda".
  9. "WEEKLY MAGAZINE スタイリスト 飯嶋久美子". SONY My VAIO (in Japanese). SONY. 2013-05-30. Retrieved 2018-06-09.
  10. "Timeout Tokyo Long Interview". Archived from the original on 2012-09-13.
  11. Pon Pon Pon (digital download). Kyary Pamyu Pamyu. Warner Music Japan. 2011.CS1 maint: others (link)
  12. Japan Hot 100 : June 09, 2012. Billboard biz. Retrieved November 17, 2013.
  13. World Digital Songs : Jan 12, 2013. Billboard biz. Retrieved November 17, 2013.
  14. "Japanese single digital certifications – Kyari Pomyu Pomyu – Pon Pon Pon" (in Japanese). Recording Industry Association of Japan. Select 2014年1月 on the drop-down menu
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