Pirma

Pirma is a Mexican sports equipment manufacturing company. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women's urban clothing and apparel (including jackets, t-shirts, shorts), sports uniforms, athletic shoes, goalkeeper gloves and footballs.

Pirma
Private
IndustrySports equipment
Founded1990 (1990)
Headquarters
Guanajuato
,
Mexico
Area served
Americas
ProductsAthletic shoes, sportswear, apparel, goalkeeper gloves, footballs
Number of employees
3,000 [1]
Websitepirma.com.mx

Company's products include a variety of sports such as football, basketball, boxing, running, and tennis. It also sells accessories such as bags, caps and goalkeeper gloves.

Pirma has about 200 stores in Mexico, supplied by its two plants in León and San Francisco del Rincón both in Guanajuato state, with near 3,000 employees working at them. Apart from Mexico, the firm operates in Brazil, Canada, Costa Rica, El Salvador, Panama, and the United States, exporting the 10% of its products to those countries.[1]

History

The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produce shoe soles in San Francisco del Rincón (Guanajuato) through its own company, "Caribbean". Three years later it entered into production of athletic footwear. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed.[2]

By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector.[3]

In 2018, Pirma signed a deal with Mexican multimedia company Grupo Televisa to provide clothing for all its staff during the 2018 FIFA World Cup held in Russia. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition.[1]

Sponsorships

Boxing

Boxers
  • Jorge Arce
  • Juan Manuel Marquéz
  • Julio Cesar Chavez Jr

Football

Club teams

Players
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References
  1. PIRMA, LA EMPRESA MEXICANA QUE GOLEA EN EL MUNDIAL DE RUSIA 2018 by Mara Echeverría on Laiyka.com, 4 Jul 2018
  2. Historia de la empresa on Pirma13 website
  3. PORTAFOLIO DE MARCAS: ¿QUÉ HAY DETRÁS DE PIRMA? by Fernando Galvan on Merca20, 13 Mar 2018
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