Ni Bien Ni Mal

"Ni Bien Ni Mal" (stylized in upper case; English: "Nor Good Nor Bad") is a song by Puerto Rican Latin trap artist Bad Bunny. The song was released through Rimas Entertainment on December 24, 2018 with his album, X 100pre (2018).[1] It was written by Benito Martinez and Ismael Flores and produced by Tainy and La Paciencia.

"Ni Bien Ni Mal"
Single by Bad Bunny
from the album X 100pre
LanguageSpanish
English title"Nor Good Nor Bad"
ReleasedDecember 24, 2018 (2018-12-24)
Genre
Length3:56
Label
  • Rimas
  • OVO
  • Warner Bros.
Songwriter(s)
Producer(s)
Bad Bunny singles chronology
"200 MPH"
(2018)		 "Ni Bien Ni Mal"
(2018)
Music video
"Ni Bien Ni Mal" on YouTube

Composition

This is a Latin trap song in which Bad Bunny raps about no longer being affected by a recent breakup, affirming he will move on by not thinking about it or taking action, thus becoming emotionally neutral.

Music video

The music video for "Ni Bien Ni Mal" was released on May 4, 2019. It was directed by Jessy Terrero and stars Bad Bunny and Dominican model Anyelina Sanchez. In the video, Bad Bunny is shown stranded on an island surrounded by pink bunnies and attractive women.[2] The video has over 40 million views on YouTube as of July 2019.[3]

Controversy

The music video was criticized for the use of bunnies with pink-dyed fur. Fans took to social media to criticize Bad Bunny and express concern over this issue. As a result from these complaints, Jessy Terrero, the director of the video, released a statement on Instagram, as well as his official website, addressing the bunnies in the video.[4] In the statement, Terrero stated that the use of pink bunnies in the video was his idea and not Bad Bunny's, and that he was "solely responsible for not only their use but also their treatment." In addition, he assured fans that the bunnies "were treated ethically and under the care by experts and that I would have never continued with the production if I was not confident that the animals would not be harmed."[5]

Charts
Chart (2018–19) Peak
position
Argentina (Argentina Hot 100)[6] 25
Italy (FIMI)[7] 52
Puerto Rican Singles Chart 7
Spain (PROMUSICAE)[8] 3
US Hot Latin Songs (Billboard)[9] 8
gollark: Something something CRDTs.
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gollark: People don't seem to use it much. I don't know why. It seems fairly okay.
gollark: Actually, XMPP tried this.

References
  1. "Ni Bien Ni Mal by Bad Bunny on Apple Music". Retrieved December 24, 2018.
  2. Roiz, Jessica. "Bad Bunny Gets Stranded On an Island in 'Ni Bien Ni Mal' Video: Watch". Billboard. Retrieved July 8, 2019.
  3. "Ni Bien Ni Mal - Bad Bunny ( Video Oficial )". YouTube. Retrieved July 8, 2019.
  4. Lopez, Julyssa. "After Outcry, Bad Bunny's Video Director Says No Bunnies Were Harmed in the Making of "Ni Bien Ni Mal"". Remezcla. Retrieved July 12, 2019.
  5. Terrero, Jessy. "Statement: "Ni bien ni mal" by Bad Bunny". Cinema Giants. Retrieved July 12, 2019.
  6. "Bad Bunny Chart History (Billboard Argentina Hot 100)". Billboard. Retrieved August 19, 2019.
  7. "Top Singoli – Classifica settimanale WK 42" (in Italian). Federazione Industria Musicale Italiana. Retrieved October 20, 2018.
  8. "NI BIEN NI MAL BAD BUNNY" (in Spanish). Productores de Música de España.
  9. "Bad Bunny Chart History (Hot Latin Songs)". Billboard. Retrieved October 23, 2018.
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