Motion Theory (company)

Motion Theory is an American production company that was founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company is located in Marina Del Rey in Los Angeles, California, United States. The company has produced hundreds of projects and has been awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster includes Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory holds the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.

The Motion Theory
Private Company
IndustryVisual art, Television advertisement
FoundedVenice, California (May 21, 2000 (2000-05-21))
FounderMathew Cullen, Javier Jimenez
Headquarters
Marina Del Rey, Los Angeles, California
ProductsMusic Videos, Advertisement
Number of employees
50
Websitehttp://www.motiontheory.com/

Expansion and development

In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25,000-square-foot (2,300 m2) space in Marina del Rey in Los Angeles, CA.

On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.

In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.

Awards

The motion theory award list:

ProjectFieldAwardYearNominee or won
Buick: Behind the BeautyShort-filmBessie2010won
Tanqueray Resist SimpleShort-filmAICP SHORTLIST2010won
NFL Network RunCommercialEmmy2010won
Katy Perry: California GurlsMusic VideoMTV EMA (Europe)2010won
Katy Perry: California GurlsMusic VideoMTV VMA2010Nominee
The Black Eyed Peas: Boom Boom PowMusic VideoGrammy: Best Music Video2009Won
HP: FergieCommercialAICP2009Won
Weezer: Pork and Beans (song)Music VideoGrammy: Best Music Video2008Won
Adele: Chasing PavementsMusic VideoMTV VMA2008Nominee
HP: PharrellCommercialAICP2007Won
Microsoft Zune: Two Little BirdsCommercialAIGA, SIGGRAPH2007Won
HP: Paulo CoelhoCommercialSIGGRAPH2007Won
Reebok WrapshearCommercialSilver Clio2006Won
Beck: "Girl"Music VideoMVPA2006Won
Nike Presto 04CommercialAICP, ADC GOLD, D&AD2004Won
Nike FlowCommercialAICP2004Won
ESPN EvolutionCommercialAICP2003Won
Direct TV ESPN FullcourtCommercialAIGA2003Won
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See also

References
    1. https://web.archive.org/web/20110527205259/http://www.jwtintelligence.com/2011/03/qa-mathew-cullen-co-founder-studio-mirada-2/
    2. http://www.hollywoodreporter.com/blogs/heat-vision/guillermo-del-toro-direct-commercials-161369
    3. http://www.slashfilm.com/guillermo-del-toro-direct-commercials/
    4. https://web.archive.org/web/20111120214235/http://www.fastcompany.com/magazine/122/loco-motion.html Retrieved 2010-09-09
    5. http://web.ebscohost.com/ehost/detail?vid=1&hid=104&sid=cc7d009a-a95f-49e0-afd7-36fe8e8aabb6%40sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=28529931 Retrieved 2010-09-27
    6. http://web.ebscohost.com/bsi/detail?vid=7&hid=111&sid=b7de7468-885c-4b80-be0e-1c7022440764%40sessionmgr111&bdata=JnNpdGU9YnNpLWxpdmU%3d#db=bth&AN=27592189#db=bth&AN=27592189 Retrieved 2010-09-27
    7. http://www.cgadvertising.com/pages/latest-news/motion-theory.php Retrieved 2010-09-20
    8. https://web.archive.org/web/20111120214235/http://www.fastcompany.com/magazine/122/loco-motion.html Retrieved 2010-09-09
    9. http://www.manta.com/c/mm7d919/motion-theory Retrieved 2010-09-18
    10. http://www.motionographer.com/2010/04/14/more-data-from-motion-theory/ Retrieved 2010-09-19
    11. https://web.archive.org/web/20130401031135/http://www.motiontheory.com/ Retrieved 2010-09-19
    12. http://www.renderosity.com/motion-theory-gives-generative-art-a-human-touch-for-ibm-cms-15005 Retrieved 2010-09-24
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