MarketFair Mall
MarketFair Mall is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.[1] It is located along U.S. Route 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2]
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| Location | West Windsor, New Jersey |
|---|---|
| Coordinates | |
| Address | 3535 U.S. 1, Princeton, NJ |
| Opening date | 1987 |
| Developer | JMB/Federated Realty |
| Management | Madison Marquette |
| No. of stores and services | 47 |
| Public transit access |   |
| Website | marketfairmall.com |
History
MarketFair Mall was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Madison Marquette. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]
Tenants
There are about 47 different establishments in the mall.[2] Home furnishings accounts for a large part of the center’s mix.[2] The mall is distinguished by its assortment of specialty shops, such as Villeroy & Boch, Platypus, Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Big Fish Seafood Bistro (an upscale restaurant and bar), P.F. Chang's, Bobby's Burger Palace (opened Summer 2012),[3] and T.G.I. Friday’s.[2] Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, Qdoba,[4] and a Corner Bakery that all opened in Fall 2013. There is also a ten-screen AMC Theatres and Eastern Mountain Sports.
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]
References
- Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times. The New York Times Company.
- Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Archived from the original on August 1, 2009. Retrieved July 15, 2010.
- "MarketFair Fact Sheet" (PDF). Madison Marquette.
- Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". nj.com. Retrieved 25 October 2012.