Malayala Manorama

Malayala Manorama is a morning newspaper in Malayalam published from Kottayam, Kerala, India by the Malayala Manorama Company Limited. Currently headed by Mammen Mathew; it was first published as a weekly on 22 March 1890, and currently has a readership of over 20 million (with a circulation base of over 2.4 million copies).[2][3] It is also the second oldest Malayalam newspaper in Kerala in circulation, after Deepika, which is also published from Kottayam. Manorama also publishes an online edition.[4]

Malayala Manorama
Malayala Manorama news paper front page
TypeDaily newspaper
FormatBroadsheet
Owner(s)Malayala Manorama Company Limited
Founder(s)Kandathil Varghese Mappillai
Editor-in-chiefMammen Mathew
Managing editorsPhilip Mathew
Founded1888
LanguageMalayalam
Ceased publication1938
Relaunched1947
HeadquartersKottayam, Kerala, India
Circulation2,372,256 [1] (as of Jan - Jun 2016)
ISSN0972-0022
OCLC number802436310
Websitemanoramaonline
Manorama Office, Kozhikode

According to World Association of Newspapers, as of 2016, it was the fourteenth [5] most circulated newspaper in the world. According to the Audit Bureau of Circulations (ABC) 2013 figures, it is the third largest circulating newspaper in India (behind The Times of India and Dainik Jagran) and the largest circulating newspaper in Kerala.

History

Beginnings in Kottayam

Malayala Manorama Company is a private LLC corporation, owned by the Kandathil family, incorporated by Kandathil Varghese Mappillai at Kottayam in south-western Kerala on 14 March 1888. The company started with one hundred shares of ₹100 each. The investors paid in four equal instalments. With the first instalment, the company brought a Hopkinson and Cope press, made in London. A local craftsman, Konthi Achari, was hired to make Malayalam types for the imported press.[6]

Varghese Mappillai had worked for a year as editor of Kerala Mitram, a Malayalam newspaper run by Gujarati businessman Devji Bhimji, in Cochin and he took over the same position for Manorama. The Maharajah of Travancore Moolam Thirunal approved the logo of the newspaper which was a slight modification of the Travancore Coat of Arms.[7]

The first issue was published on 22 March 1890 from M.D Seminary, Kottayam, while the town was hosting a popular cattle fair. It was a four-page weekly newspaper, published on Saturdays. The weekly newspaper became a bi-weekly in 1901, a tri-weekly on 2 July 1918 and a daily on 2 July 1928.[8] After Varghese Mappillai death in 1904, his nephew K. C. Mammen Mappillai took over as editor.

In 1938, Travancore state proscribed Malayala Manorama on charges of publishing news against the Diwan; Mammen Mappillai was convicted and imprisoned. Malayala Manorama re-commenced regular publication in 1947 after the Indian independence and the Diwan's downfall.

On Mammen Mappillai's death, his eldest son K. M. Cheriyan took over as the Editor-in-Chief in 1954. At this time, Malayala Manorama was produced in a single edition in Kottayam with a circulation of 28,666 copies.[9]

By the late 1950s, Manorama steadily increased circulation and overtook Mathrubhumi in circulation, the dominant Malayalam daily at the time.

Expansion across Kerala (1960s)

The struggle between Malayala Manorama (based in Kottayam) and Mathrubhumi (based in Kozhikode) demonstrated the forces that would drive the expansion of Indian regional newspapers. The contest also illustrated the difficulties if expansion had to rely on Gutenberg-style printing as with the case of Manorama.[10]

Comparison of circulation Malayala Manorama and Mathrubhumi (from India's Newspaper Revolution (2000) by Robin Jeffrey, Western Influence on Malayalam Language and Literature (1972) by K. M. George and Audit Bureau of Circulations (ABC) 2013)

500
1,000
1,500
2,000
2,500
3,000
1927
1937
1947
1957
1960
1964
1968
1970
1981
1998
2013
  •   Mathrubhumi
  •   Manorama

In 1962, Mathrubhumi launched its second edition in Kochi. The new edition sent Mathrubumi to a circulation of 170,000 copies by 1964, 19,000 more than its rival, Malayala Manorama. With Mathrubhoomi's circulation rising, it became a compulsion for Manorama to expand its reach, and consequently, introduce new technology. The competition set off a keen struggle for more readers, faster equipment and national advertising from major consumer goods companies [such as Hindustan Lever].[9] Manorama launched its printing centre at Kozhikode, Malabar in 1966 with a cast-off press from the paper's base at Kottayam and hand-composed type.[11] But in the run-up to that event, it had installed an offset press at Kottayam and established a teleprinter line with New Delhi in 1965.

By 1970, it was the leading daily in Kerala. The circulation of the newspaper rose from around 30,000 to 300,000 by this expansion across the Malabar.[8][12]

1980s

K. M. Mathew, who took charge as editor in 1973, began a series of renovations, just as the Anandabazar Patrika did in Bengal. He brought in a series of consultants in the management [1979], technical and editorial areas, and accepted their guidance. He conducted frequent training sessions for Manorama journalists and other employees. The company restructured their organisation in 1980.[13] K. M. Mathew said that the decision stemmed from the realisation that the daily had either to become "fully professional" or "risk decline". Mathew sent his best journalists and managers to training schools around theworld, and imported the most effective techniques in international journalism and newspaper production, which brought in a contemporary look and feel to Malayala Manorama.[9] In 1979, a new printing centre was launched at Cochin and in 1987, the Trivandrum edition was also launched. By 1998, the circulation of Malayala Manorama was increased to 1 million. In mid-2000s, the daily started units in the Middle East, focusing on the large Malayali population in the region. Mathew is credited with the introduction of the concept of "editionalising" with larger share for local news and reader-friendly packaging through professional page designing in Manorama, which in turn impacted the entire newspaper industry in Kerala. By 2007, Manorama become the only non-English and non-Hindi daily newspaper in India to cross 1.5 million copies in circulation.[14][15]

K. M. Mathew was succeeded by his son Mammen Mathew in 2010. In their obituary The Hindu praised Mathew as,

"In what could only be described as a rarity then in Indian language journalism, Mathew showed an unusual commitment to modernisation and professionalism and became a role model for the newspaper industry, which in the early 1980s was at the critical juncture of embarking on a phase of unbelievable expansion."[9]

According to the Audit Bureau of Circulations's (ABC) January–June 2013 figures, Malayala Manorama holds a circulation of 2.1 million readers.[16]

Chief Editors

Printing centres
Malayala Manorama office and Press in Kollam city

Subsidiaries
Office of Malayala Manorama at Pathanamthitta, Kerala
Name Frequency Language Type
Arogyam Monthly Malayalam Health Magazine
Balarama Weekly Malayalam Children's Magazine
Balarama Amar Chitra Katha Fortnightly Malayalam Comics
Balarama Digest Weekly Malayalam Children's Magazine
Bhashaposhini Monthly Malayalam Literary Review Magazine
Kalikkudukka Weekly Malayalam Children's Magazine
Karshakasree Monthly Malayalam Agriculture and Gardening Magazine
FastTrack Monthly Malayalam Automobile Magazine
Magic Pot Weekly English Children's Magazine
The Man Monthly English Men's Lifestyle Magazine
Manorama Weekly Weekly Malayalam General Interest Magazine
Sampadhyam Monthly Malayalam Personal Finance and Investment Magazine
Smart Life Monthly English Lifestyle and Health Magazine
Tell Me Why Monthly English Children's Magazine
Thozhil Veedhi Weekly Malayalam Career Guidance Magazine
Livingetc Monthly English Interior Design Magazine
Manorama Traveller Monthly Malayalam Travel Magazine
Vanitha (Hindi) Fortnightly Hindi Women's Magazine
Vanitha Fortnightly Malayalam Women's Magazine
Vanitha Pachakam Monthly Malayalam Food Magazine
Veedu Monthly Malayalam Architecture and Interior Design Magazine
National Geographic Kids India Monthly English Children's Magazine
Watch Time India Monthly English Luxury Watches and Trends Magazine
The Week Weekly English News Magazine
Manorama Max OTT Platform Malayalam News, Shows, and Movies
Manorama News Television Channel Malayalam News and Current Affairs
Mazhavil Manorama Television Channel Malayalam Entertainment
Radio Mango 91.9 Radio Station Malayalam Music and Entertainment
Onmanorama[17] News Portal English News and General Interest
ManoramaOnline News Portal Malayalam News and General Interest
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See also

References
  1. "Submission of circulation figures for the audit period July - December 2015" (PDF). Audit Bureau of Circulations. Retrieved 9 January 2019.
  2. International Federation of Audit Bureaux of Circulations and ABC India (National Newspapers Total Circulation-2018) Download
  3. Audit Bureau of Circulations (ABC) (January-June 2013)
  4. "Malayala Manorama EPaper". epaper.manoramaonline.com. Retrieved 7 January 2020.
  5. Milosevic, Mira (2016). "World Press Trends 2016" (PDF). WAN-IFRA. p. 58. Retrieved 15 January 2018.
  6. Robin Jeffrey. India's Newspaper Revolution: Capitalism, Politics and the Indian-language Press, 1977-99 C. Hurst & Co. Publishers, 2000
  7. Manorama Online (About Us) Slideshow
  8. Manorama Online (About Us) Page 1
  9. R Krishnakumar OBITUARY: Mathew touch. The Hindu Vol: 27 Iss: 17
  10. Robin Jeffrey. India's Newspaper Revolution: Capitalism, Politics and the Indian-language Press, 1977-99 C. Hurst & Co. Publishers, 2000 pp. 81
  11. Robin Jeffrey. India's Newspaper Revolution: Capitalism, Politics and the Indian-language Press, 1977-99 C. Hurst & Co. Publishers, 2000 pp. 82
  12. Robin Jeffrey. India's Newspaper Revolution: Capitalism, Politics and the Indian-language Press, 1977-99 C. Hurst & Co. Publishers, 2000 pp. 94
  13. Robin Jeffrey. India's Newspaper Revolution: Capitalism, Politics and the Indian-language Press, 1977-99 C. Hurst & Co. Publishers, 2000 pp. 67
  14. Robin Jeffrey. India's Newspaper Revolution: Capitalism, Politics and the Indian-language Press, 1977-99 C. Hurst & Co. Publishers, 2000
  15. K.M. Mathew, doyen of Malayalam journalism. 1 August 2010 The Hindu
  16. Audit Bureau of Circulations (ABC) (January-June 2013)
  17. "Onmanorama".
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