List of most-liked Instagram posts
This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post on Instagram is a photo of an egg, which has been liked by over 54.6 million different accounts as of August 2020.[1] The post is also the most-liked internet post of all time of any website.[2][3] The like function has been removed in certain countries such as Canada and Australia in a trial to reduce the negative effects of "competition" on the platform.[4]
Current record
On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[5] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[6]
On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[7] In response to her record being surpassed, Jenner posted a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[8][9] The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."[6]
On February 3, 2019, the creator of the @world_record_egg account was revealed to be Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[10][11]
Top posts
The following table lists the top 20 most-liked posts on Instagram.
Two accounts have more than one of the most-liked posts in the top 20: Kylie Jenner has seven, and Selena Gomez has two.
Rank | Account name | Owner | Post description | Post | Likes (millions) |
Date posted (UTC) |
---|---|---|---|---|---|---|
1 | @world_record_egg | Chris Godfrey | Photo of an egg | 54.6 | January 4, 2019 | |
2 | @xxxtentacion | XXXTentacion | Final post before his death | 21.1 | May 20, 2018 | |
3 | @kyliejenner | Kylie Jenner | First photo of her daughter | 18.5 | February 7, 2018 | |
4 | @jenniferaniston | Jennifer Aniston | Photo with Friends co-stars | 16.2 | October 15, 2019 | |
5 | @kyliejenner | Kylie Jenner | Birthday post for ex-boyfriend Travis Scott | 15.8 | April 30, 2020 | |
6 | @tentree | tentree | Planting trees in Indonesia for likes | 15.5 | April 22, 2019 | |
7 | @kingjames | LeBron James | Post in remembrance of Kobe Bryant | 15.5 | January 27, 2020 | |
8 | @kyliejenner | Kylie Jenner | Photo of her daughter in a bathtub | 15.2 | March 27, 2020 | |
9 | @therock | Dwayne Johnson | Photo of his wedding | 14.5 | August 19, 2019 | |
10 | @selenagomez | Selena Gomez | Photo of herself in Italy | 14.4 | July 26, 2019 | |
11 | @selenagomez | Selena Gomez | Photos with friends | 14.4 | February 11, 2019 | |
12 | @cristiano | Cristiano Ronaldo | Photo of his birthday | 14.3 | February 5, 2020 | |
13 | @kyliejenner | Kylie Jenner | Photo with Travis Scott | 14.0 | September 10, 2019 | |
14 | @kobebryant | Kobe Bryant | Final post before his death | 13.9 | January 25, 2020 | |
15 | @kyliejenner | Kylie Jenner | Photo with her daughter | 13.9 | June 16, 2020 | |
16 | @billieeilish | Billie Eilish | Photo with five Grammy Awards | 13.7 | January 27, 2020 | |
17 | @kyliejenner | Kylie Jenner | Videos of her daughter snowboarding | 13.6 | December 6, 2019 | |
18 | @kyliejenner | Kylie Jenner | Photo with family | 13.5 | April 26, 2019 | |
19 | @justinbieber | Justin Bieber | Engagement to Hailey Baldwin | 13.3 | July 9, 2018 | |
20 | @tomholland2013 | Tom Holland | Photos with Robert Downey Jr. | 13.2 | August 22, 2019 | |
As of August 13, 2020 |
Historical most-liked posts
The following table lists the last eight posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.
Account name | Owner | Post description | Post | Likes (millions) |
Days held | Date posted (UTC) |
---|---|---|---|---|---|---|
@world_record_egg | Chris Godfrey | Photo of an egg | 18.6 | 587 | January 4, 2019[1] | |
@kyliejenner | Kylie Jenner | First photo of her daughter | 12.7 | 341 | February 6, 2018[12] | |
@beyonce | Beyoncé | Pregnancy announcement | 6.3 | 371 | February 1, 2017[13] | |
@selenagomez | Selena Gomez | Coca-Cola advertisement | 3.6 | 204 | June 25, 2016[14] | |
@justinbieber | Justin Bieber | Kiss with Selena Gomez | 3.5 | 69 | March 19, 2016[15] | |
@kendalljenner | Kendall Jenner | Heart-shaped hairdo | 2.5 | 313 | May 25, 2015[16] | |
@kimkardashian | Kim Kardashian | Wedding kiss with Kanye West | 1.9 | 393 | May 27, 2014[17] | |
@justinbieber | Justin Bieber | Hug with Selena Gomez | 1.5 | 145 | January 4, 2014[17] | |
As of June 20, 2020 |
See also
References
- Tasimone, Ashley (January 14, 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Retrieved January 14, 2019.
- News Desk (May 13, 2019). "'Egg' becomes most-liked Instagram post". Globalvillagespace.com. Retrieved May 13, 2019.
- Thorne, Dan (January 14, 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Retrieved January 15, 2019.
- Rigby, Brittney (July 17, 2019). "Instagram removes likes for Australian users in second global test". Mumbrella. Retrieved September 19, 2019.
- Earnest, Malik (January 11, 2019). "An egg plans to dethrone Kylie Jenner as most liked Instagram post". Fox 5 San Diego. Retrieved January 13, 2019.
- Shamsian, Jacob (January 16, 2018). "The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg'". Insider. Retrieved January 17, 2019.
- Monika Barton (January 14, 2019). "'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever". Newshub. Retrieved January 14, 2019.
- Michelle Broder Van Dyke (January 13, 2019). "A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time". Buzzfeed News. Retrieved January 14, 2019.
- De, Elizabeth (January 13, 2019). "This Instagram Account Is Trying to Break Kylie Jenner's Most-Liked Photo Record". Teen Vogue. Retrieved January 14, 2019.
- Bromwich, Jonah Engel; Maheshwari, Sapna (February 3, 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. Archived from the original on February 6, 2019. Retrieved February 4, 2019.
- Delahunty, Stephen (February 4, 2020). "World Record Egg team launches agency backed by Blurred and Tin Man". PRWeek. Retrieved February 9, 2020.
- Maher, Natalie (February 7, 2018). "Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever". Billboard. Retrieved January 12, 2019.
- Unterberger, Andrew (February 1, 2017). "Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic". Billboard. Retrieved January 12, 2019.
- Craddock, Lauren (July 12, 2016). "Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever". Billboard. Retrieved January 12, 2019.
- Stutz, Colin (May 4, 2016). "Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked". Billboard. Retrieved January 12, 2019.
- Stutz, Colin (June 26, 2015). "Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record". Billboard. Retrieved January 12, 2019.
- Nessif, Bruna (May 29, 2014). "Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!". E! News. Retrieved January 12, 2019.