KVRV

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV
CityMonte Rio, California
Broadcast areaSanta Rosa, California
Frequency97.7 MHz
Branding97.7 The River
SloganClassic Rock for the North Bay
Programming
FormatClassic rock
Ownership
OwnerLawrence Amaturo
(Amaturo Sonoma Media Group, LLC)
History
First air dateNovember 20, 1977 (as KRJB)
Former call signsKRJB (1977-1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986-2003)
Call sign meaningK V RiVer
Technical information
Facility ID51218
ClassB1
ERP2,050 watts
HAAT342 meters
Links
WebcastListen Live
Website977theriver.com

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa.


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