KBBL (FM)
KBBL (106.3 FM; "The Beat") is a radio station in Cazadero, California, and serving the Santa Rosa area. It airs a dance hits radio format. The station is currently owned by Redwood Empire Stereocasters.[1] Jamtraxx Media operates the station under a LMA deal from Redwood, and carries its Spin FM network.
| City | Cazadero, California |
|---|---|
| Broadcast area | Santa Rosa, California |
| Frequency | 106.3 MHz |
| Branding | 106.3 The Beat |
| Slogan | Santa Rosa's New Hit Music |
| Programming | |
| Language(s) | English |
| Format | Dance hits |
| Affiliations | Spin FM |
| Ownership | |
| Owner | Redwood Empire Stereocasters |
| Operator | Jamtraxx Media |
| Sister stations | KJZY, KWVF, KZST |
| History | |
| First air date | June 28, 2007 (as KGRP) |
| Former call signs | KGRP (2006-2010) KTRY (2010-2015) |
| Technical information | |
| Facility ID | 166069 |
| Class | A |
| ERP | 1,620 watts |
| HAAT | 194 meters (636 ft) |
| Transmitter coordinates | 38°29′20″N 123°1′53″W |
| Links | |
| Webcast | Listen Live |
| Website | 1063thebull.com |
History
Origins
The Federal Communications Commission held a spectrum auction for the 106.3 FM frequency in Cazadero in the mid-2000s. The construction permit was awarded to the Ace Radio Corporation on May 24, 2006.[2] The station was assigned its original KGRP call letters on May 31 of that year. Construction of the station's transmitter site and setup of the studios took 13 months.
Early Years (2007-2009)
On June 11, 2007, Ace Radio formally filed the application for its broadcast license. It was granted at the end of the month, and KGRP formally signed on on June 28, 2007. However, later that year, Ace Radio put the station up for sale. Redwood Empire Stereocasters would acquire the station in September 2007, The sale was approved on October 29, and was consummated on November 16.[3]
Country music era (2010-2019)
In 2010, The station switched callsigns to KTRY, and adopted a country music format, which resulted in Nielsen Audio, registering the station as such in March of that year.
On May 1, 2015, at 5:00pm, KTRY rebranded as 106.3 The Bull.[4] With this rebranding came another call change to KBBL. KBBL also shifted to a more contemporary presentation to attract younger listeners. 2019 would mark the station's last full year as a country music station.
CHR era (2020-present)
On January 30, 2020, it was announced that KBBL would be flipping to a CHR radio format on February 17.[5] The new station will be branded as "106.3 The Beat". On February 3, 2020, KBBL began stunting with a jockless loop of music, while redirecting listeners to 93.7 FM. The stunt lasted for two weeks until February 17, at midnight, when KBBL formally flipped to a CHR format. What remains is a call change to KJZY, expected at the end of the month.
References
- "KBBL Facility Record". United States Federal Communications Commission, audio division. Retrieved 2011-07-01.
- "REC California History Grid for KBBL". Retrieved 30 January 2020.
- "Query the REC California FM Station database for KBBL". Retrieved 30 January 2020.
- Venta, Lance (3 May 2015). "KTRY Relaunches As The Bull". Retrieved 30 January 2020.
- Venta, Lance (30 January 2020). "Bull And Beat Swapping Spots In Santa Rosa". Retrieved 30 January 2020.
External links
- KBBL in the FCC's FM station database
- KBBL on Radio-Locator
- KBBL in Nielsen Audio's FM station database