Hotai Motor

Hotai Motor Co., Ltd. (Chinese: 和泰汽車; pinyin: Hétài Qìchē) is a Taiwan-based automotive centric conglomerate principally engaged in the manufacturing, distribution, and selling of automobiles and automobile parts with a revenue an approximate US$7.1 billion. It is the largest automobile company and appliance distributor, and one of the largest financial holding companies in Taiwan. Hotai Motor was founded by Lieh-ho Huang and primarily provides small-sized vehicles, including cars and commercial vehicles, under the brand name of Toyota and Lexus, as well as large-sized vehicles, including trucks and passenger cars, under the brand names such as Toyota and Hino.

Hotai Motor
Native name
和泰汽車
Hétài Qìchē
IndustryAutomotive, Finance, Insurance
FoundedSeptember 1947
FounderLieh-ho Huang
HeadquartersZhongshan, Taipei, Taiwan
Area served
Taiwan
Key people
Nan-kuang Huang (Chairperson)
Justin Su (President)
BrandsToyota, Lexus, Hino
Revenue7.1 billion USD (2019)
Number of employees
540 (Consolidated: 23,533) (March 2018)
Subsidiaries74 Subsidiaries
Websitehotaimotor.com.tw

As of 2018, Hotai Motor Co. also has subsidiaries engaging in car rental, auto leasing, auto insurances, auto financial services and auto parts and are dominating position on all sectors related to automobiles in Taiwan. In addition, the conglomerate is also the largest air condition company, and one of the largest insurance companies in Taiwan. In 2018, Hotai Motor completed the acquisition of Zurich Insurance Taiwan for US$198 million, making the company one of the leading insurance companies in Taiwan.

As of July 2019, Hotai Motor was the largest automobile in the country, occupying 32.5% market share, ahead of its rival Yulon Motor Group.[1]

History

Hotai's predecessor Watai Yoko (Hotai Trading Co.) was founded in 1937 in Kobe, Japan by Lieh-ho Huang in 1937 at the age of 27 to trade textile and sundry items. After the end of WWII. Eyeing the petroleum need in Taiwan in the postwar reconstruction period, Hotai quickly obtained the distribution contract from Exxon Mobil Corporation to ship petroleum from Shanghai and sell it in Taiwan. Also, eyeing the cane sugar need of the China market, Hotai shipped sugar from Taiwan to China and sold it in China. After shipping sugar to China, Hotai shipped petroleum from Shanghai to Taiwan with the same vessel to maximize operating efficiency. Later on, this practice built a good financial foundation for the future of Hotai.

A few years later, eyeing at the development potential of the transportation industry in Taiwan, Huang went to Japan again to discuss business with local industries and formally registered the company in Taiwan in September 1947, creating the modern entity known today. In 1949, Hotai signed the Taiwan sole agent agreement with Yokohama Tire and Toyota Motors (the first overseas distributor of Toyota Motors). Further in 1952, Hotai became the first overseas distributor of Hino Motors, Ltd.

By aiming to strengthen Taiwan's economy with industry, Hotai established Hotai Chemical Engineering Corporation (later known as Wei-Chuan Food Corporation) in 1953 to produce MSG and soy sauce to enrich the everyday lives of people. In believing that the dairy industry could improve the living standard and nutrition standard of citizens and thereby promote rural economic development and compensate food inadequacy, Wei-Chuan established the dairy product department in the beginning of the 1960s out of the company's insistence on establishing a “public company”. This started the diversification of Wei-Chuan into an integrated food manufacturing company. With the food business diversification planning of Huang, Wei-Chuan became the largest food processing and manufacturing company in Taiwan in the 1960s and 1970s. Wei-Chuan was spin-off and sold to Ting Hsin International Group in 1998. One of the joint ventures, Formosa Flexible Packaging, moved back to Hotai Motor Group. As part of the agreement, Wei-Chuan also divest from Wei-Chuan USA and sold its share to the founding family of Hotai.

In 1984 Toyota Motor, Hino Motor, and Hotai Motor established of Kuozui Motors, and quickly build up the company to become the largest automobile manufacturer in Taiwan. Kuozui currently operates two plants and have a total capacity in excess of 200,000 vehicle annual and is one of the few Toyota factories with the capability to build hybrid vehicles.

In the same year, the appliance trading division, which distribute General Electric appliances was spin off into Hotai Development Co.. In 1989 Hotai Development formed a joint venture with Japan's largest electronic retailing, Daiichi Denki, to establish Taiichi Electronic and become the largest appliance and electronic retaining chain in Taiwan. In 1992, Hotai Development signed the distribution right of Daikin Air Conditions and over the next twenty years established the company to be the largest air condition company in Taiwan.

Today, the founder Leih-ho Huang was also called the “Father of the Modern Economy” in Taiwan for his contribution and involvement in various aspects of business directly connected to everyday life.

Recent Years

In 1999, Hotai established Hotai Finance and Hotai Leasing with Toyota Financial Services owning 33% of the newly established companies. The two companies form further ventures including Hotai Rental, Hotai Auction, Hotai Used Vehicles, 24HR iRent, Hotai Car Sharing, and Hotai Cloud Services with each individual companies becoming the leader in market share. Hotai Finance become the first foreign company to be approved of leasing operating in China and has grown to one of the largest leasing companies in China

In 2002 one of Hotai's associated companies, China Insurance Co., was merge with Taiwan's side of the historic Bank of China and Bank of Communications to form Mega Financial Holding, the largest financial holding company in Taiwan. Hotai became the minority owner of the newly form financial holding company.

In 2012 Hotai's subsidiary Carmax Auto Accessories was converted into a joint venture between Hotai and Toyota Customizing & Development Co., and begin to expand into China and Middle East.

Between 2014 and 2017, Hotai Motor acquired between 20% to 100% of every dealership in the region and part of China for US$580 million and directed the upgrade of the next generation of Toyota and Lexus customer experience.

2018, in order to enhance customer experience and provide complete services, Hotai completed the acquisition of Zurich Insurance Taiwan with an all-cash offer of US$198 million and rename the company Hotai Insurance Co.. The company quick emerge to become one of Taiwan's leading insurance companies.

In 2019, Hotai launch an open market purchase of US$220 million investment into Toyota Motor for 0.1% of the company, further solidify the relationship of the two companies.

In December of 2019. Hotai Finance become the largest non-state own company to have a initial public offering in the Taiwan Stock Market, with the first day trading price value the company at over US$2.1 billion and its parent company, Hotai Motor, valued at over US$12 billion. [2]

Corporate Social Responsibility

In 1974, Hotai established the Chun Ching Social Welfare Foundation. In 1979, established the Wei-Chuan Cultural-Educational Foundation. And in 1985, established the Chun Ching Pediatric Nutrition Research Foundation. Lieh-ho Huang further established the Huang Lieh-Ho Social Welfare Foundation after retirement to focus on social charity and promote his belief in “a beautiful life and a happy family” for “a peaceful society”. Today, there are more than 10 foundations focusing on different aspects on charity and form the second largest welfare group in Taiwan with an operating budget in 2018 of US$6.4 billion.

Products

Current
  • Toyota C-HR
  • Toyota Sienna
  • Toyota Prado

Former production
  • Toyota Land Cruiser
  • Toyota Crown
  • Toyota Stout
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See also

References
  1. http://www.just-auto.com/analysis/taiwans-auto-industry_id123192.aspx
  2. https://tw.stock.yahoo.com/news/各報要聞-和潤ipo-和泰車-改寫七紀錄-015248477.html
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