Home Original Chicken

Home Original Chicken Co. Ltd (simplified Chinese: 老乡鸡集团; traditional Chinese: 老鄉雞集團; pinyin: Lǎoxiāng jī jítuán "Hometown Chicken") is a Chinese fast food chain headquartered in Hefei, Anhui.[1]

Shu Congxuan (Chinese: 束从轩) founded the company and, as of 2013, is its director. As of that year, it was the largest fast-food company in Anhui Province.[2] As of 2015, the company has over 240 restaurants in Anhui.[3]

History

Shu Congxuan, a chicken breeder, decided to start a fast food chain after attending a three-day course in 1999.[2] the company was established in 2003.[4] The chain was originally called FEIXI The Old Hens [sic] (肥西老母鸡; Féixī lǎo mǔjī "Feixi Old Hens"), after an Anhui dish.[2] The full corporate name in Chinese was 安徽肥西老母鸡集团, and the company previously had its headquarters in the New Cityscape Plaza (新都会购物广场; Xīndūhuì Gòuwùguǎngchǎng) shopping mall in Hefei.[5][6] By 2011 the Anhui-area authorities designated the restaurant chain as a "Prestigious Chinese Brand".[4] It later moved its headquarters to another place in Hefei.[7]

In 2011 a consulting firm suggested that the restaurant chain change its name. It suggested using a three character name since a five-character name would be lengthy.[4] The change was also made because Chinese from other provinces were unfamiliar with the old name. The chain received its current name in March 2012.[2] There was an initial outcry when the names of the locations were changed, but the company continued its success after the name change.[4]

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References
  1. "联系我们." Home Original Chicken. Retrieved on February 12, 2015. "地址：安徽省合肥市高新区天智路5号“同创科技园”1号楼15层"
  2. "Home Original Chicken's Shu Cong Xuan: 'Getting Focused Is Key for a Lasting Business'" (Archive). Wharton School of the University of Pennsylvania. May 22, 2013. Retrieved on February 12, 2015.
  3. "Company Overview of Home Original Chicken." Bloomberg Business. Retrieved on 12 February 2015.
  4. Staff Reporter. "A chicken by any other name still tastes good in Anhui" (Archive). Want China Times. March 25, 2013. Retrieved on February 12, 2015.
  5. Home page (). FEIXI The Old Hens. February 8, 2008. Retrieved on February 12, 2015. "地址：安徽省合肥市马鞍山南路100号新都会环球购物广场"
  6. "About." New Cityscape Plaza. Retrieved on February 12, 2015.
  7. "联系我们" (). Home Original Chicken. March 30, 2010. Retrieved on February 12, 2015. "地址：安徽省合肥市长江西路与科学大道交叉口昌河大厦5楼"
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