Al Tazaj
Al Tazaj (Arabic: الطازج) is a BBQ chicken Arabic fast casual restaurant chain headquartered in Jeddah, Saudi Arabia, but has since expanded to many countries in the Middle East.
An Al Tazaj restaurant in Buraidah, Saudi Arabia | |
Native name | الطازج |
---|---|
Industry | Restaurants |
Founded | 1989 Saudi Arabia |
Founder | Abd al-Rahman Fakih |
Headquarters | Jeddah |
Area served | Saudi Arabia United Arab Emirates |
Website | taza |
History
The first Al Tazaj restaurant opened in Mecca in 1989. Founded by Abdul Rahman Fakieh, owner of Fakieh Poultry Farm, it took live poultry from that business. The restaurant uses a traditional Arabian recipe for barbecued fresh chicken.
Al Tazaj currently serves its fresh barbecued chicken in more than 100 locations in Saudi Arabia, making it the first national fast food chain in the Middle East. It is now franchised in other countries.
Meals and service
The chain serves limited meals including, rice and kofta (elongated meatballs), kofta sandwiches, whole chickens with rice, fries, chicken wings, and a few local meals depending on the country. Their speciality is wood charcoal-grilled chicken which is butterflied and marinated in garlic and lime sauce. Half or whole chicken is served with freshly baked pita bread, rice or corn on the cob. Chicken versions of Saudi meals are also served in Saudi Arabia, including Chicken Mandi and Chicken Kabsa.
Locations
There are numerous locations mainly in Saudi Arabia and the United Arab Emirates but there are also locations in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Malaysia, Iraq and Yemen.
The first location of a western variant, branded TAZA, opened in Chicago, Illinois in the United States from 1996.[1][2]
In addition, TAZA USA launched U.S. Operations as a franchisor in Orlando, FL in 2001 tapping David Estess as International Director of Operations.
See also
- List of fast-food chicken restaurants
References
- "Taza 'Global' Chicken Restaurant Opens in Chicago". Highbeam Business. November 10, 1997. Archived from the original on June 22, 2015. Retrieved June 21, 2015.
- "Bird Brains/Blue Christmas". Chicago Reader. December 25, 1997. Retrieved June 21, 2015.
External links
Wikimedia Commons has media related to Al Tazaj. |
- Official website
- Official Taza UAE website
- Interview in Asharq Alawsat about product placement by Al Tazaj
- Article about the opening of the American locations
- Press release reports that Al Tazaj is one of the top 40 Arab brands according to Forbes Arabia
- http://articles.orlandosentinel.com/2001-12-31/business/0112290467_1_saudi-arabia-nunez-outlet