GT Academy
GT Academy was a television programme run by Nissan and Sony Interactive Entertainment, which provided an alternative route into real-life motorsport. GT Academy provided Gran Turismo gamers the chance to go from virtual to reality, from their PlayStation to a real-life professional racing career with Nissan.[1]
 | |
| Tournament information | |
|---|---|
| Sport | Gran Turismo |
| Established | 2008 |
| Defunct | 2016 |
GT Academy
The Nissan PlayStation GT Academy (also The NISMO PlayStation GT Academy or GT Academy; GT abbreviated from Gran Turismo) was an international virtual-to-reality contest that allowed the video gamers of the Gran Turismo game the opportunity to become a real-world car racing driver.
Created in June 2008 in collaboration between Nissan Europe, Sony Computer Entertainment Europe and Polyphony Digital, GT Academy provided an alternative route into professional motor racing for people.
The contest comprised different phases. Players began with virtual racing on PlayStation's Gran Turismo, and progressed to National Finals before the winners of each region competed for real in actual Nissan cars at Race Camp. This experience involved week-long testing and challenges which also involved elimination. Since 2008, Race Camp had always been based at Silverstone Circuit, UK, where the title of GT Academy Winner was awarded to whoever demonstrated the greatest potential to make the switch from Gran Turismo gamer to real racer.
Competition winners were rewarded with a place in Nissan's Driver Development Programme as well as entry into an international race or series with Nissan.
GT Academy was originally run only across Europe. The sixth season in 2014 grew to include separate competitions for Europe (France, Italy, UK, Spain, Portugal, Belgium, Netherlands, Luxembourg, Russia, Sweden, Poland and Czech Republic), Germany, North America (USA and Canada) and an International group (Australia, India, Middle East, Mexico and Thailand).
Nissan's Driver Development Programme was included to try and assist GT Academy Winners to develop the skills needed to compete against those with years of car racing experience. Over six seasons, more than five million people had entered GT Academy via PlayStation 3. GT Academy Winners who qualified to compete in the international race or series were also considered for a potential future racing career with Nissan as a NISMO Athlete.
Starting from 2008, each season of GT Academy had followed with a reality entertainment TV series which was broadcast in over 160 countries. The series was localised for TV channels in different markets, which included ITV4 (UK), Discovery (Spain) Rossiye 2 (Russia), and Europe's largest broadcast network RTL in Germany and Holland. In 2013, the GT Academy TV programs recorded a global TV audience of over 100 million. In the North American GT Academy competitions, the TV series was hosted by a celebrity, which began with TV personality Kristin Adams in 2011 and continued with former NFL star Dhani Jones since 2012 on Spike TV.
GT Academy Phases
Phase one: Qualification
Players qualified for GT Academy through Gran Turismo 6 on PlayStation 3. Gamers in the participating territories signed in with their PSN (PlayStation Network) ID and entered the competition via a free automatic update on the game. They then had to compete against each other to set the fastest lap time possible in four consecutive rounds, each with a different track and Nissan vehicle, before the final round determined whether or not the player qualified for the next phase of GT Academy.
Nissan and PlayStation hosted Live Events for the qualifying rounds in the participating territories. These events allowed those who didn’t have a PlayStation 3 or copy of Gran Turismo 6 to enter the competition on gaming pods set up at public venues or events, such as motor shows and gaming conventions. The fastest gamers at the Live Events were granted a spot at the National Finals.
Phase two: National Finals
National Finals identified which gamers had real-life racing potential and determined the top selection of competitors who would progress to the next phase of GT Academy. In addition to onsite Gran Turismo 6 time trials, competitors were also tested on real driving in Nissan vehicles. Additionally, players underwent a personality test, and regular assessments of physical fitness, vision and general health.
Phase three: Race Camp
Winners from the National Finals received a place at Race Camp, a week-long selection process that determined the GT Academy Winner. Headquartered at Stowe Circuit in the premises of Silverstone Circuit, UK, Race Camp assessed competitors both on and off the real-world track. Competitors were split into regional groups where they competed against each other and also against other territories. They were allocated a judge - each with a professional background in auto racing – responsible for mentoring and eliminating all but one of their group based on various eliminatory challenges. A head judge also oversaw the eliminations and had the ultimate responsibility of naming the GT Academy Winner. On the last day, the remaining competitors - one from each group – competed in a final race against each other, where the results of the race, along with their development over Race Camp, were taken into account, so as for the judges to determine the winner.
All activities took place within Silverstone Circuit and a number of other neighbouring venues to accommodate numerous types of challenges. On the track, these included pit stop challenge, gymkhana, dogfight, stock car racing, traffic challenge, and more, with competitors driving in buggies, single seaters, and Caterham cars, as well as actual Nissan cars such as the 370Z, Juke, GT-R, Leaf, and Pulsar. Off-track challenges typically involved an assault course, triathlon, laser challenge, written tests, interviews and more.
Phase four: Driver Development Program
GT Academy Winners were invited to take part in Nissan's Driver Development Programme. Headquartered at Silverstone Circuit, UK, the Driver Development Program consisted of two-to-four months of training and racing at club and national level with the GT Academy Nissan RJN Motorsport Team in order for drivers to qualify for an International Racing License, a process that normally takes three years. This was a requirement to compete at an international endurance race – the final prize for the majority of the GT Academy Winners – which for most had been the Dubai 24 Hours.
RJN Motorsport was the racing team for GT Academy Winners for the Driver Development Programme for the entirety of GT Academy, starting from when inaugural winner Lucas Ordoñez upgraded his National B racing license to an International C racing licence after six weekends of racing.
In addition to building fitness, racing experience and theory, the Driver Development Programme also included training in the NISMO Lab, where technological equipment included Nissan's In-Body machine, which analysed body composition; a brainwave monitor, which trained the mind to simultaneously focus and relax; a BATAK console to improve peripheral vision and reaction times; a racing simulator which allowed simulated racing practice on any track in the world; a biometric harness and the JukeRide which measured biometric and telemetry data respectively.
Entry requirements
According to the GT Academy site on the Gran Turismo website, GT Academy required entrants to be over the age of 18. Any contestant who made it to Race Camp in any of the previous GT Academy competitions was generally restricted to the Online Qualification stage of the GT Academy.
History
In 2006, Darren Cox of Nissan made a promotional deal with Sony Computer Entertainment UK that brought fans of PlayStation driving games for a day of driving in Nissan cars. After the event, one of the driving instructors explained that the skills of some of the video gamers made a clear impression on the track. Nissan Europe and Sony Computer Entertainment Europe recognised the value of the concept and after two years, GT Academy was born. The Gran Turismo series from Polyphony Digital Inc. was chosen to provide the digital component. Series director Kazunori Yamauchi has been quoted as being a keen supporter of GT Academy since its inception. GT Academy was initially meant to last for only one year.
The debut GT Academy took place in 2008, attracting 25,000 PlayStation 3 gamers from across 12 participating countries in Europe who entered through the Gran Turismo 5 game. Lucas Ordoñez from Spain became the inaugural GT Academy Winner. His efforts at the Dubai 24 Hours in 2009, racing alongside Johnny Herbert, then prompted Nissan to sign Ordoñez to a full program in the 2009 GT4 European Cup, where he finished the season in second place with two wins and six podiums. Following the outcome of GT Academy, Nissan Europe and Sony Computer Entertainment Europe decided to continue the contest in 2010.
A virtual-to-reality competition had not previously been attempted in the motoring industry, and GT Academy received a lot of scepticism in the beginning. After it was launched, Autoblog.com described GT Academy as "either the stupidest idea ever or the most brilliant co-promotion for two brands."
GT Academy continued in 2010, expanding to 17 countries including New Zealand and Australia, where the demo required for qualification was downloaded more than 1.3 million times. In 2011 the competition went to the United States, where Bryan Heitkotter became the first GT Academy Winner outside of Europe. The European competition in 2011 began at the Le Mans 24 Hours in France, as inaugural GT Academy Winner Lucas Ordoñez made his Le Mans race debut. 2012 saw the beginning of Live Events, offering a way into GT Academy for those without a PlayStation 3 or Gran Turismo game. In 2013, GT Academy included competitions in Europe, the U.S., Germany, Russia, the Middle East and South Africa, each entering the competition for the first time on Gran Turismo 6. In 2014, a new International competition was introduced, broadening GT Academy again to Australia and the Middle East, and for the first time to India, Mexico and Thailand. In the Dubai 24 Hours 2015 race, four new GT Academy winners finished second in the GT3 Pro-Am class and fifth overall out of 95 cars, just months after winning their respective GT Academy competitions. The round in Malaysia was planned in 2015, together with new countries such as Japan and Indonesia as well.
Graduates
| Season | Driver | Region |
|---|---|---|
| 2008 |  |
Europe |
| 2009 - Not Held | ||
| 2010 |  |
Europe |
| 2011 |   |
Europe USA |
| 2012 | .svg.png){kind=small}   |
Europe USA Germany Russia |
| 2013 |   |
Africa/Middle East Europe USA Germany Russia |
| 2014 |   |
Europe USA Germany International Asia |
| 2015 | .svg.png){kind=small}  |
Europe International Asia |
| 2016 | |
International |
GT Academy competitions
For 2015, there were three GT Academy competitions based on region.[2] These were:
- GT Academy Europe: France, Italy, Germany, UK, Iberia (Spain, Portugal), Benelux (Belgium, Netherlands) and CEE (Poland, Czech Republic, Hungary)
- GT Academy Asia: Japan, India, Thailand, Philippines, Indonesia
- GT Academy International: USA, Australia, Mexico, North Africa (Egypt, Morocco, Algeria), Turkey
Graduate activities
GT Academy has turned video gamers to racing drivers over a period of months, and NISMO Athletes have competed at international car racing competitions since 2009.
At the 24 Hours of Le Mans, Lucas Ordoñez finished second in the LM P2 category in 2011 and in 2013 finished third alongside Jann Mardenborough (2011 European winner). In 2014, Wolfgang Reip recorded the first ever all electric lap of the Le Mans circuit, driving in the Nissan ZEOD RC.
In the Blancpain Endurance Series, Jordan Tresson was winner of the GT4 class in 2011. In 2013, the Pro-Am cup was won by Lucas Ordoñez, while the Pro-Am team cup was won by Nissan GT Academy Team RJN, which included Jann Mardenborough, Wolfgang Reip (2012 European winner), Mark Shulzhitskiy (2012 Russia winner), Peter Pyzera (2012 Germany winner) and Steve Doherty (2012 USA winner). In 2015 Reip was part of the team that won the Pro Cup.
GT Academy Winners have also competed in the Dubai 24 Hours, FIA GT Series, FIA World Endurance Championship, British GT Championship, FIA Formula 3 European Championships, British Formula Three Championship, TRS Single-Seater Series, IMSA Continental Tire Sports Car Challenge, SCCA Solo National Championship and the United SportsCar Championship. In 2012, Lucas Ordoñez competed at the Petit Le Mans in the Nissan DeltaWing race car, and in 2014 began racing in the Super GT Series, class GT300, with NDDP Racing . In the same year, Jann Mardenborough began racing in the GP3 Series with Arden International, and at Motorland Aragon raced for the first time in a Formula Renault 3.5 test. In September 2014, Nissan announced that former US GT Academy Winners and finalists would be considered for Nissan's new LM P1 Le Mans 24 Hours and FIA World Endurance Championship Team.
On 8 February 2015, GT Academy graduates Wolfgang Reip (2012) and Florian Strauss (2013) teamed with Super GT driver Katsumasa Chiyo to win the 2015 Liqui Moly Bathurst 12 Hour at the famous Mount Panorama Circuit in Australia driving a Nissan GT-R Nismo GT3 for the NISMO Athlete Global Team[3][4]
Mardenborough's achievements since winning GT Academy saw him named as one of the 50 most marketable athletes in the world by Sports Pro Media.[5]
Recognitions
- 2013 AUTOSPORT Awards, Pioneering and Innovation Award
- 2012 Cannes Lions International Festival of Creativity, Bronze Lion, Best Use of Branded Content
- 2011 Cannes Lions International Festival of Creativity, Gold Lion, Best Use of Branded Content
- 2011 ‘Campaign’ magazine Media Awards, Best Transport Campaign
- 2011 ‘Campaign’ magazine Media Awards, Best Media and Entertainment Campaign
- 2011 Media Week Awards, Best International Campaign
References
- http://www.gran-turismo.com/gb/academy/
- https://www.facebook.com/GTAcademy
- "NISMO Godzilla claims tense Bathurst 12 Hour". Speedcafe. 8 February 2015. Retrieved 9 February 2015.
- "GT Academy Graduates Win Bathurst 12 Hour". Gran Turismo. Sony Computer Entertainment Inc. 9 February 2015. Retrieved 22 March 2015.
- http://www.sportspromedia.com/most_marketable/50_most_marketable_2015_jann_mardenborough
