Fullscreen (company)

Fullscreen is an American entertainment company which offers tools, services, and consultation to social media content creators and brands. It is owned by Otter Media, a subsidiary of AT&T's WarnerMedia.[1][2]

Fullscreen
Subsidiary
PredecessorMachinima, Inc.
FoundedJanuary 2011 (2011-01)
FounderGeorge Strompolos
HeadquartersLos Angeles, California, U.S.
Key people
  • George Strompolos (Advisor)
ParentOtter Media
Websitefullscreen.com

Fullscreen also provides channel management and optimization services for brands and media companies to grow their presence on social media.[3][4][5] Fullscreen’s current clients include NBCUniversal, Fox, Fremantle, JASH,[6] Fine Brothers Entertainment,[7] Mattel, WIGS and more.[8]

History

Fullscreen was founded in January 2011 by CEO George Strompolos.[9] Strompolos hired Ezra Cooperstein as Fullscreen’s COO.[10]

Peter Chernin was a strategic partner and advisor since Fullscreen’s inception.[11] In May 2011, the Chernin Group officially came on board as an investor. In the fall of 2014, the Chernin Group and AT&T's Otter Media acquired a controlling stake of Fullscreen, aligning with Otter Media's focus on youth media.[12][13][14]

In 2014, Fullscreen acquired the companies ScrewAttack and Rooster Teeth.[15][16] ScrewAttack now operates as a division of Rooster Teeth, continuing their Death Battle and Top10 series. In May 2015, Fullscreen acquired social media creative agency McBeard.[17][18]

That same year, Fullscreen rebranded itself as Fullscreen Media, consisting of three separate businesses: Fullscreen Creator Network, a management service that works with established and up-and-coming creators; Fullscreen Entertainment, which comprises Fullscreen Live, its subsidiary studio Rooster Teeth, Fullscreen Productions and its original subscription service; and Fullscreen Brandworks, a unit dedicated to branded content run by former Razorfish CEO Pete Stein.[19][20][21][22] In November 2015, Andy Forssell joined the company as COO.[23]

In 2016, Fullscreen launched a subscription video on demand app.[24][25] In addition to Roku, the subscription service is available for iPhone, iPad, Apple TV, Android phones and tablets, and Google Chromecast devices and is also available via Amazon Channels.[26][27][28] The app is available as a free trial to people who have AT&T.[29][30][31]

Aside from the talent network, Fullscreen's Video Labs team works with brands and entertainment companies to help them become more successful on YouTube.[32] In September 2016, Fullscreen subsidiary McBeard acquired Video Labs, rounding out the social offerings for the company to include social creative, insights, optimization, and distribution for clients.[17]

Fullscreen is also partnering with Mattel to create its own social influencer network, the first of which will be The Hot Wheels Network.[33][34]

On November 14, 2017, Fullscreen announced the shuttering of their video on-demand service as of January 2018.[35]

On April 4, 2018, Fullscreen acquired the influencer marketing firm Reelio[36]

On January 26, 2018, Ezra Cooperstein left Fullscreen for Rooster Teeth, becoming their President.[37]

On September 7, 2018, in a memo to all Fullscreen employees, George Strompolos announced he would be stepping down from the company as CEO and moving into an advisory role.[38][39]

On February 1, 2019, Machinima, Inc. merged into Fullscreen, laying off its 81 employees and ceased all operations.

Initiatives

On November 30, 2012, Fullscreen launched their Million Dollar Creator Fund committing one million dollars' worth of advertising and promotion to their creators. Every month, four channels within the Fullscreen network will be awarded up to $10,000 in pre-roll advertising and guerilla campaigns, in which Fullscreen will pay its other partners to promote the winning channels.[40][41][42][43]

Fullscreen’s LGBTQ-pride programming kicked off with the season 2 premiere of Hella Gay with Miles McKenna, featuring Miles McKenna, on June 1 with three back-to-back episodes.[44]

Original programs
gollark: Why use a switch when you could use another computer and a bundled redstone communication link?
gollark: Just use advanced "table" technology.
gollark: Please don't do that either!
gollark: Please do not use PHP.
gollark: Assuming it has fuel of course.

See also

References
  1. "AT&T is getting ready to acquire all of Otter Media, the streaming video company it co-owns with Peter Chernin".
  2. "AT&T Acquires Full Ownership of Otter Media". August 7, 2018.
  3. "Fullscreen launches platform for monetizing YouTube videos". LA Times. Archived from the original on 2017-08-24.
  4. Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Archived from the original on 2017-06-28.
  5. Wallenstein, Andrew. "Peter Chernin's Next Moves". Variety. Archived from the original on 2018-02-13.
  6. Bond, Paul. "Sarah Silverman, Adam Carolla Launching YouTube Channels With Veteran Comedy Producer (Exclusive)". The Hollywood Reporter. Archived from the original on 2013-04-28.
  7. Joshua Cohen (December 2, 2013). "The Fine Brothers Leave Revision3, Partner With Fullscreen". Tubefilter. Archived from the original on December 5, 2013. Retrieved December 5, 2013.
  8. "How Fullscreen Built NBC Into One of YouTube's Biggest Networks". thewrap. Archived from the original on 2017-08-24.
  9. Miller, Liz Shannon. "George Strompolos Leaves YouTube to Found Start-Up". Gigaom. Archived from the original on 2013-03-23.
  10. "Fullscreen Taps ex-Hulu CEO Andy Forsell to be COO". The Video Ink.
  11. Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Archived from the original on 2017-06-28.
  12. "The Chernin Group and AT&T's Otter Media to Acquire Majority Stake in Fullscreen | AT&T". about.att.com. Archived from the original on 2015-12-13. Retrieved 2017-07-06.
  13. Lieberman, David (2014-09-22). "Peter Chernin, AT&T's Otter Media To Buy Fullscreen YouTube Network". Deadline. Archived from the original on 2017-07-31. Retrieved 2017-07-06.
  14. Kafka, Peter (2014-09-22). "AT&T & Chernin Buy Fullscreen, the Big YouTube Video Network". Recode. Archived from the original on 2017-07-31. Retrieved 2017-07-06.
  15. "Exclusive: Fullscreen to buy online video producer Rooster Teeth". Reuters. Archived from the original on 2017-08-17.
  16. "Rooster Teeth Joins Fullscreen". fullscreenmedia.co. 10 November 2014. Archived from the original on 5 May 2018. Retrieved 5 May 2018.
  17. "Fullscreen grows social-media stubble with McBeard acquisition". Bizjournals. Archived from the original on 2017-07-30.
  18. Spangler, Todd (2015-05-04). "NewFronts 2015: Fullscreen Acquires Social-Media Studio McBeard". Variety. Archived from the original on 2016-11-12. Retrieved 2016-11-11.
  19. "Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years". Archived from the original on 2017-10-04. Retrieved 2017-10-06.
  20. "comScore Releases February 2013 U.S. Online Video Rankings". comScore. Archived from the original on 2013-03-17.
  21. Gutelle, Sam. "With 35,409,000 Uniques, Fullscreen Holds Serve In Web Video Rankings". Tubefilter. Archived from the original on 2013-02-24.
  22. Carrasco, Ed. "FULLSCREEN NOW THE #1 INDEPENDENT YOUTUBE NETWORK ACCORDING TO COMSCORE [INTERVIEW]". New Media Rockstars. Archived from the original on 2013-01-28.
  23. "Former Hulu CEO Andy Forssell Joins Fullscreen". The Hollywood Reporter. Archived from the original on 2015-12-03. Retrieved 2015-11-30.
  24. "Fullscreen Unveils SVOD Streaming Service For Teens & Young Adults". Deadline. Archived from the original on 2017-06-27.
  25. "Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market". Archived from the original on 2017-07-30. Retrieved 2017-06-28.
  26. "Fullscreen Subscription-Video Service Now Available on Roku". Variety. Archived from the original on 2018-02-19.
  27. "Fullscreen SVOD Service Now Available To Prime Members Via Amazon Channels". TubeFilter. Archived from the original on 2017-06-29.
  28. Spangler, Todd (2017-06-12). "Fullscreen Subscription-Video Service Now Available on Roku". Variety. Archived from the original on 2017-06-18. Retrieved 2017-06-30.
  29. DWG+TGK. "Hip2Save". Archived from the original on 2017-09-04. Retrieved 2017-06-30.
  30. "AT&T Offers Free, Year-Long Subscription To Fullscreen's SVOD Service - Tubefilter". Tubefilter. 2016-11-29. Archived from the original on 2017-06-21. Retrieved 2017-07-05.
  31. "Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years". adweek. Archived from the original on 2017-10-04.
  32. Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Archived from the original on 14 June 2013. Retrieved 16 June 2013. For instance, Fullscreen has built a side business, Channel Plus, that services the likes of NBC, Fox and FremantleMedia, and school them on how to distribute content on YouTube.
  33. "Mattel Partners with Fullscreen to Create Hot Wheels Digital Content Innovation Team". mattel. Archived from the original on 2017-10-04.
  34. "Fullscreen Inc. is becoming Fullscreen Media". Hollywoodreporter. Archived from the original on 2017-10-04.
  35. Spangler, Todd. "Fullscreen Shutting Down Subscription VOD Service, Will Lay Off 25 Employees". Variety. Penske Business Media. Archived from the original on 14 November 2017. Retrieved 14 November 2017.
  36. Spangler, Todd. "Fullscreen Acquires Influencer-Marketing Firm Reelio". Variety. Retrieved 30 August 2018.
  37. Jarvey, Natalie. "Former Fullscreen President Ezra Cooperstein Jumps to Rooster Teeth". The Hollywood Reporter. Retrieved 30 August 2018.
  38. Spangler, Todd (2018-09-07). "Fullscreen CEO George Strompolos Exits After AT&T's Otter Media Buyout". Variety. Retrieved 2018-09-07.
  39. Chmielewski, Dawn C. (2018-09-07). "Fullscreen CEO George Strompolos To Exit Following AT&T's Acquisition of Otter Media". Deadline. Retrieved 2018-09-07.
  40. Shaw, Lucas. "YouTube Giant Fullscreen Launches Million Dollar Marketing Fund for Its Partners (Exclusive)". The Wrap. Archived from the original on 2013-03-28.
  41. O'Malley, Gavin. "Fullscreen Commits $1M To Promote Online Video". Media Post. Archived from the original on 2014-11-11.
  42. Mannarino, Matthew. "FULLSCREEN ANNOUNCES MILLION DOLLAR CREATOR FUND FOR ALL NETWORK PARTNERS". New Media Rockstars. Archived from the original on 2013-04-29.
  43. Gutelle, Sam. "Fullscreen To Spend A Cool Million On Marketing For Smaller Channels". Tubefilter. Archived from the original on 2016-03-04.
  44. "Drag Queen Star Willam Belli to Host Fullscreen Talk Show as Part of Gay-Pride Content Lineup". Variety. Archived from the original on 2017-09-10.
  45. Spangler, Todd (30 March 2016). "Fullscreen Unveils $5 Subscription Video Service, Taking on Netflix and YouTube Red". variety.com. Archived from the original on 24 March 2018. Retrieved 5 May 2018.
  46. Not Too Deep with Grace Helbig (TV Series 2016– ), archived from the original on 2018-05-05, retrieved 2017-07-03
  47. Filthy Preppy Teen$ (TV Series 2015– ), retrieved 2017-07-03
  48. TheMostPopularGirls (16 August 2016). "Dr. Havoc's Diary TRAILER". Archived from the original on 9 November 2016. Retrieved 5 May 2018 – via YouTube.
  49. Zall Good (TV Series 2016– ), retrieved 2017-07-03
  50. Electra Woman and Dyna Girl (TV Mini-Series 2016– ), archived from the original on 2016-04-04, retrieved 2017-07-03
  51. The Deleted (TV Series 2016– ), archived from the original on 2017-08-09, retrieved 2017-07-03
  52. Magic Funhouse! (TV Series 2016– ), archived from the original on 2018-05-05, retrieved 2017-07-03
  53. Celebs React (TV Series 2016– ), retrieved 2017-07-03
  54. "Fullscreen Expands Original Programming Slate with Seven New and Returning Series Including Bret Easton Ellis’ "The Deleted" & "Magic Funhouse" with Brandon Rogers". www.businesswire.com. Retrieved 2017-07-03.
  55. The Outfield (2015), archived from the original on 2015-11-06, retrieved 2017-07-03
  56. "The What's Underneath Project on Fullscreen - StyleLikeU". StyleLikeU. 2016-09-15. Archived from the original on 2017-07-18. Retrieved 2017-07-03.
  57. Explain Things to Me (TV Series 2016– ), retrieved 2017-07-03
  58. Kingdom Geek (TV Series 2016– ), retrieved 2017-07-03
  59. Party in the Back (TV Series 2016– ), retrieved 2017-07-03
  60. "Binge on Fullscreen". TVGuide.com. Retrieved 2017-07-03.
  61. Lady Bits with Lauren Giraldo (TV Series 2017– ), retrieved 2017-07-03
  62. The Drop (2016), retrieved 2017-07-03
  63. Present Tense (TV Series 2016– ), retrieved 2017-07-03
  64. Apologies in Advance with Andrea Russett (TV Series 2017– ), retrieved 2017-07-03
  65. Shan Boody Is Your Perfect Date (TV Series 2017– ), retrieved 2017-07-03
  66. The Minutes Collection (TV Mini-Series 2017), retrieved 2017-07-03
  67. "Fullscreen Expands Slate Offering in LGBTQ Vertical with Miles McKenna, William Belli and Rachel… - VideoInk". thevideoink.com. 18 May 2017. Retrieved 5 May 2018.
  68. Psychobabble (TV Series 2017– ), retrieved 2017-07-03
  69. GOAT Rodeo (TV Series 2017– ), retrieved 2017-07-03
  70. Jack and Dean of All Trades (TV Series 2016– ), retrieved 2017-07-03
  71. "Watch Fullscreen's The Search for The Holy Fail on Fullscreen". Fullscreen. Retrieved 2017-07-03.
  72. Search Bar (TV Series 2017– ), retrieved 2017-07-03
  73. Goin' Raw with Timothy Delaghetto (TV Series 2017– ), retrieved 2017-07-03
  74. WildCats (TV Series 2014– ), retrieved 2017-07-03
  75. Unzipped with Lizzie Velasquez (TV Series 2017– ), retrieved 2017-07-03
  76. Cassandra French's Finishing School (TV Series 2017– ), retrieved 2017-07-03
  77. Spangler, Todd (2017-01-12). "'Pretty Little Liars' Star Shay Mitchell Gets Reality Series at Fullscreen". Variety. Archived from the original on 2017-06-19. Retrieved 2017-07-03.
  78. H8ters (TV Series 2017– ), retrieved 2017-07-03
  79. "Watch About to Break on Fullscreen". Fullscreen. Retrieved 2017-07-03.
  80. "Fullscreen to Debut Rae Sremmurd Film, Talkers From Timothy DeLaGhetto And Joe Santagato". IMDb. Retrieved 2017-07-03.
  81. Clickbait (TV Series 2017– ), retrieved 2017-07-03
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.