Boomerang (Australian and New Zealand TV channel)
Boomerang is an Australian pay television channel owned by Warner Bros., a unit of WarnerMedia and its main flagship channel of Cartoon Network.
Boomerang | |
---|---|
Launched | 3 April 2001 (as a block) 14 March 2004 (as a channel) |
Owned by | Warner Bros. Australia & New Zealand (WarnerMedia) |
Picture format | 576i (16:9 SDTV) |
Country | Australia |
Language | English |
Sister channel(s) | Cartoon Network CNN International |
Website | www.Boomerangtv.com.au |
Availability | |
Satellite | |
Foxtel | Channel 715 |
Cable | |
Foxtel | Channel 715 |
Neighbourhood Cable | Channel 30 |
TransACT | Channel 204 |
IPTV | |
FetchTV | Channel 255 |
Streaming media | |
Foxtel Go | Channel 715 |
Branding
The Australian version of Boomerang was launched on 14 March 2004 as part of the Foxtel Digital launch, with a line-up very similar to that of the US and UK version. Originally devoted to classic animation from studios such as Hanna-Barbera, the channel has since expanded to include more contemporary programming. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]
On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]
On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014 Boomerang had launched Art&Graft redesign which by 2015 came to Asia-Pacific territories, the United States, and later to Europe, the Middle East and Africa.[4]
Logos
- 3 April 2001 - November ?? 2007
- November ?? 2007 - 1 December 2012
- 1 December 2012 - 3 November 2014
- 3 November 2014 - present
See also
References
- Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
- Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
- Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
- Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.