Flavor (Iyanya song)

"Flavor" (also spelt "Flavour") is a song recorded by Nigerian recording artist Iyanya for his second studio album, Desire (2013). It was released as the record's third commercial single on 10 November 2012 through Made Men Music Group, a record label he co-owns with his manager, Franklin Ube. Written by the singer and produced by long-time collaborator D'Tunes, "Flavor" is a highlife and pop-influenced song. It features Iyanya questioning his lover through repetitive lyrics.

"Flavor"
Single by Iyanya
from the album Desire
Released10 November 2012
Recorded2012
Genre
Length4:18
LabelMade Men Music Group
Songwriter(s)Iyanya Mbuk
Producer(s)D'Tunes
Iyanya singles chronology
"Ur Waist"
(2012)		 "Flavor"
(2012)		 "Sexy Mama"
(2013)

The single received generally positive reviews from contemporary music critics; a reviewer from Pulse congratulated Iyanya's grooviness while another provided an explanation for its success. An accompanying music video for "Flavor" was released on 24 December 2012 and features the singer performing and dancing through a shopping centre and a nightclub in London. Iyanya has also performed the single on several occasions, including on his 2013 promotional tours for Desire.

Background and composition

"Flavor" was first released on 10 November 2012 as the third single from his then-upcoming second studio album, Desire (2013);[1][2] a version of the song featuring non-explicit lyrics was released a few months later on 6 March, also in 2013.[3] Made Men Music Group covered the release, which the singer co-owned with his manager, Franklin Ube.[4] In an interview with Vanguard, Iyanya noted that the track, in addition to a majority of the parent record, was inspired by his enjoyment of writing about his feelings in love songs; he also described that "Flavor" was one of his compositions to fall under the pop genre, following "Kukere" and "Ur Waist".[5] Written by the singer and produced solely by long-time collaborator D'Tunes,[6] "Flavor" is a song influenced by the Highlife genre.[7] In the recording's lyrics, Iyanya is revealed as a man who is constantly questioning his lover's motives.[7] Through the use of a "funkified" melody and beats, and the large addition of strings, the singer performs several of its lyrics repetitively: "Omoge, what's your flavor? / Omoge, what's your flavor?".[7]

Critical reception

"Flavor" was generally well received by contemporary music critics. A reviewer from Pulse was positive towards "Flavor" and claimed that it was unlikely that a fan of Iyanya has not yet "grooved" to the track.[8] Additionally, Olumide Adesida stated that this led to the single being heavily played on Nigerian radio.[9] Don Boye from tooXclusive claimed that the single proved Iyanya "is ending 2013 on a high note".[10]

Accolades

The music video for "Flavor" was nominated for "Most Gifted Male Video" at the 2013 Channel O Music Video Awards.[11] However, Iyanya lost to Tswana rapper Zeus for his 2013 single "#DatsWassup", featuring musicians Aka and Tumi.[12]

Year Awards ceremony Award description(s) Results
2013 Channel O Music Video Awards Most Gifted Male Video Nominated

Promotion

The accompanying music video for the single was shot in London by Moe Musa.[13] It was released on 24 December 2012 through Iyanya's official YouTube account.[14][15] The video commences with footage from the live concert in which he asks the audience: "It's getting really hot in here, can I take my shirt off?". Several scenes display the singer loitering around a shopping centre, dancing in a nightclub, and driving around the city at night. He is also shown dancing with various female companions and hugging a few of his friends. The visual ends with Iyanya drinking vodka around the aforementioned ladies. Boye appreciated the clip and Iyanya for ending the year off right.[10]

In 2013, Iyanya performed "Flavor" for the first time at a concert in Vancouver, British Columbia, Canada to promote Desire.[16] The promotion business Cokobar helped fund the tour in collaboration with the singer's record label, Made Men Music Group.[17] During the Music Festival Lagos 2015, held in Lagos, Nigeria, Iyanya performed "Flavor" in addition to the album tracks "Gift" and "Sexy Mama". Ayomide O. Tayo from the Nigerian publication Pulse noted that his female fans in the crowd were delighted by both his appearance and the performance.[18]

gollark: My tape download program now supports downloading big files without splitting them, via range requests, assuming they're served from a server which supports it: https://pastebin.com/LW9RFpmY (do `web2tape https://url.whatever range`)
gollark: Here is a similar thing for JSON. Note that it delegates out to an external JSON library for string escaping.```luafunction safe_json_serialize(x, prev) local t = type(x) if t == "number" then if x ~= x or x <= -math.huge or x >= math.huge then return tostring(x) end return string.format("%.14g", x) elseif t == "string" then return json.encode(x) elseif t == "table" then prev = prev or {} local as_array = true local max = 0 for k in pairs(x) do if type(k) ~= "number" then as_array = false break end if k > max then max = k end end if as_array then for i = 1, max do if x[i] == nil then as_array = false break end end end if as_array then local res = {} for i, v in ipairs(x) do table.insert(res, safe_json_serialize(v)) end return "["..table.concat(res, ",").."]" else local res = {} for k, v in pairs(x) do table.insert(res, json.encode(tostring(k)) .. ":" .. safe_json_serialize(v)) end return "{"..table.concat(res, ",").."}" end elseif t == "boolean" then return tostring(x) elseif x == nil then return "null" else return json.encode(tostring(x)) endend```
gollark: My tape shuffler thing from a while ago got changed round a bit. Apparently there's some demand for it, so I've improved the metadata format and written some documentation for it, and made the encoder work better by using file metadata instead of filenames and running tasks in parallel so it's much faster. The slightly updated code and docs are here: https://pastebin.com/SPyr8jrh. There are also people working on alternative playback/encoding software for the format for some reason.
gollark: Are you less utilitarian with your names than <@125217743170568192> but don't really want to name your cool shiny robot with the sort of names used by *foolish organic lifeforms*? Care somewhat about storage space and have HTTP enabled to download name lists? Try OC Robot Name Thing! It uses the OpenComputers robot name list for your... CC computer? https://pastebin.com/PgqwZkn5
gollark: I wanted something to play varying music in my base, so I made this.https://pastebin.com/SPyr8jrh is the CC bit, which automatically loads random tapes from a connected chest into the connected tape drive and plays a random track. The "random track" bit works by using an 8KiB block of metadata at the start of the tape.Because I did not want to muck around with handling files bigger than CC could handle within CC, "tape images" are generated with this: https://pastebin.com/kX8k7xYZ. It requires `ffmpeg` to be available and `LionRay.jar` in the working directory, and takes one command line argument, the directory to load to tape. It expects a directory of tracks in any ffmpeg-compatible audio format with the filename `[artist] - [track].[filetype extension]` (this is editable if you particularly care), and outputs one file in the working directory, `tape.bin`. Please make sure this actually fits on your tape.I also wrote this really simple program to write a file from the internet™️ to tape: https://pastebin.com/LW9RFpmY. You can use this to write a tape image to tape.EDIT with today's updates: the internet→tape writer now actually checks if the tape is big enough, and the shuffling algorithm now actually takes into account tapes with different numbers of tracks properly, as well as reducing the frequency of a track after it's already been played recently.

References
  1. Adeyemo, Adeola (10 November 2012). "New Music: Iyanya – Flavour". BellaNaija. Retrieved 6 October 2013.
  2. "Desire by Iyanya on iTunes". iTunes Store. Apple Inc. 6 February 2013. Retrieved 23 October 2016.
  3. ""Flavour" by Iyanya on iTunes". iTunes Store. Apple Inc. 6 March 2013. Retrieved 25 October 2016.
  4. OJ, Demola (23 December 2012). "Video Premiere: Iyanya – Flavour". NotJustOk. Retrieved 5 August 2013.
  5. Ogunjimi, Opeoluwani (12 January 2013). "My Manager tricked me into doing Kukere – Iyanya". Vanguard. Retrieved 25 October 2016.
  6. Boye, Don (11 November 2012). "Iyanya – Flavour". tooXclusive. Retrieved 25 October 2016.
  7. Oyeakd (10 November 2012). "Single Premiere: @Iyanya – Flavour". 360 Nobs. Retrieved 25 October 2016.
  8. Pulse staff (30 January 2013). "Party With The Stars At 'Iyanya Vs Desire', Iyanya's Album Launch". Pulse. Retrieved 25 October 2016.
  9. Adesida, Olumide (24 July 2016). "Here are the Top 40 most consistent hitmakers in Africa (Part 2)". Nigerian Entertainment Today. Retrieved 25 October 2016.
  10. Boye, Don (23 December 2012). "Video: Iyanya – Flavour". tooXclusive. Retrieved 25 October 2016.
  11. Aiki, Damilare (4 September 2013). "2013 Channel O Music Video Awards: First Photos from the Nominees Announcement + Complete List of Nominees". BellaNaija. Retrieved 24 September 2013.
  12. Amaz, King (30 November 2013). "Channel O Music Video Awards 2013: Full List Of Winners". 360 Nobs. Retrieved 25 October 2016.
  13. Pulse staff (23 December 2012). "New Video – Flavour By Iyanya". Pulse. Retrieved 5 September 2013.
  14. officialiyanya (24 December 2012). "Iyanya – Flavour [Official Video]". YouTube. Retrieved 25 October 2016.
  15. Quedy, Qazim (23 December 2012). "New Video: Iyanya – Flavour". 360 Nobs. Retrieved 25 October 2016.
  16. Music in Africa staff (21 March 2016). "Nigeria's Iyanya to tour Canada". Music in Africa. Retrieved 25 October 2016.
  17. Pulse staff (10 June 2013). "The Big Time! Iyanya Makes Giant Strides With The UK Kukere Concerts". Pulse. Retrieved 25 October 2016.
  18. Tayo, Ayomide O. (12 March 2015). "Iyanya: Watch the star thrill fans at Music Festival Lagos 2015". Pulse. Retrieved 23 October 2016.
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