Fiat Strada

The Fiat Strada is a supermini coupé utility produced by the Italian manufacturer Fiat since 1996. It is based on Fiat's world car "project 178", the Palio. It is produced by Fiat Automóveis in Brazil, and has been marketed worldwide, excluding the United States and Canada. In Europe the Strada was sold by Fiat Professional division.

This article is about the 1990s–2000s commercial vehicle. For the 1970s–1980s small car, see Fiat Ritmo.
Fiat Strada
Overview
ManufacturerFiat
Also calledRam 700 (Mexico)
Production1996–present
AssemblyBetim, Brazil (Fiat Brazil)
Rosslyn, South Africa (Nissan)[1]
DesignerGiorgetto Giugiaro
Body and chassis
ClassCoupé utility
Body style2/3-door coupé utility (pickup)
LayoutFront-engine, front-wheel-drive
PlatformProject 178
RelatedFiat Palio
Fiat Siena
Fiat Albea
Fiat Perla
Powertrain
Engine1.2 L FIRE I4 petrol
1.3 L Fiasa I4 petrol
1.4 L FIRE I4 petrol
1.4L FIRE Evo I4 flexyfuel
1.5 L Fiasa I4 flexyfuel
1.6 L Torque I4 petrol
1.6 L E.torQ I4 flexyfuel
1.8 L E.torQ I4 flexyfuel
1.3 L MultiJet I4 diesel
1.7L TD I4 diesel
1.9 L JTD I4 diesel
Transmission5-speed manual
Dimensions
Wheelbase2,718 mm (107.0 in)[2][3][4][5]
Length4,398 mm (173.1 in) (1996–2001)[2]
4,400 mm (173.2 in) (2001–2004)[3]
4,444 mm (175.0 in) (2004–2009)[4]
4,409 mm (173.6 in) (2009–present)[5]
Width1,665 mm (65.6 in) (1996–2004)[2][3]
1,664 mm (65.5 in) (2004–present)[4][5]
Height1,505 mm (59.3 in) (1996–2004)[2][3]
1,559 mm (61.4 in) (2004–2009)[4]
1,564 mm (61.6 in) (2009–present)[5]
Chronology
PredecessorFiat Fiorino Pickup (Europe)
Fiat 147 City (Brazil)

First generation (1996-present)

Launched in 1996 in Brazil, it was the cargo member of the "178 Project".[6] The Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in). In Europe the Strada was launched in April 1999[7] with two engine: the 1.2 Fire petrol with 73 hp and the 1.7 turbodiesel with 70 hp.

2001 revision

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

2004 revision

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 PS and Euro 4 standard emission level.

2009–2013

Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style[8] with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version[9] (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For diesel, the 1.3-L 16V Multijet unit with 87 PS (64 kW; 86 hp) is also available.[10]

The Strada was relaunched for Italy and other selected European markets in 2012.[11]

2013–present
Strada Adventure Mk V

At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014)[12] based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700.

In 2018, total sales of the Strada in the Brazilian market surpassed 1.4 million of units.[13]

Second generation (2020-present)
2020 Fiat Strada double cab

The second generation of the Fiat Strada (codeproject 281[14]) is presented on June 26, 2020 in Brazil and is based on the new MC-P modular platform derived from the Fiat Argo with the front MacPherson suspension and part of the cabin taken from the Fiat Mobi model and the rear suspension taken from the brazilian Fiat Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats.[15]

The second generation of Strada introduce the large silver-colored Fiat front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg and 1,354 liters for the first and 650 kg and 844 liters for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 208 mm and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the Fiat Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

Engine

The range of engines consist in the 1.4 Fire Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurace versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom and Volcano, both with the five-speed manual gearbox gears and the E-Locker traction control system.

  • 1996-2000 Fiat Strada rear
  • 2001 Fiat Strada
  • 2001 Fiat Strada rear
  • 2004 Fiat Strada
  • 2004 Fiat Strada rear
  • 2004 Fiat Strada (extended cab)
  • 2009 Fiat Strada Adventure
  • 2010 Fiat Strada Adventure
  • 2012 Fiat Strada Adventure
  • 2012 Fiat Strada Adventure rear

Sales
Calendar Year BrazilArgentinaMexico as Ram 700 Since 2015
200761,3281,386
200871,929833
200989,9681,272[16]
2010116,7943,292[17]
2011118.579[18]7,051
2012117,4557,659[17]
2013122,904[19]7,225[20]
2014153,1305,652[20]
201598,63116,299[20] 8,159[21]
201659,44913,882[20] 3,684[22]
2017 32,6597,078[20] 3,961[23]
Total 1,843,847

See also
The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.

References
  1. "Fiat. Fiat In South Africa". Car-cat.com. Retrieved 16 July 2010.
  2. "Fiat Strada Trekking - Ficha técnica". Vrum.com.br. Retrieved 26 May 2013.
  3. "Fiat Strada LX - Ficha técnica". Vrum.com.br. Retrieved 26 May 2013.
  4. "Fiat Strada Trekking - Ficha técnica". Vrum.com.br. Retrieved 26 May 2013.
  5. "Fiat Strada Trekking - Ficha técnica". Vrum.com.br. Retrieved 26 May 2013.
  6. "FIAT STRADA: LA "WORLD CAR" FIAT TRE ANNI DOPO" (in Italian). FCA EMEA Press comunicati stampa. Retrieved 24 April 1999. Check date values in: |accessdate= (help)
  7. "Fiat Strada lancio europeo" (in Italian). FCA EMEA Press comunicati stampa. Retrieved 29 April 1999. Check date values in: |accessdate= (help)
  8. "Nova Fiat Strada Sporting" (in Portuguese). Sobre Carros. Retrieved 26 May 2013.
  9. "Fiat Strada doppia cabina" (in Italian). OmniAuto.it. Retrieved 1 July 2009.
  10. "Argentina: Fiat Launches Strada Multijet". AutoCarbe.com. Archived from the original on September 15, 2011. Retrieved 8 March 2010.
  11. "Fiat teams up with an Italian clothing company for special edition Strada". Italiaspeed.com. Retrieved 3 March 2012.
  12. Fiat Strada 2014 (facelift) Archived 2014-05-14 at the Wayback Machine
  13. 1.4 million unit sold in Brazil
  14. "Fiat continúa con el desarrollo de la nueva Strada en sintonía con Toro" (in Portuguese). 26 August 2019. Retrieved 12 June 2020.
  15. carscoop.com, ed. (7 April 2020). "FCA's New 2021 Fiat Strada Is A Small Pickup Truck For South America". Retrieved 12 June 2020.
  16. Cars Italy (fiat-car-sales_argentina-2007-2008-2009)
  17. Cars Italy (Fiat Car Sales Argentina-2010-2011-2012)
  18. Cars Italy (Fiat Car Sales Brazil-2010-2011-2012)
  19. Cars Italy (Fiat Car Sales Brazil)
  20. Cars Italy (Sales Argentina)
  21. Autocosmos (Los 30 Vehículos más Vendidos en México Durante 2015)
  22. Cars Italy (Sales México)
  23. El Universal (Los Autos más Vendidos en México de Enero-Mayo 2017)
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