Dreamer (advertisement)

*Dreamer / Dream Club*
Agency	Abbott Mead Vickers BBDO, London
Client	Diageo
Language	English
Running time	60 seconds
Product	Guinness draught stout;
Release date(s)	6 April 2001
Directed by	Jonathan Glazer
Music by	Roger Williams ("So Nice (Summer Samba)")
Production; company	Academy Productions, London
Produced by	Nick Morris; Yvonne Chalkley (agency producer)
Country	United Kingdom
Budget	£1 million (campaign)
Preceded by	Bet on Black
Followed by	Free In

Dreamer (also known as Dream Club) is an integrated advertising campaign launched by Diageo in 2001 to promote Guinness-brand draught stout in the United Kingdom. It is the fourth piece of the Good things come to those who wait campaign, following on from Swimblack, Surfer, and Bet on Black. As with the previous pieces of the campaign, Dreamer was handled by advertising agency Abbott Mead Vickers BBDO and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by Jonathan Glazer, who had also directed two of the three previous ads. Post production work was completed by The Computer Film Company which animated the squirrel sequence. The piece was premiered on SKY television on 6 April 2001, appearing on terrestrial television channels the following day.

Dreamer was a middling success, with Guinness sales figures and market share holding steady during the period that the piece was broadcast, but failing to improve figures in the same way that earlier pieces of the campaign had achieved. It was to be the final piece of the Good Things campaign for several years, as Diageo made the decision to pursue more pan-European campaigns through the first half of the 2000s.

Additional credits

Account Executive: Clive Tanqueray
Executive Creative Director: Peter Souter
Creative Director / Copywriter / Art Director: Walter Campbell
Director of Photography: Daniel Landin
Production Designer: Chris Oddy
Editor: Sam Sneade, Sam Sneade Editing, London
Sound Design Company: Wave Studios, London
Sound Designers: Johnnie Burn / Peter Raeburn
Music Production Company: Soundtree Music, London
Music Arranger: Peter Raeburn
Animation Company / Computer Graphics: The Computer Film Company, London

gollark: Idea: autodecommaizer.

gollark: All, who disagree are wrong.

gollark: This is, the right way to use. commas.

gollark: I, like to use commas, in the correct way.

gollark: In general, you *cannot* install potatOS on other random OSes.

External links

"Dreamer" video and commentary at the Framestore CFC website.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.