Destination marketing organization
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. Previously DMOs have been known as tourist boards, tourism authorities or "Convention and Visitors Bureaux".[1] They provide information to leisure travellers and where they have a suitable infrastructure, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, abbreviated as MICE.[1]
DMOs are generally tied to the local government infrastructure, often with funds being generated by specific taxes, such as hotel taxes, membership fee and sometimes government subsidies.[1] However experiences of a decline in tourism following reduction of state expenditure has led the tourist industry to create a private sector coalition to function as a DMO.[2]
References
- "Definition of DMO in Travel and Tourism". TripSavvy. Dotdash. Retrieved 31 May 2020.
- "Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think. Destination Think! Professional Services Inc. 4 October 2016. Retrieved 31 May 2020.
- R. C. Ford and W.C. Peeper, 2008. Managing Destination Marketing Organizations: The Tasks, Roles, and Responsibilities of the Convention and Visitors Bureau Executive, Orlando, FL, ForPer Publications.
