Daniel Lalonde

Daniel Lalonde (born 1963)[1] is a Canadian businessperson[2] known for heading brands such as Louis Vuitton, Ralph Lauren, Nespresso[3] and Moët & Chandon. After starting his management career with companies such as Häagen-Dazs and Nespresso,[4] he spent ten years at LVMH as president and CEO of LVMH Watches & Jewelry North America, Louis Vuitton in North America, and Moët & Chandon globally.[5][3][6] After two years as international president of Ralph Lauren, since 2014 he has served as CEO of the French fashion company SMCP.[3]

Daniel Lalonde
Born1963 (age 56–57)[1]
Cornwall, Ontario, Canada
NationalityCanadian
Alma materUniversity of Waterloo, INSEAD Business School
OccupationBusiness executive
Years active1990s-present
EmployerSMCP (CEO)
Board member ofSMCP SA, INSEAD

Early life and education

Daniel Lalonde was born in 1963[1] in Cornwall, Ontario.[4] Lalonde's mother worked as a nurse, while his father was a teacher.[1] Fluent in both English and French,[7] Lalonde spent his youth in Cornwall[4][3] and attended École secondaire catholique La Citadelle[3] with aspirations to become a professional hockey player.[4] He studied mathematics at the University of Waterloo in Waterloo, Ontario,[3][4] earning a Bachelor of Mathematics and graduating with honors.[5] After working in Toronto for a consulting firm,[3] he moved[2] to France to study business administration at the INSEAD Business School.[3] He graduated with a Master of Business Administration[4] in 1991.[5]

Career

Early consulting

Lalonde remained in Paris after graduating from INSEAD, initially working at a management consultancy firm[3][4] and at Rothschilds.[4] He "made a name for himself"[2] as managing director of Häagen-Dazs Europe's retail-store division, where he quickly "developed a network of 130 stores in 12 countries, tripling the business." In the mid-1990s,[4] helped launch Nestle's Nespresso brand in North America,[3] serving as Nespresso North America's president and CEO.[5][8] He also spent five years[4] as Nespresso's global chief operating officer (COO)[3][5] while based in Switzerland. According to The New York Sun, Lalonde is credited with "[raising] annual sales from $25 million in five countries to $360 million in 30 countries," with Nespresso reaching "the no. 1 position in global sales for four straight years" during his tenure.[4]

LVMH

In 2002, he was hired by LVMH (Louis Vuitton Moët Hennessy)[3][4][8] as president and CEO of LVMH Watches & Jewelry[2] in North America,[3][5][4] overseeing brands such as Christian Dior, Chaumet, Zenith, OMAS, and De Beers LV.[4] His first major task at LVMH was to improve lagging sales for the TAG Heuer watch brand;[2] Lalonde focused on "superaffluent" markets,[4] such as the golf community in North America,[2] and redesigned the company's customer service[4] and retail strategies.[2][4] He also recruited celebrities, such as Tiger Woods, Uma Thurman,[3][4] Maria Sharapova, and Brad Pitt to take part in watch campaigns photographed by Patrick Demarchelier, with Woods' recruitment as a brand ambassador reportedly leading to a 30% increase in sales. Under Lalonde, TAG Heuer's sales represented over "50% of the growth in the luxury watch market" in the United States in 2004 and, by 2005, TAG Heuer was rated as the No. 2 luxury watch brand.[4]

Lalonde served as president and CEO of Louis Vuitton North America[9][2][10][3] from 2006[9] to 2010,[9][2] then returned to France to become the global CEO for LVMH brands Moët and Dom Pérignon.[3] In 2010,[11] he became global CEO and president of Moët & Chandon[5][8][11][9] and, in July 2010, was named president and CEO of both Moët & Chandon and Dom Pérignon worldwide.[2]

Ralph Lauren

After ten years at LVMH,[3][5] Lalonde became president of Ralph Lauren International[10][5] in January 2012,[8][9] in what was a newly created position.[12] He announced his departure from Ralph Lauren in December 2013.[9]

SMCP

In May 2014,[10][13][14] he became the president[5] and chief executive officer of SMCP (Sandro - Maje - Claudie Pierlot),[8] an internationally expanding French luxury fashion company [15][6][16] in which he also became an investor.[3] During his first year of leading SMCP, Lalonde travelled extensively in Asia, the Middle East, the United States, and Europe,[17] with the company posting a 19.2 percent rise in sales for the first half of 2016.[15] Under Lalonde, SMCP became a publicly traded company on the Paris Stock Exchange in October 2017 with a valuation of US$2.5 billion at its IPO.[3] In June 2019, after having reported revenues of 1 billion euros for 2018; Lalonde announced that SMCP will acquire French menswear "Accessible Luxury" label De Fursac,[18] with international expansion planned for the brand.[19]

Affiliations

Lalonde serves on the board of INSEAD, his alma mater,[5] and has lectured at institutions such as Harvard Business School and Columbia University.[7]

Personal life

Currently based[15] in Paris with his wife Yvonne[1] and their three children,[7] since the late 1990s Lalonde has traveled between New York, Paris,[3] and Toronto.[1] He has interests in vintage wine and oenology with private cellars in Paris, France.[7]

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References
  1. "Taste for luxury is a job requirement - There is no secret formula for how Daniel Lalonde rose to become president and CEO of Louis Vuitton North America", Bernadette Morra, The Toronto Star, October 9, 2008
  2. "Daniel Lalonde, Louis Vuitton, and the World of Luxury Brands", Jim Tobler, Montecristo Magazine, September 19, 2010
  3. "Fashion-brand CEO born and raised in Cornwall" Archived 2018-03-17 at the Wayback Machine, Alan S. Hale, Cornwall Standard-Freeholder, October 26, 2017
  4. "Daniel Lalonde Works His Marketing Magic for LVMH", Pranay Gupte, The New York Sun, May 16, 2005
  5. "Daniel Lalonde, MBA'91J", INSEAD
  6. "Sandro and Maje Parent Taps Daniel Lalonde as CEO", Miles Socha, Women's Wear Daily, April 8, 2014
  7. "Daniel Lalonde - Champagne wasn’t always a bubbly", Anindita Ghose, Livemint Magazine, December 2, 2011
  8. "Daniel Lalonde", Bloomberg News
  9. "Daniel Lalonde Steps Down As President Of Ralph Lauren International", Fashion Week Daily, December 9, 2013
  10. "Lalonde Named CEO of SMCP, Trinity Appoints Cohen, Barrato Exits Brioni, Wilts Back to Boss", Robin Mellery-Pratt, Business of Fashion, April 11, 2014
  11. "New Man at Moet and Chandon Helm", Alan Lodge, The Drinks Business, January 9, 2012
  12. "Ralph Lauren Names Daniel Lalonde As New President", Marc Karimzadeh, The Beverly Hills Courier
  13. "Ralph Lauren international boss Daniel Lalonde departs for Sandro and Maje", Nick Johnstone, Drapers, 8 April 2014
  14. "Daniel Lalonde Tapped for CEO of SMCP", FashionUnited, 08 April 2014
  15. "SMCP's Daniel Lalonde: Expect More Private Equity Transactions in 2017", Business of Fashion, January 4, 2017
  16. "A new boss at the head of Sandro and Maje - Daniel Lalonde, a Canadian from Ralph Lauren and LVMH, takes the chair.", Les Échos, April 29, 2014
  17. "Daniel Lalonde (SMCP): Everywhere, I have noticed the desirability of our brands", Anaïs Lerévérend, Fashion Network, April 2, 2015
  18. "SMCP Bidding To Become The Leading Group In Accessible Luxury Following Its First Acquisition"; Forbes, June 26, 2019.
  19. "French fashion group SMCP buys men's luxury brand De Fursac"; Reuters; June 25, 2019.
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