CentralWorld

CentralWorld (Thai: เซ็นทรัลเวิลด์, styled as centralwOrld) is a shopping plaza and complex in Bangkok, Thailand.[5] It is the eleventh largest shopping complex in the world. The complex, which includes a hotel and office tower, is owned by Central Pattana. In 2006, after three years of design and renovation, CentralWorld was expanded to 550,000 m2 (5,900,000 sq ft) of shopping mall and 830,000 m2 (8,900,000 sq ft) of complex, topping nearby rival Siam Paragon in terms of size.

centralwOrld
Overview
LocationPathum Wan, Bangkok, Thailand
Coordinates13°44′49″N 100°32′23″E
Address999/9 Rama I Road
Opening date1990 (World Trade Center)
18 June 2001 (Central World)
DeveloperCentral Pattana
ManagementPatcharin Apirukworawut[1]
OwnerCentral Pattana
ArchitectAltoon + Porter Architects LLP
No. of stores and services495[2]
No. of anchor tenants7[2]
Total retail floor area187,046 square metres (2,013,346.39 sq ft)[2]
No. of floors7[3]
Parking7,000[4]
Websitewww.centralworld.co.th
Other facts and statistics of CentralWorld:
  • Renovated opening date: 21 July 2006
  • GFA of shopping mall: 550,000 square metres (5,920,150.73 sq ft) include:
    • GLA of stores rental: 409,500 square metres (4,407,821.32 sq ft)
  • GFA of 5-star hotel (exclude convention center): 90,000 square metres (968,751.94 sq ft)
  • GFA of convention center: 17,000 square metres (182,986.48 sq ft)
  • GFA of offices tower: 80,000 square metres (861,112.83 sq ft)
  • GFA of indoor parking structure and parking underground of shopping mall and offices tower: 287,000 square metres (3,089,242.29 sq ft)
  • No. of floors in CentralWorld complex:
    • Shopping mall (zone A-C): 7
    • Shopping mall (zone D): 8
    • Shopping mall (zone E): 3
    • Shopping mall (zone F exclude cineplex and indoor parking structure): 3
    • Shopping mall (zone F only cineplex): 4
    • Shopping mall (zone F only indoor parking structure): ~20
    • Central tower (Central Department Store and Central Tower @ CentralWorld): 20
    • Isetan tower: 8 (To be renamed in 2021)
    • Offices tower: 45
    • Hotel tower (include convention center): 57
    • Convention center (a part of 5-star hotel tower): 4
    • Parking underground of shopping mall and offices tower: 2
  • CentralWorld is a part shopping mall of Ratchaprasong Shopping District in Bangkok
  • CentralWorld is a member of Ratchaprasong Square Trade Association (RSTA)
Central Dome

History

World Trade Center

Originally called the World Trade Center, the eight-story mall was opened in 1990. Central Group acquired the property in 2002 from the Wang Phetchabun group and changed the name to Central World Plaza. In 2005 it was renamed CentralWorld. It is on leased Crown Property Bureau land. In its acquisition, the Central Group's property development arm, Central Pattana (SET: CPN), secured a new 30-year lease on the site.[6]

Mall renovations

Anticipating the opening of the luxury Siam Paragon, CPN started massive renovations and expansion on the site in 2003. CPN changed the name from World Trade Center to Central World Plaza. The original mall structure was 300,000 square meters. The expansion plans boosted that to 430,000 square meters. Though work was not yet complete, CPN held an official opening of the renovated complex on 21 July 2006; it was expected to be fully operational by October 2006. At the time CPN change the name to Centralworld. By May 2007 the mall was fully opened, but some parts of the upper floors remained vacant. Major exterior construction was ongoing on the hotel in the northwest corner of the mall and the extension floors to the ZEN department store in southeast corner.

The renovated complex aimed to attract 150,000 customers per day, spending more than 7 billion baht annually. It marketed itself as a middle class shopping center, opposed to the upper class-market Siam Paragon.[7][8]

CentralWorld did not achieve its goal in term of daily visitors because of several reasons, including political turmoil and an ongoing economic downturn. However, shopper numbers soon increased, though reliable figures are lacking. Bangkok's New Year countdown celebrations were held in front of CentralWorld, which quickly became a tradition, with the number of people increasing every year.

The Offices at CentralWorld

Renovations included completing an unfinished office tower, work on which had been halted in 1999 with only 39 of the planned 63 floors completed. Construction resumed in early 2003, expanding the tower to a 45-story, 204-meter, design, with the completed tower opening in 2005.[9]

Centara Grand at CentralWorld
Main article: Centara Grand and Bangkok Convention Centre

Centara Grand is a chain hotel built on land leased from the Crown Properties Bureau. The flagship hotel, the Centara Grand at CentralWorld, is attached to both the CentralWorld mall and the Offices at CentralWorld.

2010 fire damage

CentralWorld was temporarily closed on 19 May 2010 due to severe arson damage, which occurred as troops dislodged protesters from the area during the 2010 Thailand political protests. The adjoining 'Zen' section suffered massive damage from the rioters.[10][11]

The Isetan portion was reopened soon after. Following repairs, a large part of CentralWorld was reopened on 28 September 2010. The 'Zen' section reopened on 6 January 2012.

Mall renovations 2016–2018

Renovations included Enhance circulation and simplified navigation, add escalator in Zone A, re-zone merchandise to suit current market, use open shop-front design to enhance customer experience, enhance linkage to BTS Skytrain, and building for second Apple Store in Thailand.

The renovations started in Autumn 2016 and were due to be completed in 2018.

2019 fire and ZEN renamed into Central

During the evening rush hour on 10 April 2019, a fire that apparently started elsewhere spread to the eighth floor via air vent pipes, and the mall was ordered evacuated. At least two people, both employees, were reported to have died after jumping from the building.[12][13][14][15]

In December 2019, after three decades, ZEN was renamed into Central, positioned as an experimental experience store. The whole Central Department Store's CentralWorld store will be revamped by hiring three famous designers from France, Italy, Germany, and Thailand. The revamp cost 1 billion baht.[16]

Isetan closure and subsequent renovation

On 14 March 2020, Isetan Mitsukoshi Holdings and CPN jointly announced the closure of Isetan Bangkok at CentralWorld per 31 August 2020 due to expiration of contract between two parties. After Isetan closes, CPN plans to renovate the area and the facade while negotiating with new department store anchor replacing Isetan. Renovation will be completed per 3Q 2021, with the Japanese feeling and ambience and its authentic Japanese restaurant zone will be kept intact.[17][18]

  • Zone A new atrium
  • The atrium has been removed from Levels 1-2
  • open shop-front design in Level 2

Location

CentralWorld is located in Pathum Wan District at the Ratchaprasong Intersection in one of Bangkok's busiest shopping and tourism districts.

Facilities
CentralWorld Square
Atrium in 2018
Zone F The Rink in 2011

CentralWorld Square

The largest outdoor activity square in downtown Bangkok, this covered an area of 8,000 square metres, which was for large-scale activities such as The New Year's Eve Countdown party. There were 400 dancing fountain heads incorporated into the plaza. In 2020, Apple Store will open at this square.

Christmas tree displayed outside of CentralWorld

CentralWorld Avenue

CentralWorld Avenue is a six-lane road that circles the complex. It links Rama I Road and Ratchadamri road together.

Anchors
ZEN Mega Store

Main anchors
  • Isetan – The only branch of the Japanese department store chain in Thailand. It has six stories, ranges from apparel to domestic goods. The fifth story of Isetan is dubbed Washoku Gallery, featuring food products imported from Japan. The sixth story features Thailand's first Books Kinokuniya branch. Managed directly by Isetan Mitsukoshi Holdings, it will be closed on 31 August 2020.
  • Central Department Store – Previously known as Zen, it is the largest branch of Central Department Store and branded as Asia's first lifestyle trend megastore at that time. It had 50,000 square metres and was seven stories high. Managed by the Central Retail Corporation, the branch will serve as prototype of Central's new concept nationwide.
  • SF World Cinema – An upscale cinema complex located on the seventh floor, it has a total of 15 screens, which include the 800 seats of World Max Screen and luxury "first-class" theatres. The venue played host to a number of Thai cinema premieres as well as the 2007 Bangkok International Film Festival and the 2008 Bangkok International Film Festival.
  • GROOVE @ centralWorld The New Zone with varieties of café, restaurants, hang-out space at the front of The Offices
GROOVE at CentralWorld

Key tenants
Apple Central World
  • Apple Store – Apple's second Thailand store. Located at CentralWorld Square, right outside the Central Department Store. Recognized as the largest Apple Store in South East Asia.
  • SuperSports – A large sporting equipment shop.
  • PowerBuy x Think Space B2S – The flagship and largest branch of the Thailand-based bookstore chain and electronics store chain, it spreads one floor and offers international and local publications, books, stationery, office supplies and various forms of entertainment media. Also, electrical appliances ranging from refrigerators to home theatre systems.
  • Central Food Hall – This premium-level supermarket offers household products, fresh fruits and vegetables, dairy products, butcheries and seafood. There are also a wine cellar, a food court and a variety of restaurants and fast food outlets.
  • SB Design Square – The flagship store of S.B. Furniture, selling furnitures and home decorate products.
  • Toys R Us – The flagship location of the store in Thailand, it offers more than 10,000 square meters of imported toys and attractive gadgets and gizmos for teenagers.
UNIQLO First store in Thailand
  • TK Park (Thailand Knowledge Park) – A complex that includes a library, Internet centers, a 4D movie theatre and other media facilities. Owned and operated by the government of Thailand.
  • Genius Park – A newly added facility, replacing the Asian Senses, it consists of a children's playground, an arcade, and various learning centers for children and adults.
  • Uniqlo – The first Uniqlo store in Thailand and currently the brand's largest branch in South-East Asia.
  • H&M – The Largest H&M Store in Southeast Asia and 3rd Largest After Las Vegas' and NYC's.
  • The Rink Iceskate – An indoor ice skating rink located at the 2nd floor Forum zone.
  • The ZONE by Fitness First – The largest Fitness First fitness club in South-East Asia.
  • Level 1 Jewels & Watches (2011)
  • Level 1 Zone E water feature (2011)
  • Level 3 (2011)
  • Level 4 Zone B (2011)
  • Level 5 Zone A (2011)
  • Level 6 Zone C Genius Planet (2011)
  • Level 7 Zone A Restaurant
  • Level 7 SF World Cinema
  • Level 7 Central Food Hall

Former tenants
Centerpoint at CentralWorld
  • King Power – A local duty-free store which used to operate on the sixth floor of Zone A. It eventually closed down in June 2006 to make way for the expansion of the ZEN Department Store (now Central Department Store).
  • Major Cineplex – A former cineplex boasting six screens and twenty-four bowling lanes. The cineplex eventually closed down due to poor business, after SF World Cinema opened in January 2008. Japanese town now occupies this space.
  • Centerpoint at CentralWorld – A complex of shops, restaurants, game zones and entertainment venues located on level 7. The complex was developed and operated by Pornpailin Development Co Ltd, who has previously operated the Centerpoint at Siam Square. It closed down in August 2012 to make Edutainment Zone. But until January 2019, the area still vacant.

Hotel
Trimurti shrine at the front of Isetan

Shrines

Two Hindu shrines are located at the north-east corner of CentralWorld: one dedicated to Trimurti and used by people praying for true love, and one dedicated to Ganesha.

gollark: It'd be doable, but would take a while to do, as the API is awful.
gollark: Then add extra stuff like leaving messages with offers and sending messages about offers.
gollark: It's a simple concept; post DC links with attached text and possibly have a few convenience features like displaying eggs' images.
gollark: Okay, it'd probably take ages, but you know.
gollark: I could probably make a very, very unfeatureful trade hub alternative (but with pagination) quite quickly when I get back from this holiday.

See also

Further reading
  • Taylor, Jim (March 2011), "Larger Than Life: 'Central World' and its Demise and Rebirth – Red Shirts and the Creation of an Urban Cultural Myth in Thailand" (PDF), Asia Research Institute Working Paper Series (150)

Notes
  1. Annual Report 2011, p. 253.
  2. Annual Report 2011, p. 55.
  3. Form 56-1 2011, p. 20.
  4. Annual Report 2011, p. 48.
  5. Asia Web, CentralWorld
  6. Jitpleecheep, Sukanya. "Plenty of new offerings in store" Archived 12 October 2006 at the Wayback Machine, Bangkok Post Year-End 2002 Economic Review (retrieved 21 July 2006).
  7. Nguyen, Lan Anh (21 July 2006). "Unfinished CentralWorld to hold grand opening", ThaiDay (print edition).
  8. Thai News Agency (21 July 2006). Thailand's largest shopping complex CentralWorld opens July 21 Archived 12 March 2007 at the Wayback Machine, MCOT (retrieved 22 July 2003).
  9. Bangkok Highrises – Central World Tower
  10. Bangkok Post (19 May 2010). Several bodies were found in the damaged area, thought to have been looters trapped by the fire. (retrieved 26 April 2011).
  11. Bangkok Post (21 May 2010). (retrieved 26 April 2011).
  12. "CentralWorld: Deadly blaze at Bangkok shopping complex", BBC News, 10 April 2019.
  13. "Fire kills 2 at CentralWorld in Bangkok", Bangkok Post, 10 April 2019.
  14. "Fire at Bangkok shopping mall kills at least two, injures 16", Reuters, 10 April 2019.
  15. Jintamas Saksornchai, "2 Mall Staff Likely Jumped to Death While Aiding Fire Rescue: Official", Khaosod English, 11 April 2019.
  16. Limited, Bangkok Post Public Company. "Central earmarks B10bn for revamp". Bangkok Post. Retrieved 4 December 2019.
  17. https://www.prahchachat.net/marketing/news-432211
  18. Limited, Bangkok Post Public Company. "Isetan to exit Thailand after 28 years". Bangkok Post. Retrieved 16 March 2020.

References
  • Central Pattana (21 March 2012). Annual Report 2011 (PDF). Retrieved 30 March 2012.
  • Central Pattana (5 April 2012). Form 56-1 2011 (PDF) (in Thai). Retrieved 23 May 2012.
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