Central Department Store

Central Department Store (Thai: สรรพสินค้าเซ็นทรัล; Simplified Chinese: 尚泰; Pinyin: Shàngtài) is a Thai department store chain, owned by Central Group. It has branches in Thailand and Indonesia.

Central Department Store
ห้างสรรพสินค้าเซ็นทรัล
Privately held company
IndustryRetailing
Founded1927 (1927)
FounderTiang Chirathivat
Headquarters
Bangkok
,
Thailand
Area served
Thailand
Indonesia
Key people
Natira Chirathivat Boonsri
(President)
ProductsClothing, accessories, cosmetics, housewares
ParentCentral Group
Websitewww.central.co.th/th

History

In 1927, 22-year-old Tiang Chirathivat, an immigrant from mainland China, started a store in Bangkok named "Keng Seng Lee" or "baskets for sale", which was the start of an emporium.[1]

Later that year, the store moved to Charoen Krung Road, in Bangkok's Si Phraya District. The store sold a large variety of local and international newspapers and magazines and carried the name "Central Trading Store". This was the first chapter of Central Department Stores' history.[1]

In the 1950s, the company grew with more and more stores selling different items. It was one few stores in Bangkok that had the courage to order imported goods for sale and was the first to set up merchandising displays.[2]

In 1973, the Chidlom store opened under the new "one stop shopping" concept. Here customers could come to Central and buy everything they needed under one roof.[3]

In 1981, the Central Lad Ya Branch opened it doors and was the largest of its kind then.[4] Later in 1983 CentralPlaza Lardprao opened it doors and was the largest shopping mall in Thailand at that time.[5]

On 20 December 2005, King Bhumibol Adulyadej conferred on the company a Royal Warrant for its services, meaning they could display the royal Garuda emblem.[6]

By 2010 Central operated 15 stores in Thailand and planned to open more.[7]

In 2019, Central announced that it plans to splurge at least 10 billion baht between 2020 and 2024 to renovate 20 of its stores into a "lifestyle" concept, following the renaming of Zen, Central's lifestyle trend megastore brand, into Central. The CentralWorld branch will serve as the prototype of Central's new concept. For the first phase, Central Chidlom and two Central stores in CentralPlaza Ladprao and CentralPlaza Rama II will be renovated in 2020.[8]

Stores

Bangkok Metropolitan Area
  • Central Chidlom (standalone, first branch, flagship store)
  • Central@CentralWorld (previously ZEN, flagship store)
  • Central Ladprao (first shopping mall branch, flagship store)
  • CentralPlaza Bangna
  • CentralPlaza Pinklao
  • CentralPlaza Rama 3
  • Central Rama 2
  • Central Chaengwattana
  • CentralPlaza Salaya
  • CentralPlaza WestGate
  • CentralFestival EastVille
  • Central Embassy (Central Childom's neighboring shopping mall, management in partnership with CPN)
  • Central Park at Dusit Central Park (under construction)
  • Future Park Rangsit
  • Mega City Bangna (Mega Bangna Zone)

Southern Thailand
  • Central Phuket – Floresta Building (previously located at Festival Building, Central's Central Phuket branch moved to Floresta in 2018)
  • Central Patong (standalone)
  • CentralFestival Hatyai
  • CentralFestival Samui

Eastern Thailand
  • Central Pattaya Beach

Northeastern Thailand
  • CentralPlaza Nakhon Ratchasima
  • CentralPlaza Udonthani (under construction)

Northern Thailand
  • Central Kadsuankaew[9] (standalone)
  • Central Chiangmai Festival[10]

Indonesia
  • Central Department Store Grand Indonesia, Jakarta[11]
  • Central Department Store Neo Soho, Jakarta (Closed down from February 18, 2019)[12] [13]
  • Gallery
  • Cosmetics department, Lardprao branch.
  • Clothing department, Lardprao branch.
  • CentralPlaza Lardprao branch.
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See also

References
  1. "1927". Central History. Central Department Store. 2010. Archived from the original on January 26, 2011. Retrieved January 13, 2011.
  2. "1950". Central History. Central Department Store. 2010. Archived from the original on March 26, 2011. Retrieved January 13, 2011.
  3. "1973". Central History. Central Department Store. 2010. Archived from the original on March 26, 2011. Retrieved January 13, 2011.
  4. "1981". Central History. Central Department Store. 2010. Archived from the original on March 27, 2011. Retrieved January 13, 2011.
  5. "1983". Central History. Central Department Store. 2010. Archived from the original on March 26, 2011. Retrieved January 13, 2011.
  6. "2005". Developer. Central Embassy. 2010. Archived from the original on February 13, 2011. Retrieved January 13, 2011.
  7. "ปัจจุบัน". Central History. Central Department Store. 2010. Archived from the original on March 24, 2011. Retrieved January 13, 2011.
  8. Limited, Bangkok Post Public Company. "Central earmarks B10bn for revamp". Bangkok Post. Retrieved 2019-12-04.
  9. http://www.kadsuankaew.co.th/
  10. "Archived copy". Archived from the original on 2014-02-08. Retrieved 2014-03-24.CS1 maint: archived copy as title (link)
  11. http://centralindonesia.co.id
  12. http://centralindonesia.co.id
  13. https://cdn1.imggmi.com/uploads/2019/1/11/165036cfccfa2a903e76c48f38a18f1d-full.png
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