Biedronka

Biedronka is the largest supermarket chain in Poland with 2,823 stores in 2017 [1] and 67,000 employees (2019).[2][3] It is owned by the Portuguese group Jerónimo Martins. The supermarket chain's name translates as "ladybug", with a cartoon ladybug as the company's logo.

Jerónimo Martins Polska, S.A.
Joint-stock company
IndustryRetail
Founded1995
FounderJerónimo Martins Group, Mariusz Świtalski
Headquartersul. Żniwna 5, Kostrzyn, Poland
Number of locations
2,823 (2017) [1]
Area served
Poland
Key people
Pedro de Castro Soares
ProductsDiscount store, supermarket
Revenue €11.5 billion (2019) [1]
ParentJerónimo Martins 
Websitebiedronka.pl

Biedronka sells mainly local (Polish) products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.[4] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.

Biedronka has had a dominant position in Poland's grocery retail market for more than a decade, and its main competitor in Poland is Lidl. [5]

Logos
UsedDescriptionLogo
1995-2001 The ladybug is on the left of the chain's name inside a yellow rectangle. Below it is a description of the store, Dyskont spożywczy (Discount grocery store).
2001–2012 The ladybug is on top of a yellow oblong with an orange outline, roughly between the centre and the right. Inside the oblong, the chain's name is written at a slight slant. Below the oblong is a yellow rectangle with the chain's new and current slogan, Codziennie niskie ceny (Low prices everyday).
2012–present The ladybug is now on the left of the oblong, covering the left edge of it. It now has a red nose and an open mouth with a visible red tongue. The chain's name is no longer written at a slant. The yellow rectangle has been removed and the chain's slogan is inside the oblong. The current Biedronka logo has been in place since January 12, 2012.
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References
  1. "Lisboa, 28 de Abril de 2010" (PDF). Retrieved 2018-12-05.
  2. "Stores". biedronka.pl. Retrieved 17 February 2015.
  3. "Biedronka mocno zyskuje na 500 plus. Ten wykres to udowadnia". Onet Biznes. 28 July 2016.
  4. "O firmie – PORTUGALSKI ŚWIAT".


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