Biedronka
Biedronka is the largest supermarket chain in Poland with 2,823 stores in 2017 [1] and 67,000 employees (2019).[2][3] It is owned by the Portuguese group Jerónimo Martins. The supermarket chain's name translates as "ladybug", with a cartoon ladybug as the company's logo.
 | |
| Joint-stock company | |
| Industry | Retail |
| Founded | 1995 |
| Founder | Jerónimo Martins Group, Mariusz Świtalski |
| Headquarters | ul. Żniwna 5, Kostrzyn, Poland |
Number of locations | 2,823 (2017) [1] |
Area served | Poland |
Key people | Pedro de Castro Soares |
| Products | Discount store, supermarket |
| Revenue |  |
| Parent | Jerónimo Martins  |
| Website | biedronka.pl |
 |
Wikimedia Commons has media related to Biedronka. |
Biedronka sells mainly local (Polish) products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.[4] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.
Biedronka has had a dominant position in Poland's grocery retail market for more than a decade, and its main competitor in Poland is Lidl. [5]
Logos
| Used | Description | Logo |
|---|---|---|
| 1995-2001 | The ladybug is on the left of the chain's name inside a yellow rectangle. Below it is a description of the store, Dyskont spożywczy (Discount grocery store). |  |
| 2001–2012 | The ladybug is on top of a yellow oblong with an orange outline, roughly between the centre and the right. Inside the oblong, the chain's name is written at a slight slant. Below the oblong is a yellow rectangle with the chain's new and current slogan, Codziennie niskie ceny (Low prices everyday). | |
| 2012–present | The ladybug is now on the left of the oblong, covering the left edge of it. It now has a red nose and an open mouth with a visible red tongue. The chain's name is no longer written at a slant. The yellow rectangle has been removed and the chain's slogan is inside the oblong. The current Biedronka logo has been in place since January 12, 2012. |  |
Gallery
A Biedronka store in Piecki
A Biedronka store in Stronie Śląskie
A Biedronka store in Ruda Śląska_4.jpg)
Inside a Biedronka store in Białystok
Biedronka's truck during unloading, Tomaszów Mazowiecki
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References
- "Lisboa, 28 de Abril de 2010" (PDF). Retrieved 2018-12-05.
- "Stores". biedronka.pl. Retrieved 17 February 2015.
- "Biedronka mocno zyskuje na 500 plus. Ten wykres to udowadnia". Onet Biznes. 28 July 2016.
- "O firmie – PORTUGALSKI ŚWIAT".
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