Deli de Luca

Deli de Luca is a Norwegian convenience store and delicatessen chain founded in 2003 by Adriano Capoferro and four other founding partners (Thor Johansen, Geir Syversen, Terje Bergh and Vesna Milkovic).[1] There are 22 stores in Oslo,[2] four in Bergen,[3] one in Stavanger, two in Trondheim, one in Kristiansand, and two in Mo I Rana.[4][5] Most of the stores are open 24/7. In 2006 62% of the company was bought by NorgesGruppen.[6]

The interior of a Deli de Luca store

The five founding partners had been colleagues at the convenience store chain 7-Eleven, whose Norwegian franchise is operated by local Norwegian retail giant Reitan-Gruppen.[5] The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business. With the financial support of several silent partners, the five broke out on their own to create a cross between a convenience store and a delicatessen.[7]

According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date. The purchase of Deli de Luca by NorgesGruppen included a total cashout by the financial partners and a partial cashout by the five operating partners.[6] NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.[6]

See also

References
  1. "Starten". Om oss (in Norwegian). Deli de Luca. Archived from the original on 16 June 2011. Retrieved 22 September 2010.
  2. "Butikker i Oslo" (in Norwegian). Deli de Luca. Retrieved 22 September 2010.
  3. "Butikker i Bergen" (in Norwegian). Deli de Luca. Archived from the original on 2 October 2010. Retrieved 22 September 2010.
  4. "Butikker i Stavanger" (in Norwegian). Deli de Luca. Archived from the original on 2 October 2010. Retrieved 22 September 2010.
  5. "Deli De Luca åpnet i Stavanger" (in Norwegian). Archived from the original on 21 January 2013. Retrieved 22 September 2010.
  6. "Deli de Luca" (in Norwegian). Norgesgruppen. Archived from the original on 26 June 2010. Retrieved 22 September 2010.
  7. "Visjoner" (in Norwegian). Deli de Luca. Archived from the original on 16 June 2011. Retrieved 22 September 2010.
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