Beyond Live

Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series[1] by Beyond Live Corporation, a joint venture of South Korean entertainment companies SM Entertainment and JYP Entertainment in partnership with Naver first established in April 2020. It is known as the first paid concert streaming service in the world that makes use of advanced technology in order to produce full-length online-dedicated concerts combined with artists-to-audience real-time online interactions.[2][3][4][5][1] On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the ongoing COVID-19 pandemic.[2][6] The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audience from 109 countries.[3][7][8]

Beyond Live
Online live concerts tour by SMTOWN and JYP Nation artists
VenueV LIVE platform
Start dateApril 26, 2020 (2020-04-26)
No. of shows7
ProducersBeyond LIVE Corporation
WebsiteOfficial website

Background, technology and media reaction

By April 2020, it was announced South Korea's largest entertainment company SM Entertainment and South Korean Internet search platform and media corporation Naver had signed a Memorandum of Understanding (MOU) with purpose to expand the reach of concerts to global audience.[3][2][4] The joint effort lead to the creation of Beyond Live, a series of online live concerts which, according to SM, was formed in order to combine "SM's content development capabilities with Naver's platform technology."[4] On April 20, SM Entertainment released a trailer on their official YouTube channel announcing the upcoming series of live concerts, with the first live show to be headlined by K-pop boy group SuperM.[9][6] Initially, Beyond Live was scheduled with four concert dates in April and May 2020. The concerts are hosted on the Vlive application and made available to audience from over 200 countries and territories.[10][1] Subtitles in different languages are made available to live audience.[1] Together with real-time access to the live concert, the paid audience have rights to on-demand viewing of the concerts afterwards.[11]

“Beyond Live” constitutes a real-time customized performance service for full-length and full-sized arena live concert in which there are no in-person audience, making it different from commonly used methods of broadcasting a performance online from home or broadcasting an existing footage from previous concerts.[2][12] The format and design of the concert is optimized solely for the online audience with the aid of technology including augmented reality (AR) technology, three-dimensional backdrop graphics, live sync camera walk, and digital communication to enable real-time interactions (two-way) between performers and the online audience.[2][1][13][14] Specifically, Beyond Live concerts are credited for implementing augmented reality graphics to transform the stage and make them fit in each performance, as well as varying camera shots conducted differently from normal concert broadcasts.[4][2] Artists perform on a stage before "a backdrop of screens and visuals […] directed in real-time" by camera operators personnel.[2] Real-time communication and Q&A sessions between artists and online audience are also conducted via video calls.[2]

Global media outlets like Forbes, Rolling Stone, and ABC News have commended the platform as a viable and timely alternative to traditional in-person concerts, which were being cancelled around the world as a result of the ongoing COVID-19 pandemic, as well as ensuing rules on social distancing and restricted travels enforced in various countries.[6][3][2][13][7] The Beyond Live concert series is also regarded as a digital innovation created to foster more interactions between artists and the "technical-savvy audience."[6] In addition, Forbes remarked that, even if the impact of the coronavirus pandemic is to be ignored, the concert streaming service still addresses a prevalent need from international K-pop fans located across regions where K-pop acts rarely travel to, highlighting that for areas outside certain countries in Asia, the Americas, Europe, and Australia, fans lack the chance for in-person concerts and would need to turn to online alternatives regardless.[6]

On August 4, 2020, SM Entertainment and JYP Entertainment announced the establishment of Beyond Live Corporation, a joint company for virtual concerts. It was formed to grow Beyond LIVE into a global online concert brand by strengthening global joint business development by adding synergy between SM's content production capabilities and Naver's technology.[15][16]

Shows and reception

On April 21, 2020, the line-up for the first four concerts in the series were announced, with the each show to be headlined - in chronological order - by the boy groups SuperM, WayV, NCT Dream, and NCT 127.[17] Media outlets have associated the concerts' timing for NCT subunits Dream and 127 with their album release schedules.[6]

In May 2020, SM Entertainment announced two additional concert dates were to be added for the month of May, bringing the number of shows to six. It is also revealed that they will be headlined by veteran K-pop acts, TVXQ and Super Junior respectively.[18]

April 26, 2020: SuperM - Beyond the Future

On April 26, 2020, SuperM was the first boy group from SM Entertainment to perform online the full-sized live concert, a follow-up to their prior sold-out tour in North America as well as an alternative to their indefinitely postponed Japan Tokyo Dome concert due to the coronavirus pandemic.[13][19] Live from Seoul, South Korea, they performed songs from their self-titled debut EP including the title track Jopping.[11] As part of the concert, SuperM premiered a new track titled "Tiger Inside", revealing their plan for a future comeback in addition to playing a highlight medley of tracks from their upcoming album release.[20][10][7] In total, they performed 18 songs including solo, unit and group performances as SuperM and their own regular projects.[21] The concert lasted two hours, with a turnout of over 75,000 paid live viewers from 109 countries.[5][3] SM Entertainment girl group Red Velvet members made a surprise appearance in the concert as video called-in audience.[5][7] Selected audience to ask questions via video chats came from locations abroad, including the U.S., Japan, New Zealand and Thailand.[19][5]

With average ticket price at $US 30, the estimated gross revenue of the concerts from virtual tickets is over $US 2 million.[3]

Technological features for the concerts received widespread attention among entertainment media. Variety magazine remarked that the live show experienced minor lag issues but overall delivered, pointing out that certain features of the concerts cannot be achieved or witnessed at an in-person concert, giving example of a scene in which tigers jumped across the stage during the performance of new track Tiger Inside.[7] ABC News shared similar observations, commending the technology-created Tigers that were viable only in a virtual concert setting, in addition highlighting the real-time interaction features, with the audience able to write down messages to the online chat which can be read by the group members, as well as selected viewers given opportunity to ask questions through live video calls.[13] The Hankyoreh described how the stage for "Jopping" transformed into the Colosseum-like structure in which the group members danced on the "circular stadium", giving the members an impression "like gladiators in ancient Rome".[4] The live sync camera filming, with which space is linked with camera walking, is also regarded as a factor contributing to building a more realistic experience for viewers.[19][13] Internet connection issues during the Q&A sessions with audience however have been noted by media as an area for improvement, with ABC News observing that during the video call session with audience located at different locations abroad, "brief moments of stutters" were experienced as a result of internet connection issues from audience's sites.[13] That said, the opportunity for direct interactions between the boy group and their international fans received warm approval from the press.[7][21]

Set list
April 26, 2020 SuperM - Beyond the Future concert

Below is a setlist showing performances by SuperM in the concert.[22]

  1. "I Can't Stand The Rain" + Dance Performance
  2. "GTA"[lower-alpha 1]
  3. "夢中 夢" + "New Heroes" [lower-alpha 2]
  4. "MOVE" + "WANT"[lower-alpha 3]
  5. "Super Car"
  6. "Bass Go Boom"[lower-alpha 4]
  7. "Betcha" + "UN Village"[lower-alpha 5]
  8. "Tiger Inside"
  9. "2 Fast"[lower-alpha 6]
  10. "Baby Don't Stop" [lower-alpha 7]
  11. "Talk About"[lower-alpha 8]
  12. "Confession" + "Spoiler"[lower-alpha 9]
  13. "No Manners"[lower-alpha 10]
  14. "Jopping"

May 3, 2020: WayV - Beyond the Vision

On May 3, 2020, WayV was the second boy group to perform online for the Beyond Live series. This was also WayV's first concert.[23] The group performed songs from their mini albums as well as a new song titled "Turn Back Time".[23] The surprise guest was Super Junior's Shindong.

During the concert, a new feature was introduced called "official light stick sync play", which is an interactive activity displaying the ability to change the color of the fans' light stick in sync with the live performances.[24] As a multilingual group, WayV communicated with fans using Korean, Chinese, Thai, English, and Japanese.[23]

Set list
May 3, 2020 WayV - Beyond the Vision concert

Below is a setlist showing performances by WayV in the concert.

  1. "Take Off"
  2. "Love Talk (English version)"
  3. "Regular"
  4. "Yeah Yeah Yeah"
  5. Billie Eilish ft. Khalid - "Lovely (remix)"[lower-alpha 11]
  6. Khalil Fong - "Red Bean"[lower-alpha 12]
  7. "Face to Face"
  8. "King of Hearts"
  9. "Say it"
  10. "Come Back"
  11. "Moonwalk"
  12. "Dream Launch"
  13. "Turn Back Time"
  14. "Let me love U"

May 10, 2020: NCT Dream - Beyond the Dream Show

On May 10, 2020, NCT Dream held their first concert after the release of their forth Korean EP Reload on April 29, front lining the third installment of the Beyond Live series.[25] NCT members Mark, Doyoung and Jungwoo made an appearance as video-call guest who gave challenges to the group and the online audience.

Set list
May 10, 2020 NCT Dream - Beyond the Dream Show

Below is a setlist showing performances by NCT Dream in the concert.

  1. "Go"
  2. "Drippin'"
  3. "We Go Up"
  4. "Stronger"
  5. "Dunk Shot"
  6. "Chewing Gum"
  7. "DNYL"
  8. "We Young"
  9. "Best Friend"
  10. "Candle Light"
  11. "Puzzle Piece" + "7 Days"
  12. "Ridin'"
  13. "Quiet Down"
  14. "Boom"

May 17, 2020: NCT 127 - Beyond the Origin

On May 10, 2020, NCT 127 held their concert in the fourth installment of the Beyond Live series, performing songs in English, Korean and Japanese. Over 104,000 paid viewers from 129 countries watched the concert in real time,[26] resulting in concert revenue of over 4 billion won.[27] In the concert, NCT 127 performed the first stage performance of their song Boom from their latest album Neo Zone as well as new tracks from their upcoming repackaged album to be released two days after the concert, including the premier stage of Punch.[28] According to Billboard, the scene of a 3-D dragon flying around the stage during Kick It performance was one of the technical highlights of the concert.[28] In addition, the effects of the LED screens surrounding the stage during the performance of "Highway to Heaven" received praise from Billboard for giving the impression that the group was dancing on the surface of "an actual highway surrounded by shots of a West Coast desert", with viewer experience amplified through over-head combined with side-angled views.[28] Reviewing the tech-provided interaction experience, Insider remarked that the cheers from audience were loud enough that the group had to ask to reduce the volume.[29]

The new technical feature introduced in this concert was the multi-camera stream which gave viewers the option to select individual view shot of a particular member, besides the normal full group camera focus.[28]

During the concert, NCT 127 answered questions via video with fans calling in from South Korea, Japan and the U.S.[29] The surprise artist guest who called in via video was Yunho from TVXQ.[29]

Set list
May 17, 2020 NCT 127 - Beyond the Origin concert

Below is a setlist showing performances by NCT 127 in the concert.[28]

  1. "Cherry Bomb"
  2. "Chain"
  3. "Regular (English version)"
  4. "Boom"
  5. "Make Your Day"
  6. "White Night"
  7. "Kick It (DJ Johnny remix)"
  8. "Love Me Now (DJ Johnny remix)"
  9. "Superhuman"
  10. "Wake Up"
  11. "Baby Don't Like It"
  12. "Punch"
  13. "Touch"
  14. "Highway to Heaven (English version)"
  15. "Kick It"

May 24, 2020: TVXQ - Beyond the T

TVXQ held their concert on May 24, coinciding with the 15th anniversary of their Japanese debut.[30] They performed 14 songs in the concert, ranging from their Korean songs, Japanese songs to their solo works.[31] The concert was praised for its high quality of augmented reality effects, notably the helicopter appearance during "Why? (Keep Your Head Down)", haze in "Rising Sun" and swimming whale during "Asu Wa Suru Kara" performances.[32] No Cut News stated that the multicamera feature that was introduced during NCT127's concert is more widely used in the concert. However, there are problems during interactive corner with the audiences in which their voices could not be heard clearly.[33] After the concert end, the hashtag #TVXQ_BeyondLIVE trended on twitter in multiple countries; Thailand, Philippines, Indonesia, Chile, Peru and Singapore.[34]

Set list
May 24, 2020 TVXQ - Beyond the T concert

Below is a setlist showing performances by TVXQ in the concert.[35]

  1. "Mirotic"
  2. "The Chance of Love"
  3. "Before U Go"
  4. "Truth"
  5. "Android"[lower-alpha 13]
  6. "Trigger"[lower-alpha 13]
  7. "Asu Wa Kuru Kara"[lower-alpha 13]
  8. "Follow"[lower-alpha 14]
  9. "Chocolate"[lower-alpha 15]
  10. "Always With You"
  11. "Dream"
  12. "Maximum"
  13. "Why? (Keep Your Head Down)"
  14. "Rising Sun"

May 31, 2020: Super Junior - Beyond the Super Show

Super Junior was the last boy band to perform on the concert series. The concert was held on May 31, and was directed by a member of the band, Eunhyuk who had previously directed their concert tours, Super Show 7 and Super Show 8.[36][37] The concert, aptly named "Beyond the Super Show", ran for 130 minutes with the band performing 16 songs.[38]

Set list
May 31, 2020 Super Junior - Beyond the Super Show

Below is a setlist showing performances by Super Junior in the concert.

  1. "Superman"
  2. "2YA2YAO!"
  3. "U"
  4. "Sexy, Free, & Single"
  5. "Mr. Simple"
  6. "Home"[lower-alpha 16]
  7. "Heads Up"
  8. "Devil"
  9. "Super Clap"
  10. "'Bout You"[lower-alpha 17]
  11. "Oppa, Oppa"[lower-alpha 17]
  12. "Mamacita"
  13. "Black Suit"
  14. "Sorry, Sorry"
  15. "Runaway"
  16. "Shining Star"

August 9, 2020: TWICE - World in a Day

TWICE is the first non-SM Entertainment group and the first girl group to hold a concert under the streaming service. The group's first ever online concert is set to take place on August 9.[39]

Future concerts


August 23, 2020: Super Junior-K.R.Y. - The Moment With Us

On July 30, Super Junior-K.R.Y., a subunit of the boyband Super Junior announced that they will hold an online concert on August 23.[40] They had previously appeared on the "Beyond The Super Show" concert held by Super Junior on May 31, and sang the song "Home".[38]

Piracy concerns

Illegal live-streaming has been identified as a potential concern. Before the first concert in the series, the SuperM: Beyond the Future show, SM Entertainment had warned of legal actions against copyright violation streaming.[3] However, Forbes noted it is possible that many people had attempted to stream the first live show via unofficial sources.[3]

Concert dates

The dates are in Korean local time.[13]

Concert date Artists Concert name Real-time (live) Attendance
26 April 2020 SuperM SuperM: Beyond the Future 75,000+[3]
3 May 2020 WayV WayV: Beyond the Vision N/A
10 May 2020 NCT Dream NCT Dream: Beyond the Dream Show N/A
17 May 2020 NCT 127 NCT 127: Beyond the Origin 104,000+[26]
24 May 2020 TVXQ TVXQ: Beyond the T N/A
31 May 2020 Super Junior Super Junior: Beyond the Super Show 123,000+[41]
9 August 2020 TWICE TWICE: World in a Day TBA
23 August 2020 Super Junior-K.R.Y. Super Junior-K.R.Y.: The Moment With Us TBA

Notes
  1. Taeyong Solo
  2. Ten
  3. Taemin
  4. Lucas Solo
  5. Baekhyun
  6. Taemin, Baekhyun, Mark, Lucas
  7. Taeyong, Ten
  8. Mark Solo
  9. Kai Solo
  10. Taemin, Kai, Taeyong, Ten
  11. Ten and Winwin dance cover
  12. Kun and Xiaojun song cover
  13. Japanese songs
  14. Yunho solo
  15. Changmin solo
  16. Super Junior-K.R.Y.
  17. Super Junior-D&E

References
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  2. Chan, Tim; Chan, Tim (April 25, 2020). "SuperM Set Unprecedented Live Streaming Concert to Give Back to Fans". Rolling Stone. Retrieved April 30, 2020.
  3. Herman, Tamar. "SuperM's Virtual K-Pop Concert Sees Major Earnings". Forbes. Retrieved April 30, 2020.
  4. "K-pop stars look to online platforms to fill gap left by canceled performances". The Hankyoreh (english.hani.co.kr). Retrieved April 30, 2020.
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  6. Herman, Tamar. "'Beyond Live' K-Pop Concert Streaming Service Launches With SuperM, WayV, NCT Dream And NCT 127". Forbes. Retrieved April 30, 2020.
  7. Kwak, Kristine; Kwak, Kristine (April 26, 2020). "Love Beyond Live: SuperM Livestream Concert From Seoul Is a Win for Fans, Despite Technical Issues". Variety (magazine). Retrieved April 30, 2020.
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  9. Beyond Live : A new era of live concert begins – via YouTube
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  13. "K-pop boy band SuperM thrills fans as it performs concert online during coronavirus pandemic". ABC News. Retrieved April 30, 2020.
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  20. ""곧 컴백 예정" 슈퍼엠, 신보 하이라이트 메들리→신곡 '호랑이' 공개". n.news.naver.com. Retrieved April 30, 2020.
  21. "랜선으로 7만5천명 만난 슈퍼엠…"최초 온라인 맞춤형 콘서트"". Yonhap News Agency archived at n.news.naver.com. Retrieved April 30, 2020.
  22. "SuperM, '비욘드 라이브' 포문…글로벌 소통→미발표곡 공개 (ft.레드벨벳) [종합]". n.news.naver.com. Retrieved May 1, 2020.
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  25. "NCT DREAM 런쥔 "멤버들, 나의 청춘 같은 존재"...♥ 과시". n.news.naver.com. Retrieved May 10, 2020.
  26. "NCT 127, '비욘드 라이브'에 전 세계 10만 4000여 시청자 모였다". n.news.naver.com. Retrieved May 18, 2020.
  27. "NCT 127 '온택트 콘서트' 40억 매출…K팝 유료 온라인 공연 '봇물'". n.news.naver.com. Retrieved May 25, 2020.
  28. "NCT 127's 'Beyond the Origin' Live Stream: Best Moments". Billboard. May 17, 2020. Retrieved May 20, 2020.
  29. Haasch, Palmer. "K-pop groups are providing immersive virtual concerts for fans in quarantine, including AR golden dragons and big-display live cheering sections". Insider. Retrieved May 23, 2020.
  30. Cara Emmeline Garcia (May 26, 2020). "TVXQ prove to be K-pop royalty in latest "Beyond Live" concert". GMA Entertainment. Retrieved May 30, 2020.
  31. "♥ 2억 개"..동방신기, '비욘드 라이브'로 안방 1열 팬들 만났다. Naver (in Korean). May 25, 2020. Retrieved May 30, 2020.
  32. 東方神起、配信ライブで世界中のファンに感謝「この時期を乗り越える力になったなら」. Natalie music (in Japanese). May 25, 2020. Retrieved May 30, 2020.
  33. Kim Su-jung (May 25, 2020). [리뷰] "4차 산업 혁명이 이런 걸까"…동방신기도 감탄한 '비욘드 라이브'. Naver (in Korean). Retrieved May 30, 2020 – via No Cut News.
  34. 東方神起、初のオンラインライブ＜TVXQ! – Beyond the T＞開催. BARKS (in Japanese). May 25, 2020. Retrieved May 30, 2020.
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  36. 은혁, 슈퍼주니어 온라인 콘서트 '비욘드 라이브' 직접 연출. Yonhap News Agency (in Korean). May 28, 2020. Retrieved June 18, 2020.
  37. 은혁이 총 연출한 슈퍼주니어 '비욘드 라이브' 어땠나. No Cut News (in Korean). June 1, 2020. Retrieved June 18, 2020.
  38. 슈퍼주니어, 'Beyond LIVE'로 역대급 슈퍼쇼···전 세계 12만 3천 팬들과 함께했다. JoongAng Ilbo (in Korean). June 1, 2020. Retrieved June 18, 2020.
  39. "아이돌☆차트 :: 신곡소식". 아이돌☆차트 (in Korean). Retrieved July 17, 2020.
  40. 슈퍼주니어-K.R.Y., 8월 23일 온라인 공연 개최…5년만 단독 콘서트 [공식입장]. Naver (in Korean). July 30, 2020. Retrieved July 30, 2020 – via XSportsNews.
  41. 슈퍼주니어 ‘Beyond LIVE’ 대성황, 최첨단 기술로 시선 압도. Naver (in Korean). June 1, 2020. Retrieved June 1, 2020.
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