BBK Electronics
BBK Electronics Corporation (Chinese: 广东步步高电子工业有限公司) is a Chinese multinational conglomerate specializing in electronics such as television sets, MP3 players, digital cameras and smartphones.
![]() | |
Native name | |
---|---|
Chinese | 广东步步高电子工业有限公司 |
Literally | Guangdong Bu Bu Gao Electronics Industrial Private Ltd. |
Private[1] | |
Founded | 1998 |
Founder | Duan Yongping |
Headquarters | , |
Area served | Worldwide |
Brands | |
Website | www |
Footnotes / references [2][3] |
Corporate operations
BBK Electronics Corporation markets smartphones under the Realme, Oppo,[4] Vivo,[5][6] OnePlus[7] and iQOO brands. It also markets Blu-ray players, headphones, headphone amplifiers and smartwatches under Oppo Digital brand.[8][9] In March 2019, BBK Electronics announced iQOO as its newest member and is also a performance sub-brand.[10]
BBK Electronics' headquarters and production base are located in Chang'an, Dongguan.[11] The corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[12] It is the highest taxpayer in Chang'an.[13]
In Q1 2020, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.[14]
References
- "Profile". Bloomberg. Retrieved 29 October 2014.
- Kelly Yamanouchi (6 August 2007). "Chinese invest in Frontier". The Denver Post. Retrieved 24 March 2008.
- "Toshiba cries foul over threat by Chinese DVD players". Taipei Times. 10 May 2002. p. 19. Retrieved 24 March 2008.
- "Introduction to BBK (OPPO) Company". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 23 April 2016. Retrieved 29 October 2014.
- "SENHENG IS NOW OFFERING THE PERFECT SELFIE NATIONWIDE | Vivo Malaysia". vivo.com. PRNewswire. 10 August 2017. Archived from the original on 4 January 2018. Retrieved 24 September 2018.
vivo was founded in 2009 as a sub-brand of BBK Electronics.
- "The OnePlus 6 is more than just a rebranded Oppo". 15 June 2015. Retrieved 31 January 2019.
- Wong, Shine (26 April 2014). "Picture proving Oneplus is wholly-owned sub-brand of OPPO". Gizmochina. Retrieved 6 May 2020.
- Colin, David (7 July 2005). "A Winning Digital DVD Player". Projector Central.
So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
- Beamish, David. "Review: OPPO Digital DV-971H (US - DVD)". dvdactive.
OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
- imoo - a new brand for mobile phones emerges in China
- "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014.
- "Profile". Bloomberg. Retrieved 29 October 2014.
- "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014.
BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an.
- "BBK is second largest smartphone manufacturer". Electronics Weekly. 26 May 2017.