Alaska Air Group

Alaska Air Group is an airline holding company based in SeaTac, Washington, United States.

Alaska Air Group, Inc.
Public
Traded as
ISINUS0116591092 
IndustryTransportation
Founded1985 (1985)
Headquarters
SeaTac, Washington
,
U.S.
Area served
United States
Key people
Brad Tilden (Chairman and CEO)
Ben Minicucci (President)
Gary Beck (COO and EVP)[1]
ServicesAirline Services
Revenue US$8.264 Billion (2018)[2]
US$643 Million (2018)
US$437 Million (2018)
Total assets US$10.912 Billion (2018)
Total equity US$3.751 Billion (2018)
Number of employees
23,376 [3] (2018)
Subsidiaries
Websitealaskaair.com

The group owns two certificated airlines, Alaska Airlines, a mainline carrier, and Horizon Air, a regional carrier.[4] Alaska Airlines in turn wholly owns an aircraft ground handling company, McGee Air Services.

History

Alaska Air Group was formed in 1985 as a holding company for Alaska Airlines, and a year later it acquired Horizon Air and Jet America Airlines. Jet America Airlines was merged into Alaska Airlines in 1987.[5]

In 2011, Alaska Air Group replaced the AMR Corporation in the Dow Jones Transportation Average following AMR's filing for bankruptcy.[6]

On March 29, 2016 Alaska Airlines announced that it would form a wholly owned subsidiary called McGee Air Services, a dedicated airline services company. McGee competes with other companies to provide ground handling, aircraft cleaning and wheelchair services to Alaska Airlines.[7]

On April 4, 2016, Alaska Air Group announced plans to acquire Virgin America, pending approval from US government regulators and Virgin America shareholders;[8] the acquisition was completed on December 14, 2016.[9] The total price was approximately $2.6 billion. Until 2018, Alaska Air Group continued to operate Alaska Airlines and Virgin America as separate airlines and continued to honor both Alaska's Mileage Plan and Virgin America's Elevate loyalty programs.[10] Following the acquisition of Virgin America, the actual number of Alaska Air Group employees had increased from 15,143 at the end of 2015 to 19,112 (12,224 at Alaska Airlines, 3,616 at Horizon Air, and 3,252 at Virgin America) by the end of 2016.[11]

On March 22, 2017 the company announced that Alaska Air Group would merge Virgin America and Alaska Airlines, with the combined airline to operate under the Alaska Airlines brand. The merger was largely completed on April 25, 2018 and the Virgin America brand was fully retired by June 2, 2019.[12][13]

Corporate affairs

The key trends for Alaska Air Group over recent years are shown below (as at year ending December 31):

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Revenue (US$m) 3,663 3,400 3,832 4,318 4,657 5,156 5,368 5,598 5,931 7,933 8,264 8,781
Net profit (US$m) −136 122 251 245 316 508 605 848 814 1,028 437 769
Number of employees (average FTE) 11,955 12,163 12,739 13,858 14,760 21,641 22,126
Number of passengers (m) 23.3 24.8 25.9 27.4 29.3 31.9 41.9 44.0 45.8 46.7
Passenger load factor (%) 82.4 84.5 85.9 85.6 85.1 84.1 84.1 84.3 83.7 84.1
Number of aircraft (at year end) 190 196 212 285 304 330 332
Notes/sources [14] [14] [15] [15] [15] [15] [15] [16] [17][18]
[11]		 [14][17]
[18]		 [19] [19]

Headquarters
Alaska Air Group headquarters in SeaTac, Washington

The Alaska Air Group headquarters is located at 19300 International Boulevard, SeaTac, Washington, United States.

On May 3, 2018 Alaska Airlines unveiled plans to construct a 128,000-square-foot building near Sea-Tac Airport to provide office space for its growing workforce. The new building will be across the street from Alaska's Corporate Headquarters and adjacent to its Flight Training Center. Construction was expected to be completed by early 2020.[20]

Operations

Fleet

Alaska Air Group operates a mix of Airbus, Boeing, Bombardier, and Embraer aircraft through its subsidiaries Alaska Airlines and Horizon Air. As of October 2017, Alaska Airlines' fleet consisted of 248 jet aircraft,[21] and Horizon Air's fleet consisted of 41 turboprop and 16 jet aircraft, with the combined fleet under Alaska Air Group's management numbering 298 aircraft.

Alaska Air Group has created a new branding identity for its Horizon Air subsidiary and other independently owned and separately directed affiliate regional airlines it chooses to contract to do regional flying business into markets too limited to be flown only on Alaska Airlines mainline equipment. Among the other airlines now sub-contracted to do additional flying for the Alaska Air Group is SkyWest, Inc.'s SkyWest Airlines, whose Bombardier CRJ700 and Embraer E175 aircraft dedicated to providing service for the Alaska Air Group are painted in a very similar manner to Alaska Horizon's. SkyWest's fleet however, is branded Alaska SkyWest to differentiate that airline's aircraft from those of Horizon Air.[22]

Route network

Through Alaska Airlines and Horizon Air, Alaska Air Group services the passenger and cargo markets of the Pacific Northwest with its extensive route network hub through Seattle/Tacoma and Portland International Airports, and the state of Alaska through Ted Stevens Anchorage International Airport. After the demise of Aloha Airlines and ATA Airlines in 2008, Alaska Air Group expanded heavily centering on Hawaii and other non-airline hub secondary mainland cities and airports, including San Diego International Airport and San Jose International Airport.[23] After the acquisition of Virgin America in 2016, Alaska Air Group further expanded into California through Virgin America's hubs at San Francisco and Los Angeles International Airports, and focus city at Dallas Love Field in Texas.[24]

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References
  1. Clarke, Patrick (11 November 2019). "Alaska Airlines Announces Senior Leadership Changes". TravelPulse.
  2. "News Release, Investors". Alaska Airlines. Alaska Airlines, Inc. May 26, 2019.
  3. "Alaska Air Group". Fortune. Retrieved 2018-12-16.
  4. "Alaska Air Group, Form 8-K, Current Report, Filing Date Oct 10, 2017" (PDF). secdatabase.com. Retrieved October 24, 2017.
  5. "Alaska Airlines history by decade". Alaska Airlines. Retrieved March 18, 2020.
  6. Hwang, Inyoung (30 November 2011). "Alaska Air to Replace AMR in Dow Jones Transportation Average". Bloomberg Businessweek. Archived from the original on 2012-04-18. Retrieved 9 May 2012.
  7. "Alaska Airlines Announces the Formation of a New Subsidiary - McGee Air Services". McGee Air Services. March 29, 2016. Retrieved October 28, 2017.
  8. "Alaska Air to acquire Virgin America in $4bn deal". BBC News. April 4, 2016. Retrieved April 4, 2016.
  9. "Alaska Air Group closes acquisition of Virgin America, becomes the 5th largest U.S. airline". Alaska Airlines (Press release). Alaska Airlines, Inc. December 14, 2016.
  10. Kim, Susanna (April 4, 2016). "What You Should Know About the Virgin America, Alaska Air Merger". ABC News – Breaking News, Latest News, Headlines & Videos. ABC News Internet.
  11. "Alaska Air Group, Form 10-K, Annual Report, Filing Date Feb 28, 2017" (PDF). secdatabase.com. Retrieved October 24, 2017.
  12. Goldman, David and Ostrower, Jon (March 23, 2017). "Alaska Airlines is killing off the Virgin America brand". CNN Money. Cable News Network.CS1 maint: multiple names: authors list (link)
  13. "End Of An Era - Last Remaining Virgin America Plane Repainted". Simple Flying. 2019-05-27. Retrieved 2020-02-08.
  14. "Alaska Air Revenue 2006-2018 | ALK". www.macrotrends.net. Retrieved 2018-10-31.
  15. "Alaska Air Group Annual Report 2014". March 27, 2015. Retrieved 20 February 2020.
  16. "Alaska Air Group Form 10-K Annual Report for the fiscal year ended December 31, 2015". February 11, 2016. Retrieved 20 February 2020.
  17. "Alaska Air Group reports December 2017 and full-year operational results". January 12, 2018. Retrieved 20 February 2020.
  18. "ALK Investor Day 2018". 2018. Retrieved 20 February 2020.
  19. "Alaska Air Group reports fourth quarter 2019 and full-year results". January 28, 2020. Retrieved 20 February 2020.
  20. "Alaska Airlines reinforces hometown commitment with office expansion near Sea-Tac Airport". May 3, 2018. Retrieved 18 March 2020.
  21. "Alaska Airlines Fleet Details and History". Planespotters.net. Retrieved October 24, 2017.
  22. "Information about the planes we fly". Alaska Airlines. Alaska Airlines, Inc. Retrieved October 24, 2017.
  23. Segal, Dave (February 15, 2013). "Alaska Airlines successfully fills voids in Hawaii left by failed airlines". The Honolulu Star-Advertiser. Retrieved June 21, 2017.
  24. "Cities served". Alaska Airlines. Alaska Airlines, Inc. Retrieved October 24, 2017.
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