Beforeplay.org

Beforeplay.org is a publicly funded website and billboard campaign in Colorado, United States aiming to reduce unintended pregnancy.

We're so glad you came
Sexuality
Reach around the subject
v - t - e

Their ads show "before play" as separate words, with "play" referring to sex, but it can also be read as a play on the word "foreplay."

Purpose

Ripped from their website:

“”Beforeplay.org is the hub for a Colorado statewide effort to reduce unintended pregnancy and help "normalize" conversation around sexual health and well being. About 40% of Colorado pregnancies are unintended, and the rate is even higher among young adults in their twenties. Poor knowledge about effective contraception or how to use it, jobs without health insurance, and ambivalence toward starting a family—If it happens, it happens—all contribute to this situation.

The campaign's goal is to produce results where abstinence-only sex education has failed, as well as to reduce abortions and STD cases.

Methodology

The campaign uses cutting-edge, ultra-innovative concepts like facts, science, and reality, as well as some rather sexy and suggestive but not pornographic images, to convey their message.

Impact

Combined with a program to provide 30,000 women with free birth control from an anonymously-donated fund, the teen birth rate in Colorado dropped 40% over a four-year period, saving state taxpayers an estimated USD 42 million in medical costs.[1]

gollark: The Random Stuff API also connects to *this*, for reasons (it used to do more with this, but that got split out into ircsysmon), and broadcasts the current track into a dedicated #o channel also bridged to the Test 2 Discord guild, which a bunch of my stuff runs in.
gollark: Onto the other bits of the diagram. ngircd is an IRC server, and the osmarks.net instance of this participates in APIONET.
gollark: It was actually on caddy for quite a while, but v2 annoyed me, so I went back to nginx.
gollark: I have about 500 lines of horribly entangled configuration files driving this, despite the original design of osmarks.net (formerly osmarks.tk) calling for it to mostly be a static website.
gollark: Now, the diagram says "nginx". Nginx is also an important part of this setup. It is a reverse proxy allowing me to run all this slightly crazy stuff on one IP, and encrypt with "HTTPS" apiotechnology.

References
  1. http://www.cnn.com/2014/07/10/health/colorado-teen-pregnancy/
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