WDXB

WDXB (102.5 FM, "102.5 the Bull") is an iHeartMedia, Inc.-owned country music formatted radio station licensed to Pelham, Alabama, that serves Birmingham and north-central Alabama. The station has studios at Beacon Ridge Tower in Birmingham (near Red Mountain) and its transmitter is on the west end of the Red Mountain range in Southwest Birmingham.

For the radio station in Chattanooga, Tennessee known as WDXB from 1948-1990, see WJOC.
WDXB
CityPelham, Alabama
Broadcast areaBirmingham, Alabama
Frequency102.5 MHz (HD Radio)
Branding102.5 The Bull
SloganBirmingham's #1 for New Country
Programming
FormatFM/HD1: Country
HD2: Alternative rock "Alt 99.1"
HD3: Soft AC "The Breeze"
Ownership
OwneriHeartMedia, Inc.
(Capstar TX LLC)
Sister stationsWERC, WERC-FM, WMJJ, WQEN
History
First air dateMarch 28, 1962 (as WWWB-FM)
Former call signsWWWB-FM (1962–1986)
WZBQ (1986–1994)
WOWC (1994–1999)
Call sign meaningWe're DiXie B (previous name, Dixie 102.5)[1]
Technical information
Facility ID2114
ClassC1
ERP90,000 watts
HAAT313 meters
Links
WebcastListen Live
Website1025thebull.iheart.com
Transmitter towers, including one for WDXB, November 2019

Programming

Syndicated programming includes After Midnite with Blair Garner hosted by Blair Garner from Premiere Radio Networks.[2]

History

From its sign-on in 1962 until 1986, WWWB-FM was a small-market radio station that served only Jasper and parts of northwest Alabama playing country music. In 1986, WDBB-TV in Tuscaloosa erected a new transmission tower near the border of Jefferson County and Tuscaloosa County to enable its signal to cover the Birmingham area. At that time, WWWB began broadcasting off the new WDBB tower and dropped country music for Top 40. It was at that time that the call letters were changed to WZBQ, and the station was known on the air as "Z-102".

While Z-102 was very successful in the smaller Tuscaloosa market, it did not make a big impact in Birmingham; Birmingham had two other Top 40 stations at the time (WAPI-FM/I-95 and WKXX/Kicks 106) and Gadsden's WQEN/Q-104 covered most of the market as well. WZBQ continued with its Top 40 format throughout the rest of the 1980s and into the early 1990s. In early 1994, the format was changed to oldies, and the station was renamed Cool 102.5. In August 1994, new owners dropped the oldies format in favor of country and changed the call letters to WOWC. The station was known on the air as Wow Country 102 and began broadcasting from studios in Birmingham.

Wow Country was the first direct challenge presented to the Birmingham market's top-rated station, WZZK, in nearly eight years; however, due to signal limitations presented from broadcasting from a tower 30 miles west of Birmingham, WOWC initially enjoyed only marginal success. In 1999, the call letters of the station were changed to WDXB and the station was renamed Dixie 102.5, as more classic country songs were added to the playlist.

Two factors enabled WDXB to become a truly serious competitor to WZZK. First, the station began broadcasting from a tower more centrally located to Birmingham in 2002, enabling its signal to cover the entire market. Then in 2003, the station hired the popular morning-drive team of Patti Wheeler and "Dollar" Bill Lawson, who had been forced out at WZZK earlier that year. In 2005, 102-5 the Bull, as WDXB was known by then, finally passed WZZK in the local Arbitron ratings. Today, the two stations enjoy a heated rivalry and trade positions in the ratings.

In 2008, WDXB changed its city of license from Jasper to Pelham, Alabama.

References
  1. Nelson, Bob (2008-10-18). "Call Letter Origins". The Broadcast Archive. Retrieved 2008-10-31.
  2. "Radio Stations: Alabama". After Midnite with Blair Garner. Retrieved January 30, 2013.

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