Power FM 98.1
Power FM 98.1 (call sign: 2VLY) is a local radio station in the Upper Hunter Valley of New South Wales, Australia. It is based in Muswellbrook, and serves listeners in Muswellbrook, Singleton, Scone, Aberdeen, Merriwa, Murrurundi and surrounding areas.
 | |
| City | Muswellbrook, New South Wales, Australia |
|---|---|
| Broadcast area | Upper Hunter, stretches to Maitland, Far West Newcastle. |
| Frequency | 98.1 MHz FM |
| Branding | 98.1 Power FM |
| Slogan | Your Hit Music Station |
| Programming | |
| Format | Top 40 |
| Ownership | |
| Owner | Grant Broadcasters (Radio Hunter Valley Pty. Ltd.) |
| Sister stations | 2NM |
| History | |
| First air date | 7 June 1995 |
| Call sign meaning | Hunter VaLleY |
| Technical information | |
| Power | 20 kW (licensed) 10kw (actual) |
| Transmitter coordinates | 32.262720°S 150.888685°E |
| Repeater(s) | 102.7 MHz FM Merriwa |
| Links | |
| Webcast | Online Stream in ASX format |
| Website | http://powerfm.com.au/hunter/ |
It is owned and operated by Grant Broadcasters, and is licensed to subsidiary Radio Hunter Valley, along with sister stations 2NM and 94.5 Hot Country. Along with 2NM, it operates from studios at 100 Bridge Street Muswellbrook. Power FM commenced operations on 7 June 1995, as Radio Hunter Valley's supplementary licence, following a series of test simulcasts of 2NM.
The station transmits on 98.1 MHz on the FM band, from a transmitter site atop Mount Arthur, near the town of Muswellbrook. The station is licensed to operate at 20 kilowatts, but reportedly restricted to 10 kilowatts to prevent its signal spilling into the nearby Newcastle and Tamworth markets. The station also operates a translator on 102.7 MHz in Merriwa, broadcasting from the Bandera Downs transmission site with a power output of 50 watts. This frequency was launched in 2004 with the support of the federal government's radio blackspots program.
Currently, the station airs a contemporary hit radio format, featuring music of from the 1980s through to today's top 40 hits, aimed at an audience aged under 35.
In 2009, it began streaming its programs online, along with 2NM.